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Magnetique: see outfits in magazines, find them nearby

Magnetique is a new mobile app which brings the latest fashions to your fingertips but with some limitations.

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Magnetique offers a new way to find high end apparel

In an ever increasingly competitive marketplace, luxury brands are finding new ways to reach their target market. In the mobile app industry, a new free app has launched named Magnetique; available for download from iTunes and Google Play, this app is a fashionista’s dream come true.

The Magnetique app helps fashion fans find the latest trends from national magazines. Currently, Glamour and InStyle are on board with the new venture and feature May and June 2013 fashions.

Included in InStyle are fashions by Ella Moss, French Connection, J. Crew, Calvin Klein and Marc Jacobs to name a few. Because these are the latest fashion trends, they have price tags to match.

Glamour’s fashions have a distinctive, red-carpet look and price point. Fashions included are a dress worn by Amanda Seyfried by Bottega Veneta ($8,300), a blue lace dress by Elie Saab for $7,300 and others. The app, for all of its high priced apparel, has a feeling of being incomplete, with many of the items having “N/A” for a price listing and even some entries being discontinued from 2012. A few are missing pictures entirely.

Connecting shoppers with retailers

The purpose for the app is to connect shoppers looking for these fashions with the stores in their area carrying the item. It’s a clear attempt to take readers of the popular fashion magazines past just looking at fashions and getting them into the stores to buy them.

Clicking on an image redirects the user to an online website but not always to the specific item for purchase. The app also has the capability to capture items from magazine pages using the camera but during testing, I sadly didn’t have a magazine available to try that function. Regardless, the app still has room for improvement even though the possibilities are impressive. There are also limitations with the geography portion of the app as some fashions are not offered locally or even nationally and can only be found with the designer.

Don’t expect to see lower priced retailers included in the app anytime soon, if at all. It’s clear this app is catering to a high-income market segment and females only. Men might find it handy for finding the hard-to-find item on their sweetie’s wish list but no men’s fashions are included in the app currently. A welcome email from Magnetique made it clear they’re committed to adding new fashion magazines monthly.

Charity is a respected marketing consultant and published author who loves technology and is addicted to information. Charity is a wife and mother who loves CSI, writing, poker, animals, family fun, and Twitter.

Tech News

OnePlus swears to kinda stop collecting invasive data from users

(TECH NEWS) Inadvertently discovered during a hackathon, OnePlus was ousted for collecting insane amounts of data on users’ phones and promises to make a small change.

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Users of OnePlus phones were alarmed to learn this week that the company has been collecting large amounts of data from users without their consent or knowledge.

Software Engineer, Christopher Moore was participating in a hacking challenge when he discovered that his phone was sending excessive amounts of data to the OnePlus servers.

While it’s normal for your phone to automatically send data to headquarters when you have a bug or a system crash, OnePlus was collecting data every time the phone was turned off or on, and whenever apps were used.

“Moore says that OnePlus is collecting data such as phone numbers, serial numbers, WiFi and mobile network information, MAC addresses, and information about when and how apps are used, including Outlook and Slack.”

An opt-out option was buried deep within advanced settings. Most users were not aware that their data was being collected and transmitted.

In response to the user outcry, OnePlus posted an explanation on their support forum, saying that they were using the data to “fine tune our software according to user behavior” and to “provide better after-sales support.”

The company has promised to stop collecting MAC addresses, phone numbers, and WiFi information by the end of the month. They also say that they will update their terms of service to be more transparent about the data they are collecting, and will set up an opt-out option in the operating system’s setup wizard that will allow users to decide whether or not they want to join a “user experience program.”

While OnePlus claims that they have never given or sold information to a third party, users are suspicious that the types of data OnePlus is collecting would eventually be sold to marketers.

Even if you choose to opt out of the “user experience program”, OnePlus will continue to collect your data, but it will not be directly associated with your device. Users have generally not been satisfied with this response, saying that the company should give users the option of stopping all data transmissions.

Says Christopher Moore “Unfortunately, as a system service, there doesn’t appear to be any way of permanently disabling this data collection or removing this functionality without rooting the phone.”

You kind of blew it, OnePlus. You were caught red-handed, and it will take more than a partial opt out program to regain your customers’ trust.

