Connect with us

Web Analytics Glossary

Published

on

confused
Analytics – the process of measuring and analyzing the traffic to your web site is something that most site owners know they need to do. But many are so confused they don’t even know what they should be monitoring, or even what most of the terms mean. Without being able to accurately measure your Web site’s effectiveness, you’ll have no idea what you are doing right or wrong, how to improve your sales. Is this post I’ll list some of the most common web site measurements and explain what they mean to you.

  1. Hits
    If your analytics tool uses this term – get a new one. Hits is a term from the “olden days” of the web. It was a measure of everything that was downloaded and viewed. In the beginning, there were no images, no flash, no video – just content. Each time a visitor looked at one page it was one hit. But when you start adding images etc., the hit counts become so far out of whack that they really are a useless number. Most programs no longer report it.
  2. Page Views
    Just like the name sounds, this is a count of how many times the pages on your site have been viewed. In general, you want this number to grow from month to month, especially as you add new content and attract new visitors.
  3. Unique Visitors
    Most programs use cookies to maintain a count of each unique visitor to your site. We usually speak in terms of visitors, but it’s actually each machine, each web browser even. If you have both IE and Firefox on your computer and you visit the same web site in each, you count as two separate visitors, since each has its own set of cookies. The same is true if you look at a web site from your home computer and also your office computer, you again count as two visitors.
  4. Visits
    This is the count of how many times all unique visitors came to your site. This one can also be a bit tricky. In most cases a visit will expire 20-30 minutes after the last activity made by a visitor. Think of it like this; You come to a site and browse pages for several minutes and then need a glass of water. Even if your browser stays on the page while you are away, there is no activity – no mouse clicks. If you return and click before 30 minutes has passed, you are still within in the same visit. With many analytics tools even if you close the browser and shut off your machine you are still within the same visit if your return before the time limit expires. Now if you take all of these scenarios, but you do not come back and click within 30 minute, then it will count as a new visit.
  5. Pages per Visit
    This tells you the average number of pages that get viewed during each visit. Higher numbers indicate that your visitors read multiple pages before they leave.
  6. Bounce rate
    This is the percentage of visits that the visitors leaves your site from the same page they entered on. IE, if they land on and exit from on the same page without going to any other pages on your site.  You want this number to be as low as possible. Average numbers vary by industry and type of site, but if your bounce rate is 70% or higher you may have a problem.
  7. Average time on site
    Another fairly obvious one. This tells you how long people stay when they visit your site. Longer times should correlate to higher pages/visit, or possibly your post are quite long or complex.
  8. % New Visits
    Of all the visits to your site, what percentage of them came to your site for the first time. By itself, this is nearly useless. But, when paired with other stats it can be illuminating. For example, let’s compare the number of new visitors to the number of page views. If your new visitor count is high and continues to grow, but your page views remains constant that would tell you that while you are attracting visitors, they are not coming back.
  9. Traffic sources
    This tells you how visitors get to your site, providing numbers for each of three methods;

    • Direct
      These visitors came to your site by manually entering the URL of the page.
    • Referring Sites
      These visits came to you by clicking a link on another site.
    • Search engines
      Can anyone guess? This traffic comes to you from being found on the various search engines.
  10. Keywords
    On your analytics, keywords tells you not how you want your site to be find, but rather how it actually was found. Of course, we want those things to be the same.
  11. Top landing pages
    This shows you which of your pages attract the most inbound traffic
  12. Top exit pages
    The pages from which the most people leave your site

There you have it – a basic analytics glossary to help you better understand the web traffic your site is getting. Hopefully this helps things make more sense to you, if I missed a term you don’t understand, let me know in the comments.

Jack Leblond is a SEO/SEM professional working for a large corporation full time in Austin, TX. He is not a Realtor, he is our in-house SEO expert. Jack is the Director of Internet Strategy and Operations for TG (www.tgslc.org). In addition to managing the team that develops and maintains the company's multiple Web sites, he focuses on Search Engine Optimization (SEO), e-marketing and Social Media. Jack's background ranges from Submarine Sonar Technician/Instructor for the United States Navy, technical writer, pioneer in internet/intranet creation for McGraw-Hill and Times Mirror Higher Education, former Adjunct Professor for two Universities teaching web-related courses, has served as a city council member and co-founded Net-Smart, a web design and hosting company, where he managed networks and oversaw the development of hundreds of Web sites. As a free-lance SEO consultant, Jack performs SEO Site Audits for small/medium businesses that want their web sites to perform better in the search engine listings.

