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