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With reward comes risk: facial recognition and privacy

(TECH NEWS) Facial recognition and artificial intelligence are awesome rewards from technical innovation but with reward comes risk.

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Technology is an omnipresent force in all of our lives. It is the core of innovation, providing us with quick, new ways to research, socialize and entertain ourselves. It seems like everyone is taking advantage of rapidly changing technology.

However what one person thinks as a reward of new systems may actually be a risk to someone else.

Take for instance, facial recognition software. Facebook uses it to identify familiar faces in photos and Apple uses it to unlock phones. It’s everywhere.

Even the porn industry is getting in on it. PornHub, a major online source for adult content, announced their new plan to use AI to help categorize the 10,000 plus videos that are uploaded every day.

Prior to this update, the site used a system of tagging videos to keep them organized. I would go into examples of such categories, but I’ll leave that up to the imagination.

One non-explicit example is organizing content based on the names of the stars of the film. Both the site itself and users had the ability to add tags to videos.

Regardless, this was not fast enough. By integrating AI software, PornHub hopes to expedite this process.

While this may sound like a smart business decision, this seems like high risk beginning to inadvertently diminish privacy rights.

Many people in the porn industry have alternate personas to separate their work and personal lives. Facial recognition software may pull from sources from both sides of that spectrum and end up merging the two.

This has already been the case on Facebook via the recommendations the site makes for “people you may know” via your internet practices.

However, it’s not just a matter of protecting the identity for a professional or amateur porn actor, it’s also about the privacy of clients.

Imagine being recommended to friend the star of the last video you streamed. This industry in particular, requires a level of discretion.

To combat some of the fears, PornHub has insists that the AI software only tags from the 10,000 stars in their database. Though as this update has proven, they could expand their database to keep up with the demand in the future.

It’s a technological advantage for their organization, but at what cost to others’ privacy?

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Be My Eyes app offers eyes to those that need ’em

(TECH NEWS) Even with the best coping techniques, some people need help from time to time — enter Be My Eyes for the seeing impaired community.

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It’s nice to see a free app that connects helpful volunteers with folks seeking assistance.

“See” being a relative term here, because the free Be My Eyes app is designed to assist people who are visually impaired or blind. The anonymous and free app allows visually impaired users to connect, via video, to sighted volunteers who can then provide “visual assistance” to help with tasks such as identifying objects or describing environments.

Visually impaired users seeking assistance simply call in and the app finds the first available volunteer, usually within 45 to 60 seconds. The app automatically connects to a sighted volunteer who speaks the user’s language. There are currently volunteers representing 90 languages in 150 countries.

Be My Eyes also tracks the time zones in users’ locations so that visually impaired users can access the service 24 hours a day without worrying that they’ll disturb volunteers at night.

After dark, the app will even find a volunteer in the opposite hemisphere. Users are encouraged to ask for assistance whenever they want and as often as needed.

Sighted volunteers receive a notification when a visually impaired user seeks assistance. The volunteer can then decide whether or not to receive the call. If they aren’t available, the call is simply forwarded to the next appropriate volunteer.

Visually impaired users say they’ve used Be My Eyes to get help with finding lost items, reading instructions, navigating new places and public transportation, shopping, and more.

The app itself was invented by a visually impaired innovator, Hans Jørgen Wiberg, a member of the Danish Association of the Blind who began losing his sight at age 25.

Says Wiberg, “It is flexible, takes only a few minutes to help and the app is therefore a good opportunity for the busy, modern individual with the energy to help others.”

Wilberg presented his idea for Be My Eyes at a startup event in Denmark in 2012. He was able to recruit a team of developers, who rolled out the app in 2015.

Some critics have pointed out that the app tends to reinforce the stereotype that visually impaired people, and people with disabilities in general, are helpless and dependent on others to get by. Presumably, blind people have developed inventive strategies for solving everyday challenges long before Be My Eyes was ever invented.

According to the reviews from sighted volunteers, many wait weeks at a time to get an inquiry. The Be My Eyes network currently has about ten times more volunteers than users, which begs the question: Do blind people actually want to use this app?

If you’d like to try it out, as either a visually impaired user or a sighted volunteer, you can download the app for Android at the Google Play Store or for iOS at the App Store.

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