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SEO Tip – Don’t Forget to Optimize Your Interior Pages

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fake building frontYou need more than just curb appeal to make Google happy

Welcome back, time for another SEO Tip.

Is your Web site like a Hollywood back-lot?  All snazzy looking up front, but nothing on the inside?  More importantly, does Google think that’s what it is?  I’ve hinted at this a couple times before, but it is very important that you don’t ignore the interior of your sites.

It’s nice to have a pretty front page that displays some good content, and maybe shows your blog posts when you add them.  But what happens to those posts when they roll off the front?  Are they doing you any good?  Does anyone link to them? Can anyone find them?

Do you have other “static” pages on your site that contain information that might be useful to your potential customers?  Does anyone link to those?  Can these be found?

Maybe I’m getting ahead of myself…

WHY do you need to optimize the inside?

Your web site functions much like your “real” office.  The front page is the lobby, from there prospective customers follow a set path to get to the place they need to be, to get the information they desire.  Want commercial property?  Go see Bill in room 7.  Want to rent out a room in your house? Go talk to Sally in room 3.  Want to buy a new construction home? Tom in room 4 is who you need to see.  What if your web visitors could go straight to the place on the site they need to be – without going through the “lobby” first?  That would probably make them much happier.

How do you optimize the inside pages?

When you started the process of creating, or optimizing your Web site you (hopefully) did a considerable amount of keyword research.  Many of those keywords probably apply just fine to your site’s home page.  Others, however, really belong to your interior pages.  If your agency handles multiple forms of real estate – or even multiple geographic areas – it is IMPOSSIBLE to fully optimize your home page for all of the required keywords.  Sure, you have can short blurbs of text and links, but that won’t do much for you.  The best way for you to  make use of those additional keywords is to create a place for people (and search bots) to go and read them.  Create individual pages for each area.  Describe the area using as many details (and keywords) as possible.  Of course, you should avoid sounding spammy.

After you have the great content, do your best to start getting links to those pages – remember that Google LOVES links.

What can you expect from optimized interior pages?

I found a couple sites in the Atlanta area that have optimized interior pages with some success.

atlanta real estate info serpAbove are two results for the Google search “atlanta real estate info”.  I realize that may or may not be a phrase these sites, or anyone is optimized for – it just popped into my head (searchers are funny that way).  Notice anything different about these listings?  Google found enough good content on, and/or links to some of the internal pages that it created supplemental links – directly to those pages.

The first site is laid out nicely, does a god job of providing information.  It has just under 1,000 incoming links, but only about 40 of those are to interior pages.  Clearly, Google likes the content.

The second site…well, honestly it’s a mess. I can’t believe that any reasonable human would choose to hire them based on that page.  They do use a few spammy SEO techniques, but not enough to get them in trouble – just enough to look bad.  However, they have enough content and links that Google thinks they are an authority.  They have around 1,700 incoming links, 400 of those are to interior pages.  Our friend backlinkwatch.com reveals that many of those links use keywords as the anchor text.

If I were in Atlanta, I’d be hoping that this company didn’t hire a real designer, or discover WordPress.  In either case, this little site could rule the rankings easily.

Enjoy your Thanksgiving holiday next week – I will be too full and tired to move, never mind write.  There will not be an SEO Tip for November 28.

Jack Leblond is a SEO/SEM professional working for a large corporation full time in Austin, TX. He is not a Realtor, he is our in-house SEO expert. Jack is the Director of Internet Strategy and Operations for TG (www.tgslc.org). In addition to managing the team that develops and maintains the company's multiple Web sites, he focuses on Search Engine Optimization (SEO), e-marketing and Social Media. Jack's background ranges from Submarine Sonar Technician/Instructor for the United States Navy, technical writer, pioneer in internet/intranet creation for McGraw-Hill and Times Mirror Higher Education, former Adjunct Professor for two Universities teaching web-related courses, has served as a city council member and co-founded Net-Smart, a web design and hosting company, where he managed networks and oversaw the development of hundreds of Web sites. As a free-lance SEO consultant, Jack performs SEO Site Audits for small/medium businesses that want their web sites to perform better in the search engine listings.

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5 Comments

5 Comments

  1. Ken Montville

    November 21, 2009 at 12:36 pm

    Jack,

    I love your SEO tips. It sounds a hell of lot like work to me, though. 🙂

    What I’m getting is that hyperlocal helps and neighborhood or town pages really help. Good, readable copy with lot of rich keyword content isn’t always the easiest thing.

    Thanks!!

  2. Colorado Spirngs Real Estate by Kathy Torline

    November 22, 2009 at 7:02 am

    Good reminders for me — Thanks for sharing

  3. AmyBSells Cincinnati

    November 22, 2009 at 7:20 pm

    The first site’s keyword ranking is a direct result of the domain name:

    atlantarealestateinfo.com

    It does have good info, and is well designed, but Google gives a lot of juice to those exact keyword-domain name matches.

  4. Bob Wilson

    November 22, 2009 at 8:58 pm

    No it isnt. There is far more going on there than a keyword matching domain.

  5. KnoxvilleTN

    December 18, 2009 at 11:26 am

    I am in the works of optimizing my interior pages. Keep posting these great tips. I really enjoy reading them!

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Social Media

Social media is being used for hiring, and no, we’re not talking just LinkedIn

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

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social media, like tiktok, is being used for hiring. here are some examples of tiktok resumes.

Gen Z and Millennials are no doubt the heaviest users of social media, and perhaps the internet in general. But it’s no longer just about catching up with friends and family, posting memes, and hailing yourself as hashtag king – they are using it to get jobs in creative ways.

Kahlil Greene was a student at Yale University hell-bent on educating others about African American social movements and culture. Known as “The Gen Z Historian” on Instagram, TikTok, and LinkedIn, he got to posting about the lesser-known facts and stories of history, amounting to 1.3 million views very quickly, catching the attention of employers. Now with over 500,000 followers across all major platforms, Greene is heading to work in consulting focusing on public education.

“I think that’s the thing that people don’t realize that social media is everywhere, and it’s congruent with every lifestyle you want,” says Greene.

Another TikToker, Emily Zugay, has over 2 million followers on the platform from hilariously redesigning brand logos. Her personality of shooting down brand choices with such a dry delivery is sure to make you giggle. She’s appeared on Ellen, and many brands changed their logos to her suggestions, including McDonald’s, the NFL, Tinder, Doritos, and Nascar. Just announced, Panera Bread is realizing limited holiday cups by Emily Zugay, taking a stab at Starbucks who typically creates the mad rush for holiday cups. Though she hasn’t publicly spoken about taking on a new role due to her wacky design endeavors, she has been approached for many partnership collaborations and markets herself as a content creator on the platform in order to rack in the dough.

Having the perfect one-page resume and perhaps, an inkling of personalization in the cover letter (which no one enjoys writing and barely anyone reads), is no longer the secret to landing jobs. 92% of companies use social media to hire.

“Creating a personal brand doesn’t have to be scary, hard, or time-consuming. You just have to be yourself. Consistent posts, a few follows and some direct messaging can go a long way to open doors.”

TikTok launched a pilot program of applying to the short-form video powerhouse by well, making a TikTok on the platform. Within 48 hours, 800 videos were submitted with #TikTokResumes in their captions. Expanding from internal hiring to external hiring, the program allowed job seekers to apply with their videos to Chipotle, Target, Shopify, and more.

Want to get in on the action but don’t know where to start? Unfortunately, the TikTok submissions have now closed, but you can always follow these tips to start getting creative for your next career move: Embrace the tools on the platform, do your research about the company you’re applying to, make connections on the platform and within the company, show off achievements as you would in a typical resume, and be yourself!

For more cool resume ideas, check out this article on the most creative techie resumes.

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Business Marketing

Pay employees for their time, not only their work

(MARKETING) Yes, you still must pay employees for their time even if they aren’t able to complete their work due to restrictions. Time = Money.

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pay employees for their time

The COVID-19 pandemic has inspired a lot of insightful questions about things like our healthcare system, worldwide containment procedures, and about a billion other things that all deserve well-thought answers.

Unfortunately, it has also led to some of the dumbest questions of all time.

One such question comes courtesy of Comstock Mag, with the inquiry asking whether or not employees who show up on time can be deducted an hour’s pay if the manager shows up an hour later.

From a legal standpoint, Comstock Mag points out that employees participating in such activities are “engaged to wait”, meaning that – while they aren’t necessarily “working” – they are still on the clock and waiting for work to appear; in this case, the aforementioned “work” comes in the form of the manager or supervisor showing up.

