Connect with us

Tech News

Square burgers, square cashiers (aka Wendy’s gets 1,000+ self-serve kiosks)

(BUSINESS NEWS) If Wendy’s is getting over 1,000 self-serve kiosks, what does this mean for employees? What does it mean for retail trends in general?



wendys kiosk

Red-headed robots

The robots are coming for us. They’re going to steal our jobs and force us to do their bidding and… give us hamburgers?

After a highly successful trial run last year, fast food veteran Wendy’s is going to roll out self-ordering kiosks at 1,000 of its 6,500 restaurants worldwide. Based in Dublin, Ohio, Wendy’s is known for its square hamburgers and signature Frostys.

Already in motion

The fast food chain has already installed the kiosks at several of its Central Ohio locations.

As they expand the technology, franchises will not be required to install them, but, since demand is expected to be high, higher-volume restaurants will receive priority.

Both customers and franchises have been clamoring for more self-ordering kiosks. “There is a huge amount of pull from (franchisees) in order to get them,” says David Trimm, Wendy’s chief information officer.

Cost of kiosking

Trimm cites two motivating factors for increasing kiosk usage: they allow younger customers to order in a technology-driven way, and they reduce labor expenses.

An average restaurant would receive three kiosks for about $15,000, and Trimm estimates that the investment would pay off in less than two years thanks to higher sales and labor savings.

Counter ordering would still be available, so long lines would be able to split into shorter queues for machines and counter employees.

Vice President of Technomic Darren Tristano says the fast food industry is destined for kiosk-dom, but Wendy’s is pulling ahead of its peers. “They are looking to improve their automation and their labor costs, and this is a good way to do it,” he said. “They are also trying to enhance the customer experience. Younger customers prefer to use a kiosk.”

Kiosk impact

And food industry workers shouldn’t worry just yet about being out of a job. Tristano advises that kiosks probably won’t replace workers right off the bat, but will instead shuffle the labor to other areas. While kiosks take orders, more people could prepare food during peak hours instead of working the counter.

Kiosks may also help Wendy’s out with rising wage costs.

“Last year was tough — 5 percent wage inflation,” said Bob Wright, COO of Wendy’s. He went on to note that Wendy’s expects wages to rise 4 more percent this year. “But the real question is what are we doing about it?” Wright pointed out that in the last two years, Wendy’s has managed to cut 31 hours of labor per week in its restaurants, and now it’s looking to boost efficiency.

And Bob Welcher, president of Restaurant Consultants Inc., put it best: Kiosks are always courteous. They always show up for work on time.Click To Tweet

Wendy’s is ahead of its competitors in part because they’ve set up a full in-house dev lab, complete with a mock-up restaurant where developers can test and tweak in real time. “So we know that the things we build work,” Trimm said.

Industry innovators

Other incoming innovations at Wendy’s include mobile ordering and payment via smartphone.

Starbucks has been doing this for a while, and it’s about time we could order food and coffee ahead of time.

It’s a move that makes good business sense, too: every time a customer orders and pays with their phone, Wendy’s receives valuable data about that customer and their preferences, and overtime the company can track trends to see where and how they can improve and tailor their offers and services.

When the smartphone revolution comes to Wendy’s, kiosks will likely be phased out, but for now they’re the big news. Get excited for hamburgers with minimal human interaction!


Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Continue Reading


  1. Roland Estrada

    February 28, 2017 at 8:19 pm

    A trend of automation that will continue across other industries. Good thing we’ve imported a lot of uneducated, barley literate low skill labor over the last thirthy years. Yeah, we’re looking really goooooood?! 😉

  2. Roland Estrada

    February 28, 2017 at 8:20 pm

    Meant to say barely.

  3. Pingback: Airports are about to get a digital upgrade with KATE - The American Genius

  4. Pingback: Subway is entering the restaurant future with kisosks - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Tech News

Not just for gaming: How virtual reality can save PTSD patients

(TECH NEWS) Thanks to its ability to simulate situations safely, virtual reality technologies are proving effective in therapy for PTSD patients.



Woman wearing a VR headset in warm sunny lighting, PTSD patients treatment

Over the last year, a great many people have developed a new and sometimes dangerous relationship with a new emotional state, anxiety. I know that personally I’d never had a panic attack in my life until the middle of the pandemic. For many these emotions have taken the form of actual disorders. Actual mental influences which affect everyday life on a large scale. One of the most common forms of which is PTSD.

This disorder has many different aspects and can affect people in a number of different and debilitating ways. Finding treatments for PTSD patients and other anxiety disorders – especially treatments that don’t involve drugging people into oblivion has been difficult.

A lot of these disorders require exposure therapy. Putting people back into similar situations which caused the original trauma so that their brains can adjust to the situation and not get stuck in pain or panic loops. But how do you do that for things like battlefield trauma. You can’t just create situations with gunfire and dead bodies! Or can you?

This is where VR starts coming in. Thanks to the falling cost of VR headsets, noted by The Economist, psychologists are more capable of creating these real world situations that can actually help people adjust to their individual trauma.

