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Why young professionals getting work-related tattoos isn’t idiotic

(EDITORIAL) Some young professionals are now getting work-related tattoos done even if that job isn’t permanent – why?

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brand tats tattoos

A brief history

In 1954, famed Chicago advertiser Leo Burnett had a client with a problem. Marlboro cigarettes were a staple of the market for decades, but they were losing ground with men. Their previous advertising campaigns focused on the notion that Marlboro cigarettes were safer because they were filtered. In the mindset of the times, a safer cigarette was considered to be a woman’s cigarette. Market research indicated men would consider a filtered cigarette, but were ashamed to be seen smoking what they considered to be a “woman’s cigarette.”

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Burnett’s group decided to give the brand a masculine image. They avoided all claims about health, instead focusing the public’s attention on what they perceived to be the bastions of masculinity. A variety of masculine images were paraded in front of the public: construction workers, businessmen, sailors, and soldiers, among others. All were featured with a very visible tattoo on the backs of their hands, thus sublimating the image of the tattoo with masculinity.

Rough ‘n’ tumble

The tattoo was the center of subsequent campaigns until marketers noticed an overwhelming positive response to the images containing a cowboy. The tattoo was dropped from sight, the cowboy moved front and center, and the “Marlboro Man” was born.

If it hadn’t been for the cowboy, though, we’d continue the association of the tattoo with its perception in the 1950’s: masculine, rough and tumble, and not for the faint of heart.

And now: the work tat

Times have indeed changed, though. Flash forward 60 years and the tattoo is not considered the image of the outlaw, but a mainstream accessory for both men and women alike. Having a visible tattoo in many professions is no longer considered taboo or an automatic bar to employment in many professional fields.

In fact, some young professionals are now getting work-related tattoos.

As Anna Davies notes, the pieces are significant to the individual. The tattoos are a marker of a surprising success, or of where they spent the formative years of their professional career.

“I know I want to get a tattoo, and I’m absolutely thinking of getting a logo of my company,” says Leanne Weekes, a Miami-based publicist, speaking to Davies.

“It would be a private reminder of all of the times I could have or should have given up. To remember always the community of people who took a chance on a humble graduate with big dreams.”

This isn’t just a solo decision. Many work groups are getting inked together to celebrate or commemorate as a team.

Help or hinder

So, a good idea or not? As with any permanent modification to one’s body, it’s something that you should do for you. What you do with your body is your choice, and your choice alone. Reflect on which images and placements are meaningful to you. Once you’ve made certain that you’re totally comfortable with the idea, make sure that your employer and/or your profession are as well, especially if the location of the tattoo is visible when you’re in professional dress.

While many employers and professions have relaxed prohibitive rules against visible tattoos, many are stricter.

Even if the rules might be off the books, there may be lingering unspoken ones that could quietly derail your career.

You don’t want a celebration of your work today to prevent you from continued advancement in days ahead.

If you’re gonna do it…

Don’t be afraid to take your design to several tattoo shops to make certain the artist is comfortable with your ideas and can execute them to your satisfaction in an attractive and sanitary fashion.

You don’t want to turn what’s meant to be an eternal reminder of a crowning professional achievement into an Internet meme due to poor artisanship, or worse, live with an infected mess.

Be proud of yourself and your achievements, and wear your tattoo with pride. In darker moments that may be ahead, it’s always good to have a reminder of the amazing work that you’ve done in the past with or without colleagues, and know that you’re going to do the same again in the future. You’ve worked hard, had fun, and want to remember the wins and the people who earned them with you forever. Inking up is a fantastic way to keep those memories close at hand.

#WorkTats

Roger is a Staff Writer at The American Genius and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

Tech News

Google set to release new AI-operated meeting room kit… and it’s pretty baller

(TECH NEWS) Google’s newest toy is designed to “put people first” by alleviating video and audio issues for conference room meetings.

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Google Meet Series One is a new meeting kit that puts people first.

Remote meetings can be the worst sometimes. The awful video and audio quality are frustrating when you’re trying to hear important details for an upcoming project. Even with the fastest internet connection, this doesn’t guarantee you’ll be able to clearly hear or see anyone who’s in the office. But Google is re-imagining conference rooms with their new video conferencing hardware.

Yesterday, the company introduced Google Meet Series One. In partnership with Lenovo, this meeting room kit is made exclusively for Google Meet and is poised to be the hardware that “puts people first.”

The Series One has several components that make it stand out. First is the “Smart Audio Bar,” powered by eight beam-forming microphones. Using Google Edge TPUs, the soundbar can deliver TrueVoice®, the company’s “proprietary, multi-channel noise cancellation technology.” It removes distracting sounds, like annoying finger and foot-tapping noises, so everyone’s voices are crystal clear from anywhere in the room.

The hardware also has 4K smart cameras that allow for high-resolution video and digital PTZ (pan, tilt, zoom) effects. Processed with Google AI, the device knows to automatically zoom in and out so all of the meetings’ participants are framed in the camera. With an i7 processor and Google Edge TPUs, the system is built to “handle the taxing demands of video conferencing along with running the latest in Google AI as efficiently and reliably as possible.”

