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SEO Tip – Optimize Your Images for Better Rankings

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Sometimes it's a good idea to share what's on the insideIt’s Saturday morning, so you know what that means – time for another SEO Tip.  This week’s tip is so simple some of you may wonder if it’s even true, others may wonder why they haven’t been doing it already.

You have all been told for years that you must add lots and lots of images to your sites.  You’ve learned that visitors enjoy looking at pictures of houses, that blog readers are pulled in by having large images at the top of a post.

But is it possible to bring more traffic in from the search engines because of how you use images on your sites?  The answer is yes. Today we’ll cover a few ways to help your site rank better using images.

Before we continue, take six minutes and watch these three Google Webmaster videos:

  1. Should I expect increased traffic if I optimize my images?
  2. Matt Cutts Discusses the Importance of alt Tags
  3. Does Google consider the URL of an image?

That pretty well sums up this post…oh, you want more?  Fine, keep reading.

Use Descriptive File Names for Images

In video 1, Matt flat out tells us – YES OPTIMIZING IMAGES WILL INCREASE TRAFFIC.  What else do I need to say to convince you?

Matt suggests using descriptive file names for your images.  Don’t keep the bland,boring name your camera created, what good is a name like “dsc00234.jpg”?  You should use a carefully thought out descriptive name.  You shouldn’t get too carried away with long file names, but I do suggest using multiple words. Of course, keep in mind our tip from last week and use dashes to separate the words in your file name.  Possibly use something like: “3576-lakeview-street-homerville-tennessee-kitchen-1.jpg”.

Use ALT Tags for Images

In Video 2, Matt reinforces something I and others have already told you – ALT tags for your images are important.  However, he does tell us something new; it’s OK to use slightly longer, more descriptive text instead of just “cat”, “house” or “motorcycle.”  So what does that mean for you?  It means that when you take pictures of a house you are listing, you have an opportunity to really do a good job of describing the property through photos, in a way the search engines not only understand, they want.  Consider putting something like this in your ALT tags: “123 brookehaven road, Jasper, Wyoming – master bedroom – MLS 123456”.  Be creative in your description, use words people will be using when they search the web.

Image File URLs

Image URL Sample - shown in windows file explorerIn video 3, Matt reminds us that the URLs of files help the search engines figure out what is in the picture.  Depending on how your site is constructed, this might take a little bit of planning.  Rather than just drop all you images in a generic folder named “images”, or named for the date you uploaded them (like WordPress does by default), perhaps you should consider creating a special structure to store them in.  You could get pretty detailed if you wanted to take the time.  You may want to create a folder structure like what’s shown here, based on your state, county & city names.  Of course, YOU should know your web traffic better than I do, use names you KNOW people use in searches, based on your keyword research.

BONUS Information

How well did you listen to video 3?  Go back and listen to it again, starting from about the 25 second mark, ending at about the 40 second mark.  OCR and Meta-data for the images?  Now we’re talking.

OCR?

123-southhampton-roadOCR, if you don’t know, stands for Optical Character Recognition.  Matt’s comment implies that Google is able to READ and understand the text with in your images.  How can you use this?  Start adding a crisp, clear title to all of your images.  Make it easy for them, place the text on a plain background and use a simple, non-swirly font.

Meta-data?

Image MetadataOMG!  Not more meta tags!  Take a deep breath, relax.  It’s not more geeky tags.  Image meta-data is often added automatically by digital cameras and it can be edited by many image editing tools to add all sorts of information.  The image to the right is a screen shot taken from within Adobe Photoshop, but the software that came with your camera may also allow you to edit your files like this.  Place your descriptive text within these fields before you upload them.

I know this was a lot of information, but I’m confidant you can manage it.

When working with images, keep the fortune cookie in mind; how it looks on the outside is important, but sometimes it’s what you can’t see that is more important.

Jack Leblond is a SEO/SEM professional working for a large corporation full time in Austin, TX. He is not a Realtor, he is our in-house SEO expert. Jack is the Director of Internet Strategy and Operations for TG (www.tgslc.org). In addition to managing the team that develops and maintains the company's multiple Web sites, he focuses on Search Engine Optimization (SEO), e-marketing and Social Media. Jack's background ranges from Submarine Sonar Technician/Instructor for the United States Navy, technical writer, pioneer in internet/intranet creation for McGraw-Hill and Times Mirror Higher Education, former Adjunct Professor for two Universities teaching web-related courses, has served as a city council member and co-founded Net-Smart, a web design and hosting company, where he managed networks and oversaw the development of hundreds of Web sites. As a free-lance SEO consultant, Jack performs SEO Site Audits for small/medium businesses that want their web sites to perform better in the search engine listings.