One therapist went so far as to compare it to easy access opioids for therapy. This tool is so powerful that of the 20 veterans that they started with, 16 of them no longer qualify for the categories of PTSD. That’s a 75% success rate with an over-the-counter medicine. I can think of antihistamines and painkillers that aren’t that good.

I’ve grown up around PTSD patients. The majority of my family have been in the military. I was even looking at a career before I was denied service. I have enough friends that deal with PTSD issues that I have a list of things I remember not to invite certain people to so as not to trigger it. Any and every tool available that could help people adapt to their trauma is worthwhile.

Continue Reading

Tech News

Tired of email spam? This silly, petty solution might provide vindication

(TECH NEWS) If you struggle to keep your inbox clean thanks to a multitude of emails, the widget “You’ve Got Spam” could provide some petty catharsis.



Email icon with 20 possible spam emails on phone screen.

We’re all spending a lot of time behind our computers and inside of our inboxes these days, so it makes sense that some people—not naming names—might be sick of seeing several unsolicited emails a day from marketers and other unsavory businesses.

While we can’t recommend a mature, adult solution that hasn’t already been beaten to death (looking at you, “inbox zero” crowd), we can recommend a childish one: Signing solicitors up for spam.

If you do decide to go the petty route, “You’ve Got Spam”—a free email widget from MSCHF—has you covered. Upon installing the widget, you can configure it to respond automatically to incoming cold-marketing emails with tons of subscriptions to spam sources, thus resulting in overwhelming the sender with a crowded inbox and cultivating a potentially misplaced sense of catharsis for yourself.

The widget itself is fairly simple: You only need to install it to Gmail from the MSCHF website. The rest is pretty self-explanatory. When you receive an email from a person from whom you can safely assume you’ll never be receiving favors ever again, you can open it and click the “You’ve Got Spam” icon to sign the sender up for spam lists galore.

See? Petty, but effective.

The developer page does fail to make the distinction between the promised “100” subscriptions and the “hundreds of spam subscriptions” discussed on Product Hunt. But one can assume that anyone who dares trespass on the sacred grounds of your squeaky-clean inbox will rue the day they did so regardless of the exact number of cat litter magazine subscriptions they receive.

Of course, actually using something like “You’ve Got Spam” is, realistically, a poor choice. It takes exactly as much effort to type, “We’ll pass – thanks!” as a response to anyone cold-emailing you, and you’re substantially less likely to piss off the actual human being on the other side by doing so. Services like this are heavy on the comedic shock value, but the empathy side tends to lack a discernible presence.

That said, if you absolutely must wreck someone’s day—and inbox—MSCHF’s “You’ve Got Spam” is a pretty ingenious way to do it.

Continue Reading

Tech News

Clubhouse finally made it to Android, but has its time passed?

(TECH NEWS) Social media felt the impact of Clubhouse, but the internet moves fast, and even though it is finally on Android, it’s time may be waning.



Woman holding book and a phone, with headphones, participating in Clubhouse.

Clubhouse finally got an Android release, and while many people clamored for such a thing months ago, others argue that it’s too little, too late.

If you aren’t familiar with Clubhouse, it’s an audio-only “social platform” that encourages discussions through live chat rooms. Users can drop into various rooms and listen to people talk, request the option to chime in, and follow a variety of rooms (or “topics”) to stay engaged over time. Users can even create their own rooms that feature them as speakers.

Clubhouse also has a certain allure to it in that the app requires new users to put their names on a waitlist that creates an “invite-only” culture of exclusivity.

But while iPhone users have had access to Clubhouse since its inception, Android users have been not-so-patiently waiting for their own release—and, now that Clubhouse for Android is available, it may have outstayed its welcome.

Part of the problem is the launch itself. The Android Clubhouse app launched with limited functionality; Android users weren’t able to follow the topics they like, change their account information, and so on. This made the release feel underwhelming, further highlighting Clubhouse’s affinity for Apple users.

A more complicated problem is the prevalence of audio options in other social media services. Slack, for example, recently released their audio-only rooms, and services such as Twitter, Facebook, and Instagram have placed a spotlight on voice-only mediums of expression.

Initially, Clubhouse was the only app to incorporate audio as a strong central focus, but the ubiquitous fascination with voice-posting has expanded to comprise most major communication platforms. As such, Clubhouse’s sought-after exclusivity is no more—something that was also arguably damaged by expanding to Android.

It should be noted that interest in the app itself is decreasing, and not just on Android. Social Media Today reported that, in March of 2021, Clubhouse downloads were down 72 percent from February’s 9.6 million downloads. The publication also pointed out that difficulty finding rooms was a substantial issue that is unlikely to do anything but worsen with a surge of Android users, necessitating some back-end fixes from the owners.

As it sits, Clubhouse is still very much in use, and Android users are poised to reignite interest as iOS users stagnate. Whether or not that interest will persevere in the current social media ecosystem remains to be seen.

Continue Reading

Our Great Partners

American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!