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Razer teams up with Hue so colors change in the room as you game

(TECH NEWS) Create stunning light effects while gaming thanks to new dynamic pair, Hue and Razer. Time to nerd out!

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razer philips hue

Gaming hardware company Razer is now compatible with Philips’ line of Hue lighting products. Now gamers can sync their room’s lighting to things happening in-game, creating amazing light shows and reactive effects.

With its motto “For Gamers. By gamers,” Razer is known for creating customizable top-of-the-line gaming hardware, software, and system setups. Chroma by Razer incorporates lighting effects into enabled devices, like keyboards, gaming mice, headsets, and even laptops.

Chroma features a huge variety of lighting effects, with 16.8 million colors available. Using Synapse 3, Razer’s Chroma hardware configuration tool, gamers can assign macros and fully customize device lighting.

Speaking of device lighting, if you haven’t seen a Philips Hue bulb in action, either find cooler friends or to march yourself down to Home Depot or somewhere and buy yourself a set.

According to Philips, “Hue is your personal wireless lighting system that lets you easily control your light and create the right ambiance for every moment.” Essentially, Philips offers dope lightbulbs you can control from an app using your voice or simple interface to adjust brightness, timers, and ambience.

If you’re feeling vanilla, you can get their white or white ambience, but the magic is in the color ambiance line.

Hue’s color ambiance bulbs feature 16 million colors plus customizable brightness, syncing with music and movies, and now games.

Each bulb can be set to a custom color and changed to create custom scenes and effects. Bathe your room in dungeon-like dim red, pick out a bright purple for dance party purposes, or go for a warm daylight color.

Pairing Razer Chroma enabled devices with Hue lighting in your home means the entire room can light up in reaction to your games. Yes, the whole room.

Maybe you were in disbelief about the promotional video above because the shelves light up and you were thinking, “no way it can’t do that, that’s just video magic.” The answer is actually yes way, it can do that because Phillips sells lightstrips as well as bulbs.

So theoretically you could deck out your entire room (or house!) with Hue bulbs and lightstrips to create a totally immersive gaming experience.

The video also suggests your computer may gain autonomy the moment you leave, Toy Story-style, but that’s not an officially listed spec.

To make this magic happen, you’ll need a Chroma-compatible Razer device with updated Synapse 3 software, at least one multi-color Hue bulb, the latest Hue software, and a Philips Hue Bridge V2 to connect everything.

Bridges are available for purchase separately, or if you’re just getting started on your Hue journey, starter packs include three bulbs and a Bridge.

Once you have the necessary items, connect the software and begin creating lighting masterpieces. Transform your gaming experience thanks to this new amazing pairing and make your friends very, very jealous.

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Tech News

Loss of internet access is used as punishment for those who abuse it

(TECH NEWS) Internet access is becoming more of a human right especially in light of recent events –so why is revoking it being used as a punishment?

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Internet access

When one hears the word “punishment”, several things likely come to mind—firing, fees, jail time, and even death for the dramatic among us—but most people probably don’t envision having their access to utilities restricted as a legal repercussion.

Unfortunately, that’s exactly what’s happening across the country—if you consider Internet access a utility.

In the past, you’ve probably heard stories about people awaiting trial or experiencing probation limitations being told that they are not to use the Internet or certain types of communication. While this may seem unjust, the circumstances usually provide some context for the extreme nature of such a punishment; for example, it seems reasonable to ask that a person accused of downloading child pornography keep off the internet.

More recently–and perhaps more controversially—a young man accused of using social media to incite violent behavior during country-wide protests was ordered to stay offline while awaiting trial. This order came after the individual purportedly encouraged people to “[tip] police cars”, vandalize property, and generally exhibit other “riot”-oriented behaviors.

Whether or not one reads this post as a specific call to create violence—something that is, in fact, illegal—the fact remains that the “punishment” for this crime in lieu of a current conviction involves cutting off the person involved from all internet access until a verdict is achieved.

The person involved in this story may be less than sympathetic depending on your stance, but they aren’t alone. The response of cutting off the Internet in this case complements other stories we’ve seen, such as one regarding Cox and a client in Florida. Allegedly, the client in question paid for unlimited data—a potential issue in and of itself—and then exceeded eight terabytes of monthly use on multiple occasions.

Did Cox correct their plan, allocate more data, throttle this user, or reach out to explain their concerns, you may ask?

No. Cox alerted the user in question that they would terminate his account if his use continued to be abnormally high, and in the meantime, they throttled the user’s ENTIRE neighborhood. This kind of behavior would be unacceptable when applied to any other utility (imagine having your air conditioning access “throttled” during the summer), so why is it okay for Cox?

