Connect with us

Tech News

Lyft takes another page from Uber’s playbook – and why not?

(TECH NEWS) As ridesharing companies worldwide see valuations in the billions, Lyft remains an underdog playing “me too,” but their key to success is pretty simple…

Published

on

lyft lux

This sounds familiar…

Tell me if you’ve heard this story before; Lyft is once again poised to piggyback on Uber’s success by launching their own version of one of Uber’s services. It’s a familiar story, and Lyft is pulling it out of the playbook once again.

Lyft announced that their new Lux and Lux SUV service will launch in five markets starting in June: San Jose, San Francisco, Los Angeles, Chicago, and New York City. This comes a year after Lyft launched their Premier service.

Must have a black paint job

As the name and guidelines suggest, the company intends on offering a higher-class experience, one that’s better geared towards business travelers and other such clientele.

Both Premier and Lux drivers must maintain a rating of 4.7 or higher to be eligible for the upper echelon. Each tier also has set vehicle requirements; while the list is extensive, Premier Level drivers can’t drive a car more than ten years old. Lux drivers have even stricter criteria; according their approved vehicles list, cars must be a 2011 make or newer, featured “leather or leather-like” seats and have a black paint job.

bar
This move could be motivated by a few factors. For starters, Uber hasn’t had a banner year, with the spotlights pointed on stories like systematic sexism, loss of critical talent, and the head of PR suggesting that the company intimidate journalists by digging up harmful personal details.

Now is a good time for Lyft to play copycat, because all they have to do next is be less of a toxic garbage heap than their biggest competitor.

It’s also worth noting that in addition to the black-car-on-call service they pioneered, Uber also offers on-call vehicles with wheelchair accessibility available (Lyft only provides this with a 24-hour notice). The point being that there’s value in catering to the niche markets when it comes to transportation.

Niche strategies hitting the market

In a certain sense, Lyft is playing a necessary game of “me too” in a market that demands options. According to TechCrunch, Lucid Motors “is building an luxury EV sedan specifically tailored to ride-sharing and ride-hailing usage.”

It’s clear that other competitors are looking for niche strategies to take to market.

Speaking of competition, things aren’t getting easier on an international scale. Didi Chuxing, the Chinese version of Uber, closed a $5.5 billion dollar round of funding, boosting its overall value to $50 billion.

For context, Uber’s valuation is $69 billion, while Lyft is valued at $7.5 billion.

If this trend continues, we could see competition heat up in a big way in this space through the rest of the year.

#LyftLux

Born in Boston and raised in California, Connor arrived in Texas for college and was (lovingly) ensnared by southern hospitality and copious helpings of queso. As an SEO professional, he lives and breathes online marketing and its impact on businesses. His loves include disc-related sports, a pint of a top-notch craft beer, historical non-fiction novels, and Austin's live music scene.

Continue Reading
Advertisement
2 Comments

2 Comments

  1. Carl Gustafson

    May 30, 2017 at 1:19 pm

    UberX (launched July 2012) was actually second to the market to Lyft’s rideshare model (launched June 2012), until this time, UBER existed as a black car aggregator, assisting users to hire licensed private drivers.

    Claiming that Lyft piggybacked on UBER’s success in the first place is an incorrect examination of history.

  2. Pingback: Lyft is wants in on the self-driving car game - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Having your license plate data stolen is worse than you think

(TECH NEWS) California’s license plate camera system not only records everyone, but has some glaring security issues that could expose sensitive data.

Published

on

license plate camera

Turns out, California’s been recording millions of license plate information. What’s the deal?

Another day, another privacy violation. That’s sure what it seems like in our increasingly connected world – from our speakers spying on us, to our phones recording our every move – but that shouldn’t stop us from interrogating what is happening and whether or not it should continue.

For instance, should the government be allowed to store images of license plates for no apparent reason? Because that’s exactly what’s happening in California.

Okay, it’s probably happening in plenty of other states too, but California’s recent audit revealed the extent of their privacy violations. In fact, 99.9% of all license plate images stored had no connection to cases from law enforcement. This is bad enough, but the audit also revealed that this information was shared with all sorts of agencies for no justifiable reason.

And it should come as no surprise, but California’s audit also revealed that none of these agencies are up to snuff when it comes to the state’s 2016 privacy policy. In fact, few of the agencies audited even had reliable protections on their cloud based storage system, which leaves them vulnerable to outside attacks. This would be bad enough if they’d only stored information collected for legal purposes, but the storage of plenty of innocent civilian’s records makes it much worse.

Don’t get me wrong, California isn’t the only state to have troubling policies when it comes to ALPRs (automatic license plate readers). In fact, it’s been revealed that many of these cameras are connected to the internet – and make it terribly obvious to boot. That means if you live in an area with a heavy concentration of ALPRs, any stranger might easily be able to learn about you: your preferred route to work, the times you’re typically out of the house, sometimes even where you live. In short? Not great.

There is some glimmer of hope, though. Last year, Virginia became one of the few states to more strictly regulate ALPRs. After being sued by the ACLU, a Virginia court ruled that a license plate can only be recorded and stored if said plate was part of an on-going investigation. They’re now one of 16 states to have some sort of regulation on LPRs.

In the meantime, if you’re in California – or one of the 34 other states without regulations – drive carefully. You never know who’s watching.

Continue Reading

Tech News

Futuristic air commuting via drone-like air taxis is around the corner

(TECH NEWS) German aviation company, Volocopter, and southeast Asia rideshare company, Grab, partner to take business to the skies in Singapore.

Published

on

air taxis taking flight

Move over, Jetsons! You too, Leela and Fry! You’re not the only ones living in the future. If Volocopter and Grab have their way, you’ll soon be able to hail an air taxi as painlessly as you hail a rideshare, at least if you live or travel in Singapore.

Nothing thrills me like being airborne, so I am excited to read this. The dreams of my childhood are unfolding before me. Electric air taxis transporting us across the urban landscape? Yes, please, and hurry up. Are you with me?

Imagine what a powerful–and fun–flex it will be to summon your own private electric multicopter and hop from rooftop to rooftop (AKA VoloPort to VoloPort), arriving at your destination in high style. Eyebrows will go up, and jaws will drop as you saunter into your appointment with a nonchalant air of confidence. In my mind, clients and investors will rush to sign contracts with you, and potential mates will move you up to the top of their short lists.

This is the reaction I imagine at first, when Volocopter and Grab launch their test commercial flights in 2022. If we are to believe the hype, this experience won’t always be such an exclusive one. The long-term goal (at least ten years) is to offer affordable and accessible rides for the general population, not merely the posh and pompous among us.

Drone-type electric Volocopter air taxis are single-passenger multicopters. Other companies are also dabbling in these vertical takeoff and landing (VTOL) aircraft as well, but the Volocopter 2X has beaten them to the punch with successful test flights in Germany, Dubai, and Las Vegas.

By many accounts, multicopters with several chopper blades are simpler to navigate and more stable than a traditional, single-blade helicopter. However, flying requires mucho power, which must be why Volocopter has set its sights on multiple, short flights vs. long-distance transportation. They currently are projecting a maximum distance of 17 miles and 30 minutes per ride.

Singapore-based Grab is already part of daily life in Southeast Asia, much as Lyft or Uber is in the U.S. and elsewhere. Singapore is one of the fast-growing financial hubs in Asia, one of the Four Asian Tigers. Wealth and commerce abound in this charming island nation/city. In general, Singaporeans are quick to embrace modern solutions that add value and convenience to their lives. As such, it’s a dream location to test the waters for using VTOLs as a means of transportation.

Therefore, it makes sense that German aviation startup, Volocopter, and popular southeast Asian rideshare company, Grab, would team up in Singapore to make this futuristic dream a reality. No word yet on the cost-per-ride of traveling via the uncrowded skies of Singapore, but one can assume it will start out fairly prohibitive. Testing these flights with commercial clients first ensures that the math checks out for now.

However, Volocopter foresees a time when their VTOLs can land in a park or parking lot as easily as at a sanctioned rooftop VoloPort. Bring on the glory days of your average commuter as they hop from home to work to the nightclub with the greatest of ease. I want to live in this reality.

By 2035, Volocopter and Grab predict building up the capacity to deliver up to 10,000 Grab air taxi rides per day in Singapore alone. The commute to work never looked faster, easier, or sexier. One day in our nearish future, we may shrug and see air taxis as a mundane part of daily life, a mere getting from point A to point B.

I expect it to stay exclusive and kind of a thrill a while longer. However, if you’re planning to travel in Singapore, and your company is an early adopter of the first commercial Volocopter air taxi flights, rest assured your glamorous sunnies and fanciest gear will not look out of place–yet.

Continue Reading

Tech News

You’ve seen the job listings, but what exactly *is* UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

Published

on

UX writing

The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touch points through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User-centric design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!