The meeting kit has Google grade security built-in, so the system automatically updates over-the-air. The system also works seamlessly with Google services and apps we already use. Its touch control display is powered by a single ethernet cable. From the admin controls, you can manage meeting lists and control room settings. Powered by assistant voice commands, their touch controller provides a “touchless touchability”; if you want to, you can join a meeting just by saying, “Hey Google, join the meeting.”

These new meeting kits are easy to install and are versatile. They can be configured to fit small, medium, and large-sized rooms. “Expanding kits for larger rooms can be done with just an ethernet cable and the tappable Mic Pod, which expands microphone reach and allows for mute/unmute control.”

According to the Google Meet Series One introductory video, the meeting room kits are “beautifully and thoughtfully designed to make video meetings approachable and immersive so everyone gets a seat at the table.”

Currently, there is no release date set for Google Meet Series One. However, pre-orders will soon be available in the US, Canada, Finland, France, Norway, Spain, Ireland, United Kingdom, Sweden, Australia, New Zealand, Japan, Netherlands, Denmark, and Belgium.

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Tech News

One creepy way law enforcement might have your private data

(TECH NEWS) Wait, geofences do what? Law enforcement can pull your private data if you’re in the wrong place at the wrong time.

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Man walking on crosswalk with phone, but his private data could be vulnerable.

By now, it’s pretty common knowledge that our smartphones are tracking us, but what you might not be aware of is just how much law enforcement is taking advantage of our private data. Now, the good news is that some places have gotten wise to this breach of privacy and are banning certain tactics. The bad news is: If you were ever in the vicinity of a recent crime scene, it’s quite possible your privacy has already been invaded.

How are law enforcement doing this? Well, it starts with a geofence.

At its core, a geofence is a virtual border around a real geographic location. This can serve many purposes, from creating marketing opportunities for targeted ads to tracking shipping packages. In the case of law enforcement, though, geofences are often used in something called a geofence warrant.

Traditionally, warrants identify a subject first, then retrieve their electronic records. A geofence warrant, on the other hand, identifies a time and place and pulls electronic data from that area. If you’re thinking “hey, that sounds sketchy,” you are–forgive the pun–completely warranted.

With a geofence, law enforcement can dig through your private data, not because they have proof you were involved in a crime, but because you happened to be nearby.

This practice, though relatively new, is on the rise: Google reported a 15-fold increase in geofence warrant requests between 2017 and 2018. As well as invading privacy, these warrants have led to false arrests and can be used against peaceful protesters. Not to mention, in many cases, geofence warrants can be extremely easy to acquire. One report in Minnesota found judges signed off on these cases in under 4 minutes.

Thankfully, there have been signs of people pushing back against the use of geofence warrants. In fact, there have been multiple federal court rulings that find the practice in violation of the Fourth Amendment, which protects citizens from “unreasonable searches and seizures,” including your electronic data.

If you’re still worried about your privacy, there are ways to keep your electronic data on lock. For example, turn off your location services when you’re traveling, and avoid connecting to open Wi-Fi networks. You can also work to limit location sharing with apps and websites.

These and other tips can be a great way to help you avoid not just geofence warrants, but others who want to use your electronic information for their own gain.

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Tech News

Incoming! Amazon drones will be dropping off packages soon (we hope)

(TECH NEWS) The Federal Aviation Administration has approved Amazon for drone delivery service, but when will the drones actually take flight?

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One of Prime Air's drones ready for test flights.

Amazon has finally received the stamp of approval from the Federal Aviation Administration (FAA) to deliver packages by drones. This pivotal step brings the online retailer closer to their promise of delivering packages to customers in 30 minutes or less.

In 2013, during CBS’s “60 Minutes” interview, Amazon CEO and Founder, Jeff Bezos, said drones would be delivering customers’ packages within five years. Although the estimate is a couple of years off, it seems like that day might be right around the corner.

Personally, I’m looking forward to the day when little floating presents are sailing through the sky (Animal Crossing balloons, anyone?). Despite our excitement to see our latest Amazon impulse purchase land on our doorstep, it isn’t going to happen overnight.

The Part 135 Air Carrier Certificate Amazon obtained for its fleet of Prime Air drones will allow the company to use unmanned aircraft systems (UAS) “to carry the property of another for compensation beyond visual line of sight.” Although the FAA certification is allowing Amazon to begin test trials, Bloomberg reports that the retail giant still has “regulatory and technical hurdles” to overcome.

In addition, the FAA has yet to set regulations that will “serve as a framework to expand drone flights over crowds, a building block necessary for deliveries.” Amazon hasn’t said when and where it will start testing the delivery service either.

David Carbon, Amazon Vice President who oversees Prime Air, made this statement: “This certification is an important step forward for Prime Air and indicates the FAA’s confidence in Amazon’s operating and safety procedures for an autonomous drone delivery service that will one day deliver packages to our customers around the world.”

This approval is definitely a step forward, but Amazon has been working on the drone delivery service for years. Early last year, the giant retailer revealed they would start offering one-day shipping. They have followed through on this, at least. And during a Las Vegas Conference in June 2019, they revealed their “fully electric drones that can fly up to 15 miles and deliver packages under five pounds to customers in less than 30 minutes.” But it still doesn’t answer when we can expect to see whizzing drones overhead.

I’m not sure when Amazon will fulfill their last promise. But it is getting closer. What I do know is that I look forward to the Amazon drones taking flight. I can’t wait to place my orders knowing that I will get that last-minute present I ordered just in time.

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