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SEO Tip – Don’t Forget to Optimize Your Interior Pages

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fake building frontYou need more than just curb appeal to make Google happy

Welcome back, time for another SEO Tip.

Is your Web site like a Hollywood back-lot?  All snazzy looking up front, but nothing on the inside?  More importantly, does Google think that’s what it is?  I’ve hinted at this a couple times before, but it is very important that you don’t ignore the interior of your sites.

It’s nice to have a pretty front page that displays some good content, and maybe shows your blog posts when you add them.  But what happens to those posts when they roll off the front?  Are they doing you any good?  Does anyone link to them? Can anyone find them?

Do you have other “static” pages on your site that contain information that might be useful to your potential customers?  Does anyone link to those?  Can these be found?

Maybe I’m getting ahead of myself…

WHY do you need to optimize the inside?

Your web site functions much like your “real” office.  The front page is the lobby, from there prospective customers follow a set path to get to the place they need to be, to get the information they desire.  Want commercial property?  Go see Bill in room 7.  Want to rent out a room in your house? Go talk to Sally in room 3.  Want to buy a new construction home? Tom in room 4 is who you need to see.  What if your web visitors could go straight to the place on the site they need to be – without going through the “lobby” first?  That would probably make them much happier.

How do you optimize the inside pages?

When you started the process of creating, or optimizing your Web site you (hopefully) did a considerable amount of keyword research.  Many of those keywords probably apply just fine to your site’s home page.  Others, however, really belong to your interior pages.  If your agency handles multiple forms of real estate – or even multiple geographic areas – it is IMPOSSIBLE to fully optimize your home page for all of the required keywords.  Sure, you have can short blurbs of text and links, but that won’t do much for you.  The best way for you to  make use of those additional keywords is to create a place for people (and search bots) to go and read them.  Create individual pages for each area.  Describe the area using as many details (and keywords) as possible.  Of course, you should avoid sounding spammy.

After you have the great content, do your best to start getting links to those pages – remember that Google LOVES links.

What can you expect from optimized interior pages?

I found a couple sites in the Atlanta area that have optimized interior pages with some success.

atlanta real estate info serpAbove are two results for the Google search “atlanta real estate info”.  I realize that may or may not be a phrase these sites, or anyone is optimized for – it just popped into my head (searchers are funny that way).  Notice anything different about these listings?  Google found enough good content on, and/or links to some of the internal pages that it created supplemental links – directly to those pages.

The first site is laid out nicely, does a god job of providing information.  It has just under 1,000 incoming links, but only about 40 of those are to interior pages.  Clearly, Google likes the content.

The second site…well, honestly it’s a mess. I can’t believe that any reasonable human would choose to hire them based on that page.  They do use a few spammy SEO techniques, but not enough to get them in trouble – just enough to look bad.  However, they have enough content and links that Google thinks they are an authority.  They have around 1,700 incoming links, 400 of those are to interior pages.  Our friend backlinkwatch.com reveals that many of those links use keywords as the anchor text.

If I were in Atlanta, I’d be hoping that this company didn’t hire a real designer, or discover WordPress.  In either case, this little site could rule the rankings easily.

Enjoy your Thanksgiving holiday next week – I will be too full and tired to move, never mind write.  There will not be an SEO Tip for November 28.

Jack Leblond is a SEO/SEM professional working for a large corporation full time in Austin, TX. He is not a Realtor, he is our in-house SEO expert. Jack is the Director of Internet Strategy and Operations for TG (www.tgslc.org). In addition to managing the team that develops and maintains the company's multiple Web sites, he focuses on Search Engine Optimization (SEO), e-marketing and Social Media. Jack's background ranges from Submarine Sonar Technician/Instructor for the United States Navy, technical writer, pioneer in internet/intranet creation for McGraw-Hill and Times Mirror Higher Education, former Adjunct Professor for two Universities teaching web-related courses, has served as a city council member and co-founded Net-Smart, a web design and hosting company, where he managed networks and oversaw the development of hundreds of Web sites. As a free-lance SEO consultant, Jack performs SEO Site Audits for small/medium businesses that want their web sites to perform better in the search engine listings.

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5 Comments

5 Comments

  1. Ken Montville

    November 21, 2009 at 12:36 pm

    Jack,

    I love your SEO tips. It sounds a hell of lot like work to me, though. 🙂

    What I’m getting is that hyperlocal helps and neighborhood or town pages really help. Good, readable copy with lot of rich keyword content isn’t always the easiest thing.

    Thanks!!

  2. Colorado Spirngs Real Estate by Kathy Torline

    November 22, 2009 at 7:02 am

    Good reminders for me — Thanks for sharing

  3. AmyBSells Cincinnati

    November 22, 2009 at 7:20 pm

    The first site’s keyword ranking is a direct result of the domain name:

    atlantarealestateinfo.com

    It does have good info, and is well designed, but Google gives a lot of juice to those exact keyword-domain name matches.

  4. Bob Wilson

    November 22, 2009 at 8:58 pm

    No it isnt. There is far more going on there than a keyword matching domain.

  5. KnoxvilleTN

    December 18, 2009 at 11:26 am

    I am in the works of optimizing my interior pages. Keep posting these great tips. I really enjoy reading them!

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Tech News

Get all your digital organization in one place with Routine

(TECH NEWS) Routine makes note-taking and task-creating a lot easier by merging all your common processes into one productivity tool.

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A desk with a laptop, notepad, smartphone, and cup of coffee settled into an organized routine.

Your inbox can either be your best friend or your worst enemy. Without organization, important emails with tasks, notes, and meetings can become a trash pile pretty quickly. Luckily, there are a lot of tools that aim to help you improve your efficiency, and the latest to add to that list is Routine.

Routine is a productivity app that combines your tasks, notes, and calendar into one easy-to-use app so you can increase your performance. Instead of having to switch between different apps to jot down important information, create to-do lists, and glance at your calendar, Routine marries them all into one cool productivity tool. By simply using a keyboard shortcut, you can do all these things.

If you receive an email that contains an actionable item, you can convert that email into a task you can view later. Tasks are all saved in your inbox, and you can even schedule a task for a specific day. So, if Obi-Wan wants to have Jedi lessons on Thursday, you can schedule your Force task for that day. Likewise, chat messages that need follow-up can also be converted into tasks and be scheduled.

To enrich your tasks, notes can be attached to them. In your notes, you can also embed checkboxes, which are tasks of their own. And if you have tasks that aren’t coming from your inbox, you can import them from other services, such as Gmail, Notion, and Trello.

To make sure you can stay focused on the events and tasks at hand, Routine makes it easy to take everything in. By using the tool’s keyboard-controlled console, you can access your dashboard to quickly see what tasks need to be addressed, what’s on your calendar, and even join an upcoming Zoom session and take notes about the meeting.

Routine is available for macOS, iOS, web, and Google accounts only. Overall, the app centralizes notes and tasks by letting you create and view everything in one place, which helps make sure you stay on top of things. Currently, Routine is still in beta, but you can get on a waitlist to test the product out for yourself.

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Opinion Editorials

7 ways to carve out me time while working from home

(OPINION / EDITORIAL) It can be easy to forget about self-care when you’re working from home, but it’s critical for your mental health, and your work quality.

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Woman in hijab sitting on couch, working from home on a laptop

We are all familiar with the syndrome, getting caught up in work, chores, and taking care of others, and neglecting to take care of ourselves in the meantime. This has always been the case, but now, with more people working from home and a seemingly endless lineup of chores, thanks to the pandemic. There is simply so much to do.

The line is thinly drawn between personal and professional time already, with emails, cell phones, and devices relentlessly reaching out around the clock, pulling at us like zombie arms reaching up from the grave. Working from home makes this tendency to always be “on” worse, as living and working take place in such close proximity. We have to turn it off, though.

Our brains and bodies need down time, me-time, self-care. Carving out this time is one of the kindest and most important things you can do for yourself. If we can begin to honor ourselves like this, the outcome with not only our mental and physical health, but also our productivity at work, will be beneficial. When we make the time to do things we love, our body untenses, our mind’s gears slow down that constant grinding. Burnout behooves nobody.

Our work will also benefit. Healthier, happier, more well rested, and well treated minds and bodies can work wonders! Our immune systems also need this, and we need our immune systems to be at their peak performance this intense season.

I wanted to write this article, because I have such a struggle with this in my own life. I need to print it out and put it in my workspace. Last week, I posted something on my social media pages that so many people shared. It is clear we all need these reminders, so I am paying it forward here. The graphic was a quote from Devyn W.

“If you are reading this, release your shoulders away from your ears, unclench your jaw, and drop your tongue from the roof of your mouth.”

There now, isn’t that remarkable? It is a great first step. Let go of the tension in your body, and check out these ways to make yourself some healing me-time.

  1. Set aside strict no-work times. This could be any time of day, but set the times and adhere to them strictly. This may look like taking a full hour for lunch, not checking email after a certain hour, or committing to spending that time outdoors, reading, exercising, or enjoying the company of your loved ones. Make this a daily routine, because we need these boundaries. Every. Single. Day.
  2. Remember not to apologize to anyone for taking this me-time. Mentally and physically you need this, and everyone will be better off if you do. It is nothing to apologize for! Building these work-free hours into your daily schedule will feel more normal as time goes on. This giving of time and space to your joy, health, and even basic human needs is what should be the norm, not the other way around.
  3. Give yourself a device-free hour or two every day, especially before bedtime. The pinging, dinging, and blinging keeps us on edge. Restful sleep is one of the wonderful ways our bodies and brains heal, and putting devices away before bedtime is one of the quick tips for getting better sleep.
  4. Of course, make time for the things you absolutely love. If this is a hot bath, getting a massage, reading books, working out, cooking or eating an extravagant meal, or talking and laughing with a loved one, you have to find a way to get this serotonin boost!
  5. Use the sunshine shortcut. It isn’t a cure-all, but sunlight and Vitamin D are mood boosters. At least when it’s not 107 degrees, like in a Texas summer. But as a general rule, taking in at least a good 10-15 minutes of that sweet, sweet Vitamin D provided by the sun is good for us.
  6. Spend time with animals! Walk your dog, shake that feathery thing at your cat, or snuggle either one. Whatever animals make you smile, spend time with them. If you don’t have pets of your own, you could volunteer to walk them at a local shelter or even watch a cute animal video online. They are shown to reduce stress. Best case scenario is in person if you are able, but thankfully the internet is bursting with adorable animal videos, as a backup.
  7. Give in to a bit of planning or daydreaming about a big future trip. Spending time looking at all the places you will go in the future and even plotting out an itinerary are usually excellent mood-boosters. It’s a bit different in 2020, as most of us aren’t sure when we will be able to go, but even deciding where you want to go when we are free to travel again can put a positive spin on things.

I hope we can all improve our lives while working from home by making time for regenerating, healing, and having fun! Gotta run—the sun is out, and my dog is begging for a walk.

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Business Finance

A tiger shows its stripes: The growth of Tiger Global and their investments

(BUSINESS FINANCE) Tiger Global has been acquiring a load of tech companies – let’s talk about who they have and how they’ve been so successful.

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Two business partners shaking hands as part of a Tiger Global acquisition deal.

In 2003, Tiger Global was founded by Chase Coleman who began his career at Tiger Management (brilliant name choice). In the ensuing years the investing firm expanded to include private equity and venture investing. Today it’s hitting the charts at $65B with its employees (number at ~100) being the firms’ biggest shareholders.

Earlier this month, Tiger Global raised one of the largest pots of VC money ever recorded, coming in at $6.7B. These came from a list of occurrences and investments.

  • Roblox: A sandbox gaming startup, Tiger Global owned 10% when it went public in March and the value is hitting ~$38B+
  • Stripe: A fintech firm Tiger Global leaped onto this investment when Stripe announced a $600m rise in value at a $95B monetary evaluation of the company.
  • M&A wins: In 2020, 3 portfolio companies (Postmates, Kustomer, & Credit Karma) of Tiger Global were acquired in billion-dollar deals.

The tactics that Tiger Global stands by are well documented in a few different locations. One of the biggest that they push is speed. The deals that fly across their tables are completed in just 3 days, far outpacing other firms. When you are an investment firm hour are a time between success and failure. To keep up with these ideas, they have a pre-emptive approach to startups. Doing thorough research and throwing money at people before they even start looking for it. Knowledge is power and this lets them get their foot in the door faster than anybody else.

Resources and a monstrous war chest are 2 of the other factors that they set their claim to fame on. The numerous portfolio companies have high-priced consultants thrown at them for advice on a regular basis. These consultants just add to the success of the companies and keep things building. Where does this money come from? The stakeholders. The mountainous mounds of money that this firm keeps on hand is matched very few in the world. Scrouge McDuck would be hard pressed to keep up with these guys.

They also keep to long-term holdings as an approach to their methods. Unlike traditional VCs, Tiger Global operates public market hedge funds which provides price stability for startups since it doesn’t have to distribute funds after an IPO, unlike traditional VCs.

In the first quarter of 2021 Tiger Global has closed 60 deals, keeping with their hit the ground sprinting approach. They have bids on a number of different companies already as well (ByteDance, Discord, Hopin, & Coinbase). At least one of these reaches a value into the tens of billions. This company is set to be one of the fastest growing groups in the globe. Who knows where it will stop? Let’s wait and see, or join. Whatever hits your fancy.

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