Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

Google’s minor tweak to search algorithm is a major change

Google adjusts search algorithm

“Different searches have different freshness needs,” according to a recent Google statement. As part of Google’s unspoken quest to think like the human brain, they have tweaked their search algorithm a bit to bring recent results to the top of search which they say will affect roughly 35 percent of all searches. The change is designed for searches about recent events, regularly recurring events (NFL scores, Exxon earnings), and frequently updated information (camera reviews).

Google Fellow Amit Singhal explains how it works. Regarding recurring events, “If I search for [olympics], I probably want information about next summer’s upcoming Olympics, not the 1900 Summer Olympics (the only time my favorite sport, cricket, was played). Google Search uses a freshness algorithm, designed to give you the most up-to-date results, so even when I just type [olympics] without specifying 2012, I still find what I’m looking for.”

Seeking the latest and greatest

Consumers are reportedly increasing the volume of searches seeking current information, so Google is rewarding dynamic, frequently updated content by serving it more effectively to consumers. “This algorithmic improvement is designed to better understand how to differentiate between these kinds of searches and the level of freshness you need, and make sure you get the most up to the minute answers,” Singhal said.

Google’s last major search to their algorithm changed how websites came in results as it sought to punish content farms and although they have made minor tweaks since then, this is the first major alteration to the algorithm that has been publicly announced.

Advertisement. Scroll to continue reading.

Written By

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

1 Comment

1 Comment

  1. Pingback: Google's algorithm changed in a big way; who survived Mobilegeddon? - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Can MusicLM (the new AI song clip generator From Google) crack the code for creating high-fidelity music? They’re working on it...

Tech News

Reading handwritten medical notes from the doctor is seemingly impossible, but Google is looking into assistive technology to help.

Business News

Everyone and their mother (well, many not all mothers as AI is a foreign concept still) has heard of ChatGPT. Could it take over...

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.