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Why young professionals getting work-related tattoos isn’t idiotic

(EDITORIAL) Some young professionals are now getting work-related tattoos done even if that job isn’t permanent – why?

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brand tats tattoos

A brief history

In 1954, famed Chicago advertiser Leo Burnett had a client with a problem. Marlboro cigarettes were a staple of the market for decades, but they were losing ground with men. Their previous advertising campaigns focused on the notion that Marlboro cigarettes were safer because they were filtered. In the mindset of the times, a safer cigarette was considered to be a woman’s cigarette. Market research indicated men would consider a filtered cigarette, but were ashamed to be seen smoking what they considered to be a “woman’s cigarette.”

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Burnett’s group decided to give the brand a masculine image. They avoided all claims about health, instead focusing the public’s attention on what they perceived to be the bastions of masculinity. A variety of masculine images were paraded in front of the public: construction workers, businessmen, sailors, and soldiers, among others. All were featured with a very visible tattoo on the backs of their hands, thus sublimating the image of the tattoo with masculinity.

Rough ‘n’ tumble

The tattoo was the center of subsequent campaigns until marketers noticed an overwhelming positive response to the images containing a cowboy. The tattoo was dropped from sight, the cowboy moved front and center, and the “Marlboro Man” was born.

If it hadn’t been for the cowboy, though, we’d continue the association of the tattoo with its perception in the 1950’s: masculine, rough and tumble, and not for the faint of heart.

And now: the work tat

Times have indeed changed, though. Flash forward 60 years and the tattoo is not considered the image of the outlaw, but a mainstream accessory for both men and women alike. Having a visible tattoo in many professions is no longer considered taboo or an automatic bar to employment in many professional fields.

In fact, some young professionals are now getting work-related tattoos.

As Anna Davies notes, the pieces are significant to the individual. The tattoos are a marker of a surprising success, or of where they spent the formative years of their professional career.

“I know I want to get a tattoo, and I’m absolutely thinking of getting a logo of my company,” says Leanne Weekes, a Miami-based publicist, speaking to Davies.

“It would be a private reminder of all of the times I could have or should have given up. To remember always the community of people who took a chance on a humble graduate with big dreams.”

This isn’t just a solo decision. Many work groups are getting inked together to celebrate or commemorate as a team.

Help or hinder

So, a good idea or not? As with any permanent modification to one’s body, it’s something that you should do for you. What you do with your body is your choice, and your choice alone. Reflect on which images and placements are meaningful to you. Once you’ve made certain that you’re totally comfortable with the idea, make sure that your employer and/or your profession are as well, especially if the location of the tattoo is visible when you’re in professional dress.

While many employers and professions have relaxed prohibitive rules against visible tattoos, many are stricter.

Even if the rules might be off the books, there may be lingering unspoken ones that could quietly derail your career.

You don’t want a celebration of your work today to prevent you from continued advancement in days ahead.

If you’re gonna do it…

Don’t be afraid to take your design to several tattoo shops to make certain the artist is comfortable with your ideas and can execute them to your satisfaction in an attractive and sanitary fashion.

You don’t want to turn what’s meant to be an eternal reminder of a crowning professional achievement into an Internet meme due to poor artisanship, or worse, live with an infected mess.

Be proud of yourself and your achievements, and wear your tattoo with pride. In darker moments that may be ahead, it’s always good to have a reminder of the amazing work that you’ve done in the past with or without colleagues, and know that you’re going to do the same again in the future. You’ve worked hard, had fun, and want to remember the wins and the people who earned them with you forever. Inking up is a fantastic way to keep those memories close at hand.

#WorkTats

Roger is a Staff Writer at The American Genius and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

Tech News

Will COVID-19 break the internet?

(TECH NEWS) Internet usage is obviously up right now, but what can that do to the infrastructure? Tech companies say it’s the websites and local networks that are slow.

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internet world slow down

With more people staying at home, working from home and doing school from home, the internet is being taxed. You might have noticed your own service running slower or low-quality video streaming. Do we have to worry about the internet crashing? The quick answer is – “It depends.”

Yes, Americans are stressing the internet

The internet is actually pretty resilient when it comes to bandwidth. The network cables that connect people to the internet are built to handle spikes in use. When you stream video, it’s designed to adjust to your connection for the best quality. Even though Netflix, YouTube, and Amazon Prime are reducing the download speeds in the Europe market, there is no reason to suspect that the internet is going to shut down during this crisis.

That being said, Tech Crunch reports that download speeds in the United States are being affected in some markets. New York City, one of the epicenters of the COVID-19 virus had download speeds drop by about 24%. Austin saw a drop of 44%.

Rural markets are struggling. It’s hard to imagine that there are still some places in the United States that don’t have internet access. Other places may get internet, but the service can be unreliable on a good day. With the added stress of people staying home, service can be even spottier.

Traffic might be up on the internet, but the system was built to scale up. Think about how much more data is available today over two decades ago. And consider how many more users there are from even 10 years ago. More Americans are streaming movies and TV shows than ever before.

It’s local networks and websites that may see a problem

Facebook CEO Mark Zuckerberg said,
We’re trying to make sure that we can stay in front of this challenge. Right now, this isn’t a massive outbreak in every country around the world, but if it gets there, then we really need to make sure we’re on top of this from an infrastructure perspective and make sure that we can continue to provide the level of service that people need in a time like this.”