Continue Reading
Advertisement
17 Comments

17 Comments

  1. Eric Bramlett

    August 24, 2009 at 12:29 pm

    From my experience 30-40% bounce rate is a good goal for a real estate site. I would recommend drilling down to your most popular pages and trying to identify problem areas that way. There are certain pages that will naturally have very high bounce rates – your blog main page (as there’s lots of information, ) and a framed IDX (as analytics can’t track clicks through a framed element) are two of the most common examples on RE sites.

  2. Joe Loomer

    August 24, 2009 at 1:28 pm

    Jack – thanks for the great explanation of the individual terms – I am an infant in the SEO game and this helps me understand my site’s analytic tools much better.

    Thanks, Shipmate!

    Navy Chief, Navy Pride

  3. Matthew Rathbun

    August 24, 2009 at 4:52 pm

    Thanks for the great review this is a good 101 resource for folks just getting started!

  4. Doug Francis

    August 25, 2009 at 9:28 am

    I check out my Google Analytics and Webmaser Tools all the time and am amazed how they can vary daily. It is odd though that my “Bounce Rate” does not seem to be tracking (flatline since 8/2)… all other numbers fluctuate daily even when I was on vacation and not on the web.

    Any thoughts?

  5. Atlanta Real Estate

    September 30, 2009 at 9:09 am

    Jack:

    Nice run down. I remember the ‘ole “HITS” days. A lot of cash was made by the early internet settlers by selling web sites with high “hit count” to people that didn’t initially understand.

    RM

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Entrepreneur

Business advice from Babe Ruth that all leaders should mind

(OPINION) Leadership comes from years of refining your practice, and great leadership comes dedication and focus, but Babe Ruth would add more to that…

Published

on

All good leaders pull from a variety of inspirational sources to create their formula for success, even from unlikely sources like an overweight baseball legend. Babe Ruth was a winner in his day without steroids and without the paparazzi and while he wasn’t a business leader, he hustled every day to be the best.

Today, we share with you a quote from Babe Ruth that all leaders should mind when operating business because this simple concept is one of the hardest to remember. “Yesterday’s home runs don’t win today’s games,” Babe Ruth said. Let that settle in. Are you resting your laurels on yesterday’s home runs?

Are you puffing your chest because last year’s sales were high or because your net worth was higher in 2008 than anyone else’s in your circle or because you won a prestigious award in 2007?

It’s very common to consider past accomplishments as part of your identity, there’s nothing wrong with that, but sometimes relying on yesterday’s home runs stunts a leader’s intellectual growth – once you think you’re at the top of your game, sure you keep working, but are you really focused on today’s game?

The cliche of keep your eye on the ball would also be relevant here, because if you’re in the outfield dreaming about last week’s home run, you’re not in the game today with everyone else.

What steps are you taking to focus on today’s game? Maybe the image below should be your desktop or smartphone wallpaper as a reminder to focus?

Continue Reading

Opinion Editorials

How to encourage your childrens’ entrepreneurship

(EDITORIAL) To encourage entrepreneurship for our children, we focus on providing them with direct evidence that they can do and be anything they want (excepting the six year old, who currently wants to be a cat).

Published

on

children and entrepreneurship

When I walk in the door most days, the routine’s predictable. Drop my briefcase, check the mail, and by this point I’ve received an invitation to go to my daughters’ store. What’s for sale invariably changes from day-to-day — sometimes it’s a pet store, or a bespoke clothier, or a coffee shop — but I’m always amazed at the level of thinking about multiple aspects of business ownership that they put into their play.

For example, I’m typically offered coupons and combination deals on whatever my purchases might be, which means that we get to have rich conversations about the purpose of such incentives and how they affect both customer perception of their brand and their profit margin.

