Connect with us

Tech News

Deals like the new Spotify + Hulu bundle make me miss college

(TECH NEWS) College kids, rejoice! Spotify and Hulu are teaming up to bundle their services under one great price.

Published

on

spotify hulu bundle

DYNAMIC DUO

Spotify and Hulu have teamed up in a partnership that will combine both of their streaming services offering a $5 bundle for college students.

bar
For $4.99 students can get Spotify Premium which allows you to listen to music ad-free, in addition to Hulu’s “Limited Commercials” plan. If you’re a student and you’re already paying for Spotify, that’s basically getting Hulu for free.

USE THOSE COLLEGE PERKS

So far it doesn’t look like either company is profiting much from the partnership just yet, though the basic idea seems to be after students graduate, they will continue using the streaming services. I mean, what’s another $5 after all you’ve been through together? After a student graduates or is no longer enrolled in a college or university, their account is converted to a standard Premium Spotify account, which is $9.99.

Initially, this bundle will be available only to current students though some sources have reported that the companies will expand their services to include all consumers in some form, soon.

Keep in mind, Spotify uses a third-party known as SheerID to verify enrollment status, so I can’t promise you your old “.edu” will still work if you’re not currently enrolled.

SOME BACKGROUND

Just over a week ago Spotify’s head of video and podcasting operations, Tim Calderone, parted ways with the company after struggling to hook audiences with their first line of programs, according to Bloomberg. Last year it was reported that Spotify would roll out twelve new shows revolving around music and pop culture, but that appears to have fizzled out before it even really got started. I mean, do you recall any Spotify programs?

Didn’t think so.

Spotify had been struggling to pinpoint a strategy with their video streaming services, but has recently made it clear that they would like their service to remain close to the music industry. This ensures that more attention is brought to the music artists and new releases versus additional content.

KEEPING UP WITH THE BEST OF THEM

Despite the partnership, there won’t be any crossover between the two services, meaning you won’t see Hulu advertisements on Spotify and vice versa. Spotify will remain a music streaming platform but will be incorporating popular playlists, such as Rap Caviar, in their video efforts. It’s too soon to say what this is going to look like exactly, but it sounds like they’re moving in the right direction.

With companies like T-Mobile offering Netflix, AT&T with DIRECTV and HBO, and Amazon running nearly everything, a partnership honoring both services both independently and as a bundle is a smart move to stay competitive.

Who knows what’s next

It will be interesting to see what else gets rolled out as a part of this bundle deal, and despite how you feel about either of these services, five bucks a month for commercial free music streaming and Hulu originals is an incredible value.

#Spotifulu

Ashe Segovia is a Staff Writer at The American Genius with a Bachelor of Arts in Communications from Southwestern University. A huge film nerd with a passion for acting and 80's movies and synthpop; the pop-cultural references are never-ending.

Tech News

Onboarding for customers and employees made easy

(TECH NEWS) Cohere enables live, virtual onboarding at bargain prices to help you better support and guide your users.

Published

on

onboarding made easy

Web development and site design may be straightforward, but that doesn’t mean your customers won’t get turned around when reviewing your products. Onboarding visitors is the simplest solution, but is it the easiest?

According to Cohere–a live, remote onboarding tool–the answer is a resounding yes.

Cohere claims to be able to integrate with your website using “just 2 lines of code”; after completing this integration, you can communicate with, guide, and show your product to any site visitor upon request. You’ll also be able to see what customers are doing in real time rather than relying on metrics, making it easy to catch and convert customers who are on the fence, due to uncertainty or confusion.

There isn’t a screen-share option in Cohere’s package, but what they do include is a “multiplayer” option in which your cursor will appear on a customer’s screen, thus enabling you to guide them to the correct options; you can also scroll and type for your customer, all the while talking them through the process as needed. It’s the kind of onboarding that, in a normal world, would have to take place face-to-face–completely tailored for virtual so you don’t have to.

You can even use Cohere to stage an actual demo for customers, which accomplishes two things: the ability to pare down your own demo page in favor of live options, and minimizing confusion (and, by extension, faster sales) on the behalf of the customer. It’s a win-win situation that streamlines your website efficiency while potentially increasing your sales.

Naturally, the applications for Cohere are endless. Using this tool for eCommerce or tech support is an obvious choice, but as virtual job interviews and onboarding become more and more prevalent, one could anticipate Cohere becoming the industry example for remote inservice and walkthroughs.