Google, Amazon and Facebook have been built for spikes in usage, but even Amazon’s website had a problem in 2018 on Prime Day when their servers couldn’t handle the number of shoppers. Big companies have the infrastructure in place to deal with the kinks of added traffic. There could be some issues that come up, but it’s unlikely to shut down things for too long.

It’s more likely that users will see issues in local websites that aren’t designed for the added traffic. Home networks will be stressed with multiple people trying to manage work and school at the same time. If you’re experiencing problems, check how many devices are trying to access the system within your own home. Go with SD streaming instead of HD.

The Internet was built to withstand a nuclear bomb

One BuzzFeed article believes that the likelihood of the internet breaking down is low. There may be challenges in some areas, especially as more providers lift data caps for its users. But most companies are aware of the problem and are trying to ramp up services to meet demands during this crisis.

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Tech News

Help solve COVID-19 with your home computer

(TECH NEWS) Your home computer can do more than just show you funny cat pictures or get you in trouble with family members, it can help solve COVID-19.

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Folding@Home

Did you know that while you are sitting at home doing your social distancing thing, be that working from home, video games, movies and TV, or making funny videos out of boredom, you can actually be actively helping solve the COVID-19 outbreak?

If you have a computer of almost any quality, or even a specific series of Android phones, you can become part of a huge network of computers that process data from scientists and medical researchers. If the internet is ever going to serve a good purpose, this is it!

Basically you just need to download a small app called Folding@Home, choose the COVID-19 projects and packets of data will be sent to your device and it will process that data in the background of whatever else you use the computer or phone for. It’s free, easy, and practically invisible to your everyday life.

“So what will my computer be processing in the first place?” you may ask, well I’m glad I made you ask. Think of viruses as a robotic manufacturing piece of equipment, you can see what comes up to it, and what leaves it, but what does it actually affect and how? You can’t see its inner mechanical workings or the program running it, this is the information from Folding@Home your computer will help scientists to understand so that they can craft a vaccine.

Now a lot of new technology is helping battle this pandemic, like 3D printed masks and valves, disinfecting robots, along with just keeping the people happy like guaranteeing continued services, and I am not discrediting any of that, they are very important to stop the spread. This on the other hand goes for the jugular as it were, to stop the virus on its own home turf, and costs you almost nothing. (Technically it costs you more power, but hey with a lot of power companies not expecting payment, and not charging late fees and whatnot, maybe they take the brunt of this payment)

If you want to be able to go back into the world you by now miss, this is an easy way to contribute to helping everyone. You can say “I helped solve the COVID-19 crisis!” If doing this makes you feel good or at least interests you, there are dozens of other projects similar to Folding@Home through Berkeley Open Infrastructure for Network Computing(BOINC) that you can contribute to such as tracking asteroids, simulating star formation, breaking down data about other viruses and medical needs, even the search for alien radio signals.

In a time when we all need help, take a step forward and BE the help.

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Tech News

Instagram helps pass social isolation with co-watching

(TECH NEWS) As social distancing become commonplace, Instagram responds with co-watching. The Newest way to look at and watch content with friends.

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Instagram co-watching

Deep into the second week of quarantine, third or fourth week for some of us, the isolation is starting to become quite real. Thanks to modern technology we can reach out to our friends and family without leaving the house, but it pales in comparison to the social lives many of us once enjoyed together. While you can certainly FaceTime or video call your friends, it’s still difficult to watch things together, mimicking the in-person experience. Many people have begun searching for apps that allow you to watch televisions shows and trending news together, so you can all see the same thing, at roughly the same time (thanks, lagging) and comment accordingly.

In a timely release, Instagram just launched a new feature called “Co-Watching.” This takes Instagram from a solo experience to a shared experience for up to six people. Co-Watching gives users the ability to video chat and browse through Instagram’s content together, thus making it more of a social gathering. The only downside to this feature, in my opinion, is that you cannot Co-Watch IGTV. Oftentimes, IG posts that are over the time limit are shifted to IGTV and you won’t be able to watch the full post with Co-Watching, but all other feeds and content on Instagram will be able through the new Co-Watching feature (except private posts, of course).

Ready to Co-Watch? Getting started is pretty easy, if you’re somewhat familiar with Instagram. To start, initiate a video call with whomever you want, up to six, in your Co-Watching party, by tapping on the arrow icon in the upper-right corner and select the video camera icon. You’ll see the video chat interface pop up and from there you’ll want to look to the lower right-hand corner for a “media” button, which looks like a mountain photo icon. Tap on that icon and you’ll see all the posts you’ve liked. Select a post or video from your favorites, or from Instagram’s recommended feed and whatever you tap will be shared to all your partygoers. If you’re watching a video, it will continue to loop until you or one of your friends select something new.

There are several other group chat/watching options currently available if Instagram isn’t your jam. Netflix can be used with the Party app. Netflix Party is available on Chrome browsers (on desktops or laptops) and allows you to synch your favorite videos with group chat. There is also the Squad app. It allows you to screen share anything on your phone with your friends. This works with texts, IG, Snapchat, Spotify, YouTube, Amazon, TikTok, and more. Start a group video chat with your selected friends, then broadcast your screen and start chatting. Squad is available in the App Store and Google Play.

While Instagram’s new feature is fun, the inability to share while watching IGTV makes it fall a bit flat for me. Have you tried, or will you try Instagram’s Co-Watching feature?

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