Now, as they’re both under ten years old, many of these conversations don’t cause their games to stop for an introductory economics lesson, but I want them to keep these discussions in mind as their play expands. The world in which they’re growing up is a very different place from that which their parents did, and the possibilities they can embrace literally did not exist a generation ago.

So, too, the challenges that they’ll face. While the number of career fields and the jobs within them that are fully accessible to women are growing exponentially, the globalization of the economy and the shift towards a gig workforce means that they’ll have to compete against not only the remnants of outdated gender expectations, but also considerably larger numbers of people to do so, and with less stability in their career paths once they arrive.

To encourage the entrepreneurial spirit within our girls we, like many parents, focus on providing them with direct evidence that they can do and be anything they want (excepting the six year old, who currently wants to be a cat).

It’s been well said that what one can see, one can be. A 2012 MIT report found that in Indian villages where women held positions of responsibility and authority in local government, levels of aspiration and access to education rose by 25 percent and 4 percent, respectively. The amount of hours they had to devote to completing domestic chores dropped by nearly 25 percent.

It’s important to us to have our daughters see successful women in all walks of life to let them know that they are limited only in their passions and imagination, and should never settle for anything that they don’t want.

It’s also important for us to show them examples of young entrepreneurship whenever possible as well. In a 2015 analysis of Federal Reserve Bank data, the Wall Street Journal found that the percentage of adults under the age of 30 who had ownership stakes in private companies had fallen 70 per cent over the past 24 years. This illustrates the myth of the swashbuckling 20-something entrepreneur, along with the underlying challenges to business ownership.

By being realists about the challenges as well as idealistic about the possibilities, we want to keep alive the spirit that makes them excited to open a combination fish store and haberdashery in their playroom today, with the anticipation of changing the world through their professional passions tomorrow.

Continue Reading

Opinion Editorials

Is “Cuddle a Coworker” ever an acceptable team building exercise?

(EDITORIAL) In today’s “oh hell no” news, one company’s foray into conflict resolution has us heated. In the #MeToo era, Coworker Cuddling is just plain stupid.

Published

on

cuddle a coworker

Nowadays, it seems that companies are taking a more active role in employee engagement and activity. This often consists of team building exercises.

I’ve heard of offices conducting these exercises in forms of activities like “Minute to Win It” and team outings. Hell, even trust falls. But, I’ve never been as shocked, disturbed, and confused at a team building exercise as I was earlier today.

Why, you ask? Because I just learned that “cuddle a coworker” is apparently a thing.

And, if you’re first response wasn’t “what the…,” you probably won’t like the rest of this story.

My initial assumption was that this had to be a deleted scene from an episode of The Office. When I dug a little deeper, I found out that this was something implemented by Team Tactics.

Apparently this “exercise” is where groups of 4 to 20 people can get into a tent (say it with me, “what the…”) and have the option to cuddle. They also have different positions available in which to cuddle.

This team building exercise lasts for the entire workday (how?) and is based on science which shows that cuddling, specifically skin to skin contact, can encourage the release of Oxytocin and Serotonin. The tent used, referred to as a “relaxation tent,” is designed to reduce stress and encourage team bonding.

Each relaxation tent is based on Moroccan and Indian relaxation practices, which includes incense, oil lamp lighting, large bean bags, and relaxation beds. Sure, they’re in the UK, but the culture isn’t different enough to make much of a difference in this #MeToo era.

Regardless, the team building event begins with employees airing their grievances about negative traits of co-workers, and bringing up issues that they’d like to discuss. This is all designed to clear the air, and eventually will make way for “conflict resolution cuddling.”

Conflict. Resolution. Cuddling.

“Team building is at the centre of our business, and we’re always looking for new ways to help employees across the UK become more connected with their colleagues,” said Tina Benson, managing director at Team Tactics.“We know it’s something completely new and it might not be for everyone, but the science is already there – we’re just putting it to the test!”

I, for one, have never passed Tony in HR and thought, “Man, the way he chews his food is super annoying. But, I bet if we cuddled it out, I could get past his flaws.”

What are your thoughts on this… interesting concept?

Continue Reading
Advertisement

Our Great Parnters

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories