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Lyft takes another page from Uber’s playbook – and why not?

(TECH NEWS) As ridesharing companies worldwide see valuations in the billions, Lyft remains an underdog playing “me too,” but their key to success is pretty simple…

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lyft lux

This sounds familiar…

Tell me if you’ve heard this story before; Lyft is once again poised to piggyback on Uber’s success by launching their own version of one of Uber’s services. It’s a familiar story, and Lyft is pulling it out of the playbook once again.

Lyft announced that their new Lux and Lux SUV service will launch in five markets starting in June: San Jose, San Francisco, Los Angeles, Chicago, and New York City. This comes a year after Lyft launched their Premier service.

Must have a black paint job

As the name and guidelines suggest, the company intends on offering a higher-class experience, one that’s better geared towards business travelers and other such clientele.

Both Premier and Lux drivers must maintain a rating of 4.7 or higher to be eligible for the upper echelon. Each tier also has set vehicle requirements; while the list is extensive, Premier Level drivers can’t drive a car more than ten years old. Lux drivers have even stricter criteria; according their approved vehicles list, cars must be a 2011 make or newer, featured “leather or leather-like” seats and have a black paint job.

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This move could be motivated by a few factors. For starters, Uber hasn’t had a banner year, with the spotlights pointed on stories like systematic sexism, loss of critical talent, and the head of PR suggesting that the company intimidate journalists by digging up harmful personal details.

Now is a good time for Lyft to play copycat, because all they have to do next is be less of a toxic garbage heap than their biggest competitor.

It’s also worth noting that in addition to the black-car-on-call service they pioneered, Uber also offers on-call vehicles with wheelchair accessibility available (Lyft only provides this with a 24-hour notice). The point being that there’s value in catering to the niche markets when it comes to transportation.

Niche strategies hitting the market

In a certain sense, Lyft is playing a necessary game of “me too” in a market that demands options. According to TechCrunch, Lucid Motors “is building an luxury EV sedan specifically tailored to ride-sharing and ride-hailing usage.”

It’s clear that other competitors are looking for niche strategies to take to market.

Speaking of competition, things aren’t getting easier on an international scale. Didi Chuxing, the Chinese version of Uber, closed a $5.5 billion dollar round of funding, boosting its overall value to $50 billion.

For context, Uber’s valuation is $69 billion, while Lyft is valued at $7.5 billion.

If this trend continues, we could see competition heat up in a big way in this space through the rest of the year.

#LyftLux

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

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2 Comments

2 Comments

  1. Carl Gustafson

    May 30, 2017 at 1:19 pm

    UberX (launched July 2012) was actually second to the market to Lyft’s rideshare model (launched June 2012), until this time, UBER existed as a black car aggregator, assisting users to hire licensed private drivers.

    Claiming that Lyft piggybacked on UBER’s success in the first place is an incorrect examination of history.

  2. Pingback: Lyft is wants in on the self-driving car game - The American Genius

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Loss of internet access is used as punishment for those who abuse it

(TECH NEWS) Internet access is becoming more of a human right especially in light of recent events –so why is revoking it being used as a punishment?

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When one hears the word “punishment”, several things likely come to mind—firing, fees, jail time, and even death for the dramatic among us—but most people probably don’t envision having their access to utilities restricted as a legal repercussion.

Unfortunately, that’s exactly what’s happening across the country—if you consider Internet access a utility.

In the past, you’ve probably heard stories about people awaiting trial or experiencing probation limitations being told that they are not to use the Internet or certain types of communication. While this may seem unjust, the circumstances usually provide some context for the extreme nature of such a punishment; for example, it seems reasonable to ask that a person accused of downloading child pornography keep off the internet.

More recently–and perhaps more controversially—a young man accused of using social media to incite violent behavior during country-wide protests was ordered to stay offline while awaiting trial. This order came after the individual purportedly encouraged people to “[tip] police cars”, vandalize property, and generally exhibit other “riot”-oriented behaviors.

Whether or not one reads this post as a specific call to create violence—something that is, in fact, illegal—the fact remains that the “punishment” for this crime in lieu of a current conviction involves cutting off the person involved from all internet access until a verdict is achieved.

The person involved in this story may be less than sympathetic depending on your stance, but they aren’t alone. The response of cutting off the Internet in this case complements other stories we’ve seen, such as one regarding Cox and a client in Florida. Allegedly, the client in question paid for unlimited data—a potential issue in and of itself—and then exceeded eight terabytes of monthly use on multiple occasions.

Did Cox correct their plan, allocate more data, throttle this user, or reach out to explain their concerns, you may ask?

