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dcphoto
January 27, 2014 at 11:15 am
…seen it all before in the photography field… once upon a time there were commercial photographers that would make a living with assignment work. Content aggregators came in and licensed millions of images from photographers who missed reading the details of these deals. Their work now is a commodity, diluted in the sea of millions of lesser work… Few of these photographers remain gainfully employed. The ones that do now see photography as a second job. Now that the standards have been lowered Stock agencies do not worry about a lack of photography talent… To the rescue Flickr and other social media sites that provide C class photography at the right price (free).
Creativity dies when it is sold in bulk. The very people that make the tools (Adobe, SquareSpace, etc) are the ones that see a short term opportunity in displacing creative talent and selling their wares by the container. In a world of competition there is little space for arguments like “there will be discerning customers willing to pay for talent” – NO. These discerning customers live in a competitive environment and they cannot afford to do the right thing if that raises their costs and jeopardizes their competitiveness.
It is up to designers, photographers, artists and the associations and groups that represent them to send a message and start doing something about this. My guess is that will never happen since they operate as small islands. The increasingly rare fruits of their creations will become extinct.