Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Tech News

Google’s algorithm changed in a big way; who survived Mobilegeddon?

If you haven’t already updated your site to be more mobile-friendly. Be warned, Google has issued a warning to sites to start complying or lose rank.



Google changed their algorithm to favor mobile-ready sites

More and more people are using technology on the go; from accessing email and favorites, to completing projects and doing research, mobile technology is more important now, than ever before. Google recently issued an update to its mobile search algorithm with a very clear message: start delivering mobile-friendly experiences, or risk losing your position in Google search.

Did websites take Google’s warning to heart? Moovweb analyzed the sites of the top AdWords spenders and found an 83 percent increase in mobile-friendliness between Q1 and Q2. However, they found that only 33 percent of those sites moved beyond just mobile-friendliness to offer fully optimized mobile experiences.

Google is reinforcing the premise that more and more people are shopping and working from mobile devices , so in order to deliver the best experience, you need to ensure your site is ready for the onslaught of mobile users. What is Google looking for in the new algorithm? There are tools available to help you test you site. Run your site through the Mobile-Friendly Test tool and run a Moovweb Mobile Report for even more details. However, this may not be enough. Some sites are reporting Google expects a complete mobile experience optimization.

Are small businesses at a disadvantage?

So what does it mean to have a site with mobile experience optimization (MEO)? Google’s criteria are pretty basic; you must have: text that’s readable without the need to zoom in, links placed far enough part to tap them without the chance of tapping the wrong one, and the absence of Flash. However, to be completely MEO, your site must also load quickly and allow users to instantly interact with your content. This may include optimizing your flow to shorten mobile checkout steps, or offering different interfaces to Android and iOS users, so that their experience is optimized.

This may seem like a bad break for small businesses, but as the head of SEO at, Lucasz Zelezny, states, smaller businesses have the upper hand in applying the necessary changes to their sites. “Small businesses tend to be far more flexible with their tech teams able to apply changes far quicker and easier than larger enterprises due to a less complicated infrastructure, also making it easier to roll out new software and processes.”

Advertisement. Scroll to continue reading.

Rather than panicking over Mobilegeddon, step back and reassess your mobile strategy, and look at what changes need to be made to get the most from your site, as well as the new algorithm Google instituted.


Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business News

Some of us have been suspicious of incognito for quite some time, and this Google privacy lawsuit confirms our fears.

Tech News

The next way to video chat with your remote coworkers or even your family miles away? Possibly coming soon: Holograms.

Business News

With strict competition and anti-trust allegations, Google is slipping down the path of layoffs and company cuts.

Tech News

The Made By Google event comes to New York in October 2022, where the tech giant will debut new tech like a smartwatch, phone,...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.