In short: if the reason your employees aren’t working is that the precursor to completing the work for which you pay them is inaccessible, you still have to pay them for their time.

Morally, of course, the answer is much simpler: pay your employees for their time, especially if the reason they are unable to complete work is because you (or a subordinate) didn’t make it to work at the right time.

Certainly, you might be able to justify sending all of your employees home early if you run into something like a technology snag or a hiccup in the processes which make it possible for them to do their jobs – that would mean your employees were no longer engaged to wait, thus removing your legal obligation to continue paying them.

Then again, the moral question of whether or not cutting your employees’ hours comes into play here. It’s understandable that funds would be tight for the time being, but docking employees an hour of their work here or there due to problems that no one can control may cause them to resent you down the line when you need their support in return.

The real problem with this question is that, despite most people knowing that the answer should always be “pay them”, the sheer number of people working from home in the wake of worldwide closures and social distancing could muddy the water in terms of what constitutes the difference between being engaged to wait and simply burning time.

For example, an employee who is waiting for a meeting to start still fits the bill of “engaged to wait” even if the meeting software takes an extra half hour to kick in (or, worse yet, the meeting never happens), and docking them pay for timecard issues or other extenuating factors that keep them from their work is similarly disingenuous – and illegal.

There are a lot of unknowns these days, but basic human decency should never be up for debate – especially now.

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Business Entrepreneur

Lenders need to see these 3 things to get your LLC off the ground

(ENTREPRENEUR) Securing a small business loan is tedious, but there is a shortlist of requirements you should be aware of before getting info from lenders.

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401k retirement fund lenders

If you are reading this, you probably have an LLC for your small business already, or money talk gets you going. If it is the former, let me say CONGRATULATIONS, and insist you pat yourself on the back in honor of your small business’s progression. Your arrival at a point where expansion is necessary is no small feat given half of small businesses fail in the first year. So, kudos to you.

Now, back to the money talk…

For LLC businesses looking to expand, please don’t fret about all of the information you’ve seen on the web. Yes, securing a small business loan of any kind is tedious and depends on varying lending organizations and business needs, but there is a list of general requirements small businesses should be aware of before getting knee-deep in conflicting information about lenders.

After some extensive research posing as the owner of imaginary businesses and annoying every loan officer who’d take my call, I’ve found three general lending requirements. I also provide a collection of the tangible information banks will likely review to meet those requirements. Take a gander:

Assets
Small businesses must have necessary assets: steady cash flow, financial reserves, personal collateral to support a variety of business fluctuations (i.e. unexpected employee loss), and a realistic payoff plan. These assets and financial safety nets are necessary for any lending organization to be confident in your business’s ability to support employee expansion in lieu of current expenses.

Proof of past
Just as you will come to expect from your soon-to-be employees, lenders want proof of the past and how you’ve managed past loans to align with your business goals. Historical evidence will further determine if your expansion is feasible, but also if it is worthy for the company to accept the lending risk.

Specific plans
Finally, be prepared to provide your small business’s explicit expansion plan, including how you arrived at your suggested loan amount and how you intend to divvy out the funds. It is important that you are as specific as possible in your projected numbers, seeing as one employee could make a $60,000 difference, and largely affect your expansion plan and financial need.

Before you go…

Now that you’re equipped with the magic three, you’re probably feeling empowered to walk into your nearest bank and demand your small business loan. Let’s first be sure you have all of the necessary information on hand and ready to produce.

Lenders that look for the magic three before investing arrive at their conclusion after collecting data from the following pertinent information:

– Proof of collateral
– Business plan and expansion plan
– Financial details
– Current and past loan info
– Debts incurred
– Bank statements
– Tax ID
– Contact info
– Accounts receivable information
– Aging
– Sales and payment history
– Accounts payable information
Credit references
– Financial statements
– Balance sheet
– Profit and loss history
– Copies of past tax returns
– Social Security Numbers
– Assets and liabilities details

Now, my friend, do I release you as proud as a parent unto your nearest bank to secure your small business loan and begin growing your staff the way you’ve dreamed. I’m confident you will find the aforementioned information helpful in the said quest and would like to wish one last time (because it’s impossible to over-congratulate) a sincere CONGRATULATIONS on your business’s growth.

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