The overarching issue in most cases stems from Internet provider availability; in many areas, clients have one realistic option for an Internet provider, thus allowing that provider to set prices, throttle data, and impose restrictions on users free of reproach.

Anyone who has used Comcast, Cox, or Cable One knows how finicky these services can be regardless of time of use, and running a simple Google speed test is usually enough to confirm that the speeds you pay for and the speeds you receive are rarely even close.

In the COVID era in which we find ourselves, it is imperative that Internet access be considered more than just a commodity: It is a right, one that cannot be revoked simply due to a case of overuse here, or a flaw in a data plan there.

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Tech News

How to personalize your site for every visitor without learning code

(TECH NEWS) This awesome tool from Proof lets you personalize your website for visitors without coding. Experiences utilizes your users to create the perfect view for them.

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experiences welcome page

What if you could personalize every step of the sales funnel? The team over at Proof believes this is the next best step for businesses looking to drive leads online. Their tool, Experiences, is a marketer-friendly software that lets you personalize your website for every visitor without coding.

Using Experiences your team can create a targeted experience for the different types of visitors coming to your website. The personalization is thought to drive leads more efficiently because it offers visitors exactly the information they want. Experiences can also be used to A/B test different strategies for your website. This could be a game changer for companies that target multiple specific audiences.

Experiences is a drag-and-drop style tool, which means nearly anyone on your team can learn to use it. The UX is meant to be intuitive and simple, so you don’t need a web developer to guide you through the process. In order to build out audiences for your website, Experiences pulls data from your CRM, such as SalesForce and Hubspot, or you can utilize a Clearbit integration which pull third-party information.

Before you go rushing to purchase a new tool for your team, there are a few things to keep in mind. According to Proof, personalization is best suited for companies with at least 15,000 plus visitors per month. This volume of visitors is necessary for Experiences to gather the data it needs to make predictions. The tool is also recommended for B2B businesses since company data is public.

The Proof team is a success story of the Y Combinator demo day. They pitched their idea for a personalized web experience and quickly found themselves funded. Now, they’ve built out their software and have seen success with their initial clients. Over the past 18 months, their early-access clients, which included brands like Profitwell and Shipbob, have seen an increase in leads, proposals, and downloads.

Perhaps the best part of Proof is that they don’t just sell you a product and walk away. Their website offers helpful resources for customers called Playbooks where you can learn how to best use the tool to achieve your company’s goals be it converting leads or engaging with your audience. If this sounds like exactly the tool your team needs, you can request a demo on their website.

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Tech News

3 cool ways bug-sized robots are changing the world

(TECH NEWS) Robots are at the forefront of tech advancements. But why should we care? Here are some noticeable ways robots are changing the world.

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Bits of robots and microchips changing the world.

When we envision the robots that will (and already are) transforming our world, we’re most likely thinking of something human- or dog-sized. So why are scientists hyper-focusing on developing bug-sized (or even smaller!) robots?

Medical advances

Tiny robots could assist in better drug delivery, as well as conduct minor internal surgeries that wouldn’t otherwise require incisions.

Rescue operations

We’ve all heard about the robot dogs that can rescue people who’ve been buried beneath rubble or sheets of snow. However, in some circumstances these machines are too bulky to do the job safely. Bug-sized robots are a less invasive savior in high-intensity environments, such as mine fields, that larger robots would not be able to navigate without causing disruption.

Exploration

Much like the insects after which these robots were designed, they can be programmed to work together (think: ants building a bridge using their own bodies). This could be key in exploring surfaces like Mars, which are not safe for humans to explore freely. Additionally, tiny robots that can be set to construct and then deconstruct themselves could help astronauts in landings and other endeavors in space.

Why insects?

Well, perhaps the most important reason is that insects have “nature’s optimized design”. They can jump vast distances (fleas), hold items ten times the weight of their own bodies (ants) and perform tasks with the highest efficiency (bees) – all qualities that, if utilized correctly, would be extremely beneficial to humans. Furthermore, a bug-sized bot is economical. If one short-circuits or gets lost, it won’t totally break the bank.

What’s next?

Something scientists have yet to replicate in robotics is the material elements that make insects so unique and powerful, such as tiny claws or sticky pads. What if a robot could produce excrement that could build something, the way bees do in their hives, or spiders do with their webs? While replicating these materials is often difficult and costly, it is undoubtedly the next frontier in bug-inspired robotics – and it will likely open doors for humans that we never imaged possible.

This is all to say that in the pursuit of creating strong, powerful robots, they need not always be big in stature – sometimes, the tiniest robots are just the best for the task.

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