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24 Comments

24 Comments

  1. Matt Stigliano

    November 7, 2009 at 9:34 am

    Jack – The OCR bit is news to me. That could be potentially pretty powerful (try to say that three times fast) and I had never thought of it. I’ve been using your dash vs. underscore theory lately and I immediately starting trying it on images.

    Thanks for the constant supply of things to think about.

    Hey, did you ever get my email about Google Analytics?

  2. Ben Goheen

    November 7, 2009 at 9:51 am

    I’m with Matt here – had no idea the OCR thing was possible. Guess I should stop using Comic Sans for my preferred font. 🙂

    I’d suggest probably not using “123 Any Street” or “MLS 13456” in the description. Besides the homeowner, not many people search for a home that way.

    Another great SEO article – thanks Jack!

  3. Rob McCance

    November 7, 2009 at 8:17 pm

    Good post.

  4. Jack Allen

    November 8, 2009 at 5:35 am

    Excellent article, Jack. I had been using the meta data on my images for copyright use, but had never considered using descriptive text to help with search engine rankings. Thanks for the tip!

  5. SteveBeam

    November 8, 2009 at 12:29 pm

    Sweet- I’ll check out the videos when I don’t have 4 kids under foot. I love video and can already see it driving large amounts of traffic to my site.

  6. Vicki Moore

    November 9, 2009 at 11:57 pm

    I really appreciate the tips in small bites. I just tried to read an SEO 101 post. I got halfway through the first paragraph and CLICK – I’m gone!

  7. Frampton Team

    January 13, 2010 at 12:34 am

    Nice article, but I have a flip side to consider: You say optimizing images would increase traffic, but how commercial-bound do you think image searchers really are? I’m not interested in just more traffic; rather, I’m interested in traffic that wants to buy a home.

    I think it is conceivable that home buyers looking for a certain characteristic in a home may very well end up turning to Google Image Search; however, from looking at referrer reports a clear trend has been evident in my experience that most Google Image searchers are more intent on finding pictures to post on their blogs. Not everyone is thrilled to learn that some unreachable person has used a picture of their newly purchased home like a stock photograph on his/her blog. It’s for this reason that I have not only blocked hotlinking, but also went so far as to deny the image directory for home listings in my robots.txt file.

    – Ken Schweickert
    Programmer for the Frampton Team at RE/MAX Lafayette Group

  8. Jack Leblond

    January 13, 2010 at 9:28 am

    Ken,
    You’ve missed the point and shot the Frampton Team in their collective feet – twice.

    The goal of optimizing images is NOT so you’ll be found in an image search. I can’t imagine anybody looking for a home that way. The primary goal is to build your relevance and authority on the main Google search. Secondarily, if one of your images applies to the search phrase, it will be displayed on the main page, within the consolidated results – that’s like striking oil. If you can get both a web result and an image result to show up at the same time, you have a very high likelihood of getting that persons traffic. By blocking Google from your images you have guaranteed that you r site will NEVER appear with consolidated results. There’s the first shot.

    Unless the photo-links back to your site are eating into your bandwdth, they actually a good thing. Search engines, especially Google, LOVE links. Each one of those new homeowners you block is another link that Google could have followed back to your site. There’s the second shot.

    I hope this clears some things up for you – hope your feet heal up OK.

  9. Frampton Team

    January 13, 2010 at 5:35 pm

    Jack,

    Thank you for the reply.

    I should have been more specific in describing what I found from the referrer reports. These bloggers are not using the image *and* linking back to the site; they are simply setting the src attribute to the remote image. When a browser comes to download that image it includes the page where the image is located in the header as the referrer, but the user never actually realizes he/she made a connection to the site. As far as I have been able to tell, this yields no gain in authority to the site as a real link would (maybe because an image cannot spread out its Page Rank through links to other pages on the site?), but does help just that image rank in image results (and consequently consolidated results, as you mentioned). Perhaps you have evidence to the contrary?

    The lack of presence in consolidated results is a true shot in the foot, yes. However, it is a calculated one, as a trade off by valuing quality of service (by protecting those who don’t want their homes blogged about for whatever reason) over quantity (number of clients for whom that service is performed). Better to be shot in the foot than in the head.

