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Squarespace Logo launches to praise and vehement opposition

(Tech News) Squarespace Logo launches to mixed reviews, with designers mocking the tool, and others mocking the designers. Maybe it’s just a useful tool?

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Squarespace Logo launches, stirs controversy

Squarespace is known for making high-end web design accessible to entrepreneurs and small businesses better than most of their competitors. This week, they launched Squarespace Logo, a simple, minimalistic online logo designer to accompany their existing suite of tools. The launch caused quite a stir in the graphic design community which reacted vehemently, particularly through social networks.

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The drag and drop tool was mocked by designers as a bad concept. Paul Wright at RubberCheese.com said, “I often think ‘it would be cool to be a pilot.’ In my spare time, I’ll play a computer game on a machine which allows me to fly around and pretend to be one. It’s great fun, but if you was to put me in the pilot seat of a real plane, I would just crash and burn. Most people believe they have a bit of creativity in them, but it doesn’t mean they are designers, and they certainly shouldn’t pretend that they are.”

Wright sounds exactly like many, many other designers who aired their grievances online, and it is understandable, as some saw it as a threat. But not all designers mocked the tool, which is interesting given the rise of the logo design contest websites, Fiverr.com and the like, but perhaps the fact that so many designers host their websites through Squarespace, they felt disintermediated and betrayed. That makes sense.

And then the mocking designers were mocked

But maybe it’s actually helpful?

Some designers supported the tool

Tina Roth Eisenberg is a Swiss designer in Brooklyn who opines in her industry blog, “Never forget: The web is a place of abundance. There will always be folks that appreciate the importance of a custom tailored brand. So, designers, take a deep breath. It’s all good. There’s a place for basic tools like Squarespace Logo *and* for your craft.”

Eisenberg adds, “And, next time we want to ridicule someone else’s labor of love, let’s all remember this great talk by Jason Santa Maria [below].”

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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2 Comments

2 Comments

  1. dcphoto

    January 27, 2014 at 11:15 am

    …seen it all before in the photography field… once upon a time there were commercial photographers that would make a living with assignment work. Content aggregators came in and licensed millions of images from photographers who missed reading the details of these deals. Their work now is a commodity, diluted in the sea of millions of lesser work… Few of these photographers remain gainfully employed. The ones that do now see photography as a second job. Now that the standards have been lowered Stock agencies do not worry about a lack of photography talent… To the rescue Flickr and other social media sites that provide C class photography at the right price (free).

    Creativity dies when it is sold in bulk. The very people that make the tools (Adobe, SquareSpace, etc) are the ones that see a short term opportunity in displacing creative talent and selling their wares by the container. In a world of competition there is little space for arguments like “there will be discerning customers willing to pay for talent” – NO. These discerning customers live in a competitive environment and they cannot afford to do the right thing if that raises their costs and jeopardizes their competitiveness.

    It is up to designers, photographers, artists and the associations and groups that represent them to send a message and start doing something about this. My guess is that will never happen since they operate as small islands. The increasingly rare fruits of their creations will become extinct.

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Tech News

Earbuds that are noise cancelling hit the market just in time for the holidays

(TECH NEWS) There are no shortage of earbuds on the market, however, Nuheara’s noise cancelling, bluetooth earbuds are sure to top everyone’s wish list.

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Noise cancelling earbuds are efficient for blocking out the world around you – when all you want to hear is your music and nothing else. However, for those who want a smaller, sleeker alternative, Nuheara is the perfect fit.

Nuheara are wireless audio earbuds that are customizable to your hearing needs. Even though they have the same power as noise cancelling headphones, they can be adjusted to amplify or minimize sound based on each situation.

You can choose to blend the sounds of the streets and your new favorite album in order to be aware of the world around you. The earbuds are ideal for any situation.

The noise cancelling earbuds use SINC (Superior Intelligent Noise Control) technology, which lets every user create their custom hearing experience.

There are numerous times when it’s hard to hear because of the noise around us. This may be in crowded restaurants, concerts or even when you’re at home trying to avoid the noisy neighbor in the apartment above you.

The SINC technology applies a frequency filter to sounds you choose to hear or want to avoid. Additionally, the left and right earbuds have their own settings, so that they can be customized individually. Everything is customized through the app, so it’s up to each user to decide!

Prior to founding Nuheara, Justin Miller and David Cannington worked in the oil and gas companies creating industrial strength hearing headsets.

The feedback they received during these experiences paved the way for inventing Nuheara. People wanted a sleek headset that they could wear in everyday life, not just at their job.