No. Cox alerted the user in question that they would terminate his account if his use continued to be abnormally high, and in the meantime, they throttled the user’s ENTIRE neighborhood. This kind of behavior would be unacceptable when applied to any other utility (imagine having your air conditioning access “throttled” during the summer), so why is it okay for Cox?

The overarching issue in most cases stems from Internet provider availability; in many areas, clients have one realistic option for an Internet provider, thus allowing that provider to set prices, throttle data, and impose restrictions on users free of reproach.

Anyone who has used Comcast, Cox, or Cable One knows how finicky these services can be regardless of time of use, and running a simple Google speed test is usually enough to confirm that the speeds you pay for and the speeds you receive are rarely even close.

In the COVID era in which we find ourselves, it is imperative that Internet access be considered more than just a commodity: It is a right, one that cannot be revoked simply due to a case of overuse here, or a flaw in a data plan there.

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How to personalize your site for every visitor without learning code

(TECH NEWS) This awesome tool from Proof lets you personalize your website for visitors without coding. Experiences utilizes your users to create the perfect view for them.

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What if you could personalize every step of the sales funnel? The team over at Proof believes this is the next best step for businesses looking to drive leads online. Their tool, Experiences, is a marketer-friendly software that lets you personalize your website for every visitor without coding.

Using Experiences your team can create a targeted experience for the different types of visitors coming to your website. The personalization is thought to drive leads more efficiently because it offers visitors exactly the information they want. Experiences can also be used to A/B test different strategies for your website. This could be a game changer for companies that target multiple specific audiences.

Experiences is a drag-and-drop style tool, which means nearly anyone on your team can learn to use it. The UX is meant to be intuitive and simple, so you don’t need a web developer to guide you through the process. In order to build out audiences for your website, Experiences pulls data from your CRM, such as SalesForce and Hubspot, or you can utilize a Clearbit integration which pull third-party information.

Before you go rushing to purchase a new tool for your team, there are a few things to keep in mind. According to Proof, personalization is best suited for companies with at least 15,000 plus visitors per month. This volume of visitors is necessary for Experiences to gather the data it needs to make predictions. The tool is also recommended for B2B businesses since company data is public.

The Proof team is a success story of the Y Combinator demo day. They pitched their idea for a personalized web experience and quickly found themselves funded. Now, they’ve built out their software and have seen success with their initial clients. Over the past 18 months, their early-access clients, which included brands like Profitwell and Shipbob, have seen an increase in leads, proposals, and downloads.

Perhaps the best part of Proof is that they don’t just sell you a product and walk away. Their website offers helpful resources for customers called Playbooks where you can learn how to best use the tool to achieve your company’s goals be it converting leads or engaging with your audience. If this sounds like exactly the tool your team needs, you can request a demo on their website.

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Tech News

3 cool ways bug-sized robots are changing the world

(TECH NEWS) Robots are at the forefront of tech advancements. But why should we care? Here are some noticeable ways robots are changing the world.

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Bits of robots and microchips changing the world.

When we envision the robots that will (and already are) transforming our world, we’re most likely thinking of something human- or dog-sized. So why are scientists hyper-focusing on developing bug-sized (or even smaller!) robots?

Medical advances

Tiny robots could assist in better drug delivery, as well as conduct minor internal surgeries that wouldn’t otherwise require incisions.

Rescue operations

We’ve all heard about the robot dogs that can rescue people who’ve been buried beneath rubble or sheets of snow. However, in some circumstances these machines are too bulky to do the job safely. Bug-sized robots are a less invasive savior in high-intensity environments, such as mine fields, that larger robots would not be able to navigate without causing disruption.

Exploration

Much like the insects after which these robots were designed, they can be programmed to work together (think: ants building a bridge using their own bodies). This could be key in exploring surfaces like Mars, which are not safe for humans to explore freely. Additionally, tiny robots that can be set to construct and then deconstruct themselves could help astronauts in landings and other endeavors in space.

Why insects?

Well, perhaps the most important reason is that insects have “nature’s optimized design”. They can jump vast distances (fleas), hold items ten times the weight of their own bodies (ants) and perform tasks with the highest efficiency (bees) – all qualities that, if utilized correctly, would be extremely beneficial to humans. Furthermore, a bug-sized bot is economical. If one short-circuits or gets lost, it won’t totally break the bank.

What’s next?

Something scientists have yet to replicate in robotics is the material elements that make insects so unique and powerful, such as tiny claws or sticky pads. What if a robot could produce excrement that could build something, the way bees do in their hives, or spiders do with their webs? While replicating these materials is often difficult and costly, it is undoubtedly the next frontier in bug-inspired robotics – and it will likely open doors for humans that we never imaged possible.

This is all to say that in the pursuit of creating strong, powerful robots, they need not always be big in stature – sometimes, the tiniest robots are just the best for the task.

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