    I believe I have made the right choice here, but I am certainly not an SEO, so I am quite open to suggestions.

    – Ken

  10. mooersrealty

    November 21, 2010 at 6:25 pm

    Images interesting, local and tagged right help beyond the copy. Video coming up in page one searches with the little player embed is cool too. Video is 30 frames per second and the audio is 40% of the video experience, delivery. Great post.

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Tech News

Get all your digital organization in one place with Routine

(TECH NEWS) Routine makes note-taking and task-creating a lot easier by merging all your common processes into one productivity tool.

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A desk with a laptop, notepad, smartphone, and cup of coffee settled into an organized routine.

Your inbox can either be your best friend or your worst enemy. Without organization, important emails with tasks, notes, and meetings can become a trash pile pretty quickly. Luckily, there are a lot of tools that aim to help you improve your efficiency, and the latest to add to that list is Routine.

Routine is a productivity app that combines your tasks, notes, and calendar into one easy-to-use app so you can increase your performance. Instead of having to switch between different apps to jot down important information, create to-do lists, and glance at your calendar, Routine marries them all into one cool productivity tool. By simply using a keyboard shortcut, you can do all these things.

If you receive an email that contains an actionable item, you can convert that email into a task you can view later. Tasks are all saved in your inbox, and you can even schedule a task for a specific day. So, if Obi-Wan wants to have Jedi lessons on Thursday, you can schedule your Force task for that day. Likewise, chat messages that need follow-up can also be converted into tasks and be scheduled.

To enrich your tasks, notes can be attached to them. In your notes, you can also embed checkboxes, which are tasks of their own. And if you have tasks that aren’t coming from your inbox, you can import them from other services, such as Gmail, Notion, and Trello.

To make sure you can stay focused on the events and tasks at hand, Routine makes it easy to take everything in. By using the tool’s keyboard-controlled console, you can access your dashboard to quickly see what tasks need to be addressed, what’s on your calendar, and even join an upcoming Zoom session and take notes about the meeting.

Routine is available for macOS, iOS, web, and Google accounts only. Overall, the app centralizes notes and tasks by letting you create and view everything in one place, which helps make sure you stay on top of things. Currently, Routine is still in beta, but you can get on a waitlist to test the product out for yourself.

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Opinion Editorials

7 ways to carve out me time while working from home

(OPINION / EDITORIAL) It can be easy to forget about self-care when you’re working from home, but it’s critical for your mental health, and your work quality.

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Woman in hijab sitting on couch, working from home on a laptop

We are all familiar with the syndrome, getting caught up in work, chores, and taking care of others, and neglecting to take care of ourselves in the meantime. This has always been the case, but now, with more people working from home and a seemingly endless lineup of chores, thanks to the pandemic. There is simply so much to do.

The line is thinly drawn between personal and professional time already, with emails, cell phones, and devices relentlessly reaching out around the clock, pulling at us like zombie arms reaching up from the grave. Working from home makes this tendency to always be “on” worse, as living and working take place in such close proximity. We have to turn it off, though.

Our brains and bodies need down time, me-time, self-care. Carving out this time is one of the kindest and most important things you can do for yourself. If we can begin to honor ourselves like this, the outcome with not only our mental and physical health, but also our productivity at work, will be beneficial. When we make the time to do things we love, our body untenses, our mind’s gears slow down that constant grinding. Burnout behooves nobody.

Our work will also benefit. Healthier, happier, more well rested, and well treated minds and bodies can work wonders! Our immune systems also need this, and we need our immune systems to be at their peak performance this intense season.

I wanted to write this article, because I have such a struggle with this in my own life. I need to print it out and put it in my workspace. Last week, I posted something on my social media pages that so many people shared. It is clear we all need these reminders, so I am paying it forward here. The graphic was a quote from Devyn W.

“If you are reading this, release your shoulders away from your ears, unclench your jaw, and drop your tongue from the roof of your mouth.”

There now, isn’t that remarkable? It is a great first step. Let go of the tension in your body, and check out these ways to make yourself some healing me-time.

