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Why young professionals getting work-related tattoos isn’t idiotic

(EDITORIAL) Some young professionals are now getting work-related tattoos done even if that job isn’t permanent – why?

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A brief history

In 1954, famed Chicago advertiser Leo Burnett had a client with a problem. Marlboro cigarettes were a staple of the market for decades, but they were losing ground with men. Their previous advertising campaigns focused on the notion that Marlboro cigarettes were safer because they were filtered. In the mindset of the times, a safer cigarette was considered to be a woman’s cigarette. Market research indicated men would consider a filtered cigarette, but were ashamed to be seen smoking what they considered to be a “woman’s cigarette.”

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Burnett’s group decided to give the brand a masculine image. They avoided all claims about health, instead focusing the public’s attention on what they perceived to be the bastions of masculinity. A variety of masculine images were paraded in front of the public: construction workers, businessmen, sailors, and soldiers, among others. All were featured with a very visible tattoo on the backs of their hands, thus sublimating the image of the tattoo with masculinity.

Rough ‘n’ tumble

The tattoo was the center of subsequent campaigns until marketers noticed an overwhelming positive response to the images containing a cowboy. The tattoo was dropped from sight, the cowboy moved front and center, and the “Marlboro Man” was born.

If it hadn’t been for the cowboy, though, we’d continue the association of the tattoo with its perception in the 1950’s: masculine, rough and tumble, and not for the faint of heart.

And now: the work tat

Times have indeed changed, though. Flash forward 60 years and the tattoo is not considered the image of the outlaw, but a mainstream accessory for both men and women alike. Having a visible tattoo in many professions is no longer considered taboo or an automatic bar to employment in many professional fields.

In fact, some young professionals are now getting work-related tattoos.

As Anna Davies notes, the pieces are significant to the individual. The tattoos are a marker of a surprising success, or of where they spent the formative years of their professional career.

“I know I want to get a tattoo, and I’m absolutely thinking of getting a logo of my company,” says Leanne Weekes, a Miami-based publicist, speaking to Davies.

“It would be a private reminder of all of the times I could have or should have given up. To remember always the community of people who took a chance on a humble graduate with big dreams.”

This isn’t just a solo decision. Many work groups are getting inked together to celebrate or commemorate as a team.

Help or hinder

So, a good idea or not? As with any permanent modification to one’s body, it’s something that you should do for you. What you do with your body is your choice, and your choice alone. Reflect on which images and placements are meaningful to you. Once you’ve made certain that you’re totally comfortable with the idea, make sure that your employer and/or your profession are as well, especially if the location of the tattoo is visible when you’re in professional dress.

While many employers and professions have relaxed prohibitive rules against visible tattoos, many are stricter.

Even if the rules might be off the books, there may be lingering unspoken ones that could quietly derail your career.

You don’t want a celebration of your work today to prevent you from continued advancement in days ahead.

If you’re gonna do it…

Don’t be afraid to take your design to several tattoo shops to make certain the artist is comfortable with your ideas and can execute them to your satisfaction in an attractive and sanitary fashion.

You don’t want to turn what’s meant to be an eternal reminder of a crowning professional achievement into an Internet meme due to poor artisanship, or worse, live with an infected mess.

Be proud of yourself and your achievements, and wear your tattoo with pride. In darker moments that may be ahead, it’s always good to have a reminder of the amazing work that you’ve done in the past with or without colleagues, and know that you’re going to do the same again in the future. You’ve worked hard, had fun, and want to remember the wins and the people who earned them with you forever. Inking up is a fantastic way to keep those memories close at hand.

#WorkTats

Roger is a Staff Writer at The American Genius and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

Tech News

Earbuds that are noise cancelling hit the market just in time for the holidays

(TECH NEWS) There are no shortage of earbuds on the market, however, Nuheara’s noise cancelling, bluetooth earbuds are sure to top everyone’s wish list.

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Noise cancelling earbuds are efficient for blocking out the world around you – when all you want to hear is your music and nothing else. However, for those who want a smaller, sleeker alternative, Nuheara is the perfect fit.

Nuheara are wireless audio earbuds that are customizable to your hearing needs. Even though they have the same power as noise cancelling headphones, they can be adjusted to amplify or minimize sound based on each situation.

You can choose to blend the sounds of the streets and your new favorite album in order to be aware of the world around you. The earbuds are ideal for any situation.

The noise cancelling earbuds use SINC (Superior Intelligent Noise Control) technology, which lets every user create their custom hearing experience.

There are numerous times when it’s hard to hear because of the noise around us. This may be in crowded restaurants, concerts or even when you’re at home trying to avoid the noisy neighbor in the apartment above you.

The SINC technology applies a frequency filter to sounds you choose to hear or want to avoid. Additionally, the left and right earbuds have their own settings, so that they can be customized individually. Everything is customized through the app, so it’s up to each user to decide!