Hands-on help beats written instructions any day, so if companies are able to allocate the HR resources to moderate common Cohere usage, it could be a huge win for those businesses.

For those two lines of code (and a bit more), you’ll pay anywhere from $39 to $129 for the listed packages. Custom pricing is available for larger businesses, so you may have some wiggle room if you’re willing to take a shot at implementing Cohere business-wide.

Continue Reading

Tech News

Smart clothing could be used to track COVID-19

(TECH NEWS) In order to track and limit the spread of COVID-19 smart clothing may be the solution we need to flatten the curve–but at what cost?

Published

on

COVID tracking clothing

When most people hear the phrase “smart clothing”, they probably envision wearables like AR glasses or fitness trackers, but certainly not specially designed fabrics to indicate different variables about the people wearing them–including, potentially, whether or not someone has contracted COVID-19.

According to Politico, that’s exactly what clinical researchers are attempting to create.

The process started with Apple and Fitbit using their respective wearables to attempt to detect COVID-19 symptoms in wearers. This wouldn’t be the first time a tech company got involved with public health in this context; earlier this year, for example, Apple announced a new Watch feature that would call 911 if it detected an abnormal fall. The NBA also attempted to detect outbreaks in players by providing them with Oura Rings–another smart wearable.

While these attempts have yet to achieve widespread success, optimism toward smart clothing–especially things like undershirts–and its ability to report adequately someone’s symptoms, remains high.

The smart clothing industry has existed in the context of monitoring health for quite some time. The aforementioned tech giants have made no secret of integrating health- and wellness-centric features into their devices, and companies like Nanowear have even gone so far as to create undergarments that track things like the wearer’s heart rate.

It’s only fitting that these companies would transition to COVID assessment, containment, and prevention in the shadow of the pandemic, though they aren’t the only ones doing so. Indeed, innovators from all corners of the United States are set to participate in a “rapid testing solutions” competition–the end goal being a cheap, fast, easy-to-use wearable option to help flatten the curve. The “cheap” aspect is perhaps the most difficult; as Politico says, the majority of people have a general understanding of how to use wearable technology.

Perhaps more importantly, the potential for HIPPA violations via data access is high–and, during a period of time in which people are more suspicious of technology companies than ever, vis-a-vis data sharing, privacy could be a significant barrier to the creation, distribution, and use of otherwise crucial smart clothing.

There is no denying that the Coronavirus pandemic has accelerated, among other things, technological advancement in ways unseen by many of us alive today. Only time will tell if smart clothing–life-saving potential and all–becomes part of that trend.

Continue Reading

Tech News

Say goodbye to browser cookies – Google wants to give you ‘trust tokens’

(TECH NEWS) Google plans to do away with third-party cookies in favor of “trust tokens”. The question is, will they gain our trust?

Published

on

Privacy concerns should be at an all-time high with the sheer number of people working from home–something that may have been factored into Google’s recent decision to begin phasing out third-party cookies in their Chrome browser.

In doing so, Chrome would join browsers such as Safari and Firefox–two popular alternatives that have been more proactive about protecting user privacy in the past, according to The Verge.

Cookies, for those who don’t know, are small pieces of information stored on your computer by websites you visit; when third-party cookies are downloaded from these sites, they can track your activity across the internet, thus resulting in unpleasantries like targeted ads and location-based services appearing in your browser.

It’s all a little too accurate to your habits for comfort, so Google is proposing a separate solution: trust tokens.

No, trust tokens are not the newest form of currency on CBS Survivor–they’re “smart” iterations of cookies that will validate your access to a specific website without tracking you once you leave that page. This way, you get to keep your website-specific data–passwords, usernames, and preferences–without having your privacy encroached upon any more than Google already does (admittedly, that doesn’t sound like much of a change, but bear with us).

The real catch for trust tokens is that they don’t actually identify you the way that cookies do, and while some of the side effects of trust tokens may resemble cookie use–e.g., advertisers knowing you clicked on their ad–tokens are a decidedly less personal, more private way to access web content.

Google isn’t just throwing out third-party cookies as a gesture, it seems. Along with the announcement about trust tokens, Google mentioned that they plan to create more transparency around ads–specifically by allowing you to see why you’re seeing a specific ad and from whom and where the ad originated. An extension to help lend additional information about ads is also in the works.

These changes are expected to be implemented within the year. For now, though, you should stick to Firefox or Safari if you’re worried about cookies–you’ll be able to get back to your Chrome tabs soon enough.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!