  1. Set aside strict no-work times. This could be any time of day, but set the times and adhere to them strictly. This may look like taking a full hour for lunch, not checking email after a certain hour, or committing to spending that time outdoors, reading, exercising, or enjoying the company of your loved ones. Make this a daily routine, because we need these boundaries. Every. Single. Day.
  2. Remember not to apologize to anyone for taking this me-time. Mentally and physically you need this, and everyone will be better off if you do. It is nothing to apologize for! Building these work-free hours into your daily schedule will feel more normal as time goes on. This giving of time and space to your joy, health, and even basic human needs is what should be the norm, not the other way around.
  3. Give yourself a device-free hour or two every day, especially before bedtime. The pinging, dinging, and blinging keeps us on edge. Restful sleep is one of the wonderful ways our bodies and brains heal, and putting devices away before bedtime is one of the quick tips for getting better sleep.
  4. Of course, make time for the things you absolutely love. If this is a hot bath, getting a massage, reading books, working out, cooking or eating an extravagant meal, or talking and laughing with a loved one, you have to find a way to get this serotonin boost!
  5. Use the sunshine shortcut. It isn’t a cure-all, but sunlight and Vitamin D are mood boosters. At least when it’s not 107 degrees, like in a Texas summer. But as a general rule, taking in at least a good 10-15 minutes of that sweet, sweet Vitamin D provided by the sun is good for us.
  6. Spend time with animals! Walk your dog, shake that feathery thing at your cat, or snuggle either one. Whatever animals make you smile, spend time with them. If you don’t have pets of your own, you could volunteer to walk them at a local shelter or even watch a cute animal video online. They are shown to reduce stress. Best case scenario is in person if you are able, but thankfully the internet is bursting with adorable animal videos, as a backup.
  7. Give in to a bit of planning or daydreaming about a big future trip. Spending time looking at all the places you will go in the future and even plotting out an itinerary are usually excellent mood-boosters. It’s a bit different in 2020, as most of us aren’t sure when we will be able to go, but even deciding where you want to go when we are free to travel again can put a positive spin on things.

I hope we can all improve our lives while working from home by making time for regenerating, healing, and having fun! Gotta run—the sun is out, and my dog is begging for a walk.

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Business Finance

A tiger shows its stripes: The growth of Tiger Global and their investments

(BUSINESS FINANCE) Tiger Global has been acquiring a load of tech companies – let’s talk about who they have and how they’ve been so successful.

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Two business partners shaking hands as part of a Tiger Global acquisition deal.

In 2003, Tiger Global was founded by Chase Coleman who began his career at Tiger Management (brilliant name choice). In the ensuing years the investing firm expanded to include private equity and venture investing. Today it’s hitting the charts at $65B with its employees (number at ~100) being the firms’ biggest shareholders.

Earlier this month, Tiger Global raised one of the largest pots of VC money ever recorded, coming in at $6.7B. These came from a list of occurrences and investments.

  • Roblox: A sandbox gaming startup, Tiger Global owned 10% when it went public in March and the value is hitting ~$38B+
  • Stripe: A fintech firm Tiger Global leaped onto this investment when Stripe announced a $600m rise in value at a $95B monetary evaluation of the company.
  • M&A wins: In 2020, 3 portfolio companies (Postmates, Kustomer, & Credit Karma) of Tiger Global were acquired in billion-dollar deals.

The tactics that Tiger Global stands by are well documented in a few different locations. One of the biggest that they push is speed. The deals that fly across their tables are completed in just 3 days, far outpacing other firms. When you are an investment firm hour are a time between success and failure. To keep up with these ideas, they have a pre-emptive approach to startups. Doing thorough research and throwing money at people before they even start looking for it. Knowledge is power and this lets them get their foot in the door faster than anybody else.

Resources and a monstrous war chest are 2 of the other factors that they set their claim to fame on. The numerous portfolio companies have high-priced consultants thrown at them for advice on a regular basis. These consultants just add to the success of the companies and keep things building. Where does this money come from? The stakeholders. The mountainous mounds of money that this firm keeps on hand is matched very few in the world. Scrouge McDuck would be hard pressed to keep up with these guys.

They also keep to long-term holdings as an approach to their methods. Unlike traditional VCs, Tiger Global operates public market hedge funds which provides price stability for startups since it doesn’t have to distribute funds after an IPO, unlike traditional VCs.

In the first quarter of 2021 Tiger Global has closed 60 deals, keeping with their hit the ground sprinting approach. They have bids on a number of different companies already as well (ByteDance, Discord, Hopin, & Coinbase). At least one of these reaches a value into the tens of billions. This company is set to be one of the fastest growing groups in the globe. Who knows where it will stop? Let’s wait and see, or join. Whatever hits your fancy.

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