The earbuds will set you back a few hundred bucks, but they come with accessories like a battery charger, carrying case and 8 different silicone tips. The battery charger provides three full charges. Nuheara earbuds are also sweat and water resistant, but they are not yet waterproof.

As wireless headphones, Nuheara are also compatible with most Bluetooth connected devices. The earbuds also use tap-touch control to make hands-free phone calls, control music and adjust settings.

There is no need to connect Nuheara to external devices to use their noise cancelling capabilities.

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Turn your FAQ page into a chatbot without knowing how to code

(TECH NEWS) An easy way to add a chatbot to your site and automate some of your work is through this new simple tool that doesn’t require any tech know-how.

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faqbot chatbot

Reduce your workload and personalize customer service engagement with Faqbot, the tool that turns your online FAQ into a customized chatbot.

Co-founded by Denny Wong and CEO Mathis André, Faqbot uses machine learning to streamline frequently asked questions into a handy chatbot pal.

Based on your existing FAQ content, Faqbot builds a database that learns from every conversation to improve responses. Faqbot can also be used to automate sales and lead generation.

You get to design the conversation flow, mapping out a custom path to guide users to a desired outcome. Set predefined choices or free text, customize the bot’s responses, and determine what leading questions the bot should ask.

For example, on the Faqbot site, I was given two pre-set choices to click after each response from the bot. Clicking “Thanks for helping” gets the polite response “You are welcome! ;-)” complete with an old-school emoji featuring a nose.

If you select “not my question,” Faqbot uses its general response to any unanswerable question: “Sorry, I’m a chatbot. I am constantly learning and have answers to frequently asked questions. Thank you for leaving your email and we will get back to you shortly.”

Choose your own responses based on already defined FAQ or come up with new messaging to better engage and inform your customers as needed. The free text option is also available if customers wish to continue asking questions.

Of course, I had to try out some less than frequently asked questions. When I asked Faqbot “are we friends?” it kindly replied, “Absolutely. You don’t have to ask.” So I’m smitten.

However, when I tried to take it to the next level by asking “Do you love me?,” which seems to be the internet’s favorite way to harass a bot, I got the “Sorry, I’m a chatbot” response.

That’s okay. I’ll recover. Faqbot isn’t here to love, it’s here to answer questions.

You can easily install the chatbot by either copy/pasting the snippet of codes directly into your webpage, or connect Faqbot to your company’s Facebook page. No coding skills required.

Pricing is based on number of users per month, but all levels include the same service offerings of FAQ database management, messaging interface, a ticketing system, and DIY guided conversation flow. You can try out Faqbot free for 14 days by signing up on their site.

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Tech News

This note-taking app is perfect for the creative mind

(TECH NEWS) The newest app for note-taking could be a tremendous asset for a very specific type of creative that tools like trello and evernote fall short on… not all apps work for all people.

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milanote

If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations coined. There was the “song collection” period, in which I wrote down song and band names with reckless abandon, on any scrap of paper or non-paper within reach, and promptly scattered the scraps everywhere. There was the post-it era, in which every single idea was carefully documented on a “Sticky Note” that tiled over my Windows desktop and was impossible to find thereafter.

And then, there was Evernote, and Trello, and I thought my evolution was complete. I had neatly organized “Notebooks” and “Cards” and I felt very structured and efficient and spiritually done with my note-taking journey.

But a whisper of rebellion called out to me. It sounded musical, colorful, whimsical. It asked me whether I wouldn’t like to liberate myself from those neat lists and stacks, let my ideas flow, visualize my thoughts?

It introduced me to Milanote – the note-taking app truly made FOR images, not just tolerant of them.

Milanote markets itself toward creatives: “For the research, thinking and planning behind your next great piece of work.”

But the strengths of this app could benefit anyone who could use a more freeform space to collect their thoughts. A blank page resembles a peg board, and users can add images, notes, links, and more in any configuration their hearts desire. You can also link any elements together with a web of lines, or leave them on their own.

This could be a great app for early-stage brainstorming and planning, when you need to play around and be flexible.

Milanote can be collaborative, like Trello, or individual and personal, like my always-evolving grocery list in Evernote. Milanote currently works in any web browser, and iOs and Android apps are coming soon.

For up to 100 notes, Milanote can be yours free of charge. More than that, though, and you’ll have to pay $9.99 for the pro version.

Something tells me infinity should cost much more, but the organic, customizable concept is something to hold on to.

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