Prior to founding Nuheara, Justin Miller and David Cannington worked in the oil and gas companies creating industrial strength hearing headsets.

The feedback they received during these experiences paved the way for inventing Nuheara. People wanted a sleek headset that they could wear in everyday life, not just at their job.

The earbuds will set you back a few hundred bucks, but they come with accessories like a battery charger, carrying case and 8 different silicone tips. The battery charger provides three full charges. Nuheara earbuds are also sweat and water resistant, but they are not yet waterproof.

As wireless headphones, Nuheara are also compatible with most Bluetooth connected devices. The earbuds also use tap-touch control to make hands-free phone calls, control music and adjust settings.

There is no need to connect Nuheara to external devices to use their noise cancelling capabilities.

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Tech News

Turn your FAQ page into a chatbot without knowing how to code

(TECH NEWS) An easy way to add a chatbot to your site and automate some of your work is through this new simple tool that doesn’t require any tech know-how.

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Reduce your workload and personalize customer service engagement with Faqbot, the tool that turns your online FAQ into a customized chatbot.

Co-founded by Denny Wong and CEO Mathis André, Faqbot uses machine learning to streamline frequently asked questions into a handy chatbot pal.

Based on your existing FAQ content, Faqbot builds a database that learns from every conversation to improve responses. Faqbot can also be used to automate sales and lead generation.

You get to design the conversation flow, mapping out a custom path to guide users to a desired outcome. Set predefined choices or free text, customize the bot’s responses, and determine what leading questions the bot should ask.

For example, on the Faqbot site, I was given two pre-set choices to click after each response from the bot. Clicking “Thanks for helping” gets the polite response “You are welcome! ;-)” complete with an old-school emoji featuring a nose.

If you select “not my question,” Faqbot uses its general response to any unanswerable question: “Sorry, I’m a chatbot. I am constantly learning and have answers to frequently asked questions. Thank you for leaving your email and we will get back to you shortly.”

Choose your own responses based on already defined FAQ or come up with new messaging to better engage and inform your customers as needed. The free text option is also available if customers wish to continue asking questions.

Of course, I had to try out some less than frequently asked questions. When I asked Faqbot “are we friends?” it kindly replied, “Absolutely. You don’t have to ask.” So I’m smitten.

However, when I tried to take it to the next level by asking “Do you love me?,” which seems to be the internet’s favorite way to harass a bot, I got the “Sorry, I’m a chatbot” response.

That’s okay. I’ll recover. Faqbot isn’t here to love, it’s here to answer questions.

You can easily install the chatbot by either copy/pasting the snippet of codes directly into your webpage, or connect Faqbot to your company’s Facebook page. No coding skills required.

Pricing is based on number of users per month, but all levels include the same service offerings of FAQ database management, messaging interface, a ticketing system, and DIY guided conversation flow. You can try out Faqbot free for 14 days by signing up on their site.

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Tech News

This note-taking app is perfect for the creative mind

(TECH NEWS) The newest app for note-taking could be a tremendous asset for a very specific type of creative that tools like trello and evernote fall short on… not all apps work for all people.

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If you’re like me, you’ve had many phases in your idea-having, note-taking life. There was the AP History period, where I decided the quality of my notes would be judged based on the tininess of my handwriting and the number of innovative abbreviations coined. There was the “song collection” period, in which I wrote down song and band names with reckless abandon, on any scrap of paper or non-paper within reach, and promptly scattered the scraps everywhere. There was the post-it era, in which every single idea was carefully documented on a “Sticky Note” that tiled over my Windows desktop and was impossible to find thereafter.

And then, there was Evernote, and Trello, and I thought my evolution was complete. I had neatly organized “Notebooks” and “Cards” and I felt very structured and efficient and spiritually done with my note-taking journey.

But a whisper of rebellion called out to me. It sounded musical, colorful, whimsical. It asked me whether I wouldn’t like to liberate myself from those neat lists and stacks, let my ideas flow, visualize my thoughts?

It introduced me to Milanote – the note-taking app truly made FOR images, not just tolerant of them.

Milanote markets itself toward creatives: “For the research, thinking and planning behind your next great piece of work.”

But the strengths of this app could benefit anyone who could use a more freeform space to collect their thoughts. A blank page resembles a peg board, and users can add images, notes, links, and more in any configuration their hearts desire. You can also link any elements together with a web of lines, or leave them on their own.

This could be a great app for early-stage brainstorming and planning, when you need to play around and be flexible.

Milanote can be collaborative, like Trello, or individual and personal, like my always-evolving grocery list in Evernote. Milanote currently works in any web browser, and iOs and Android apps are coming soon.

For up to 100 notes, Milanote can be yours free of charge. More than that, though, and you’ll have to pay $9.99 for the pro version.

Something tells me infinity should cost much more, but the organic, customizable concept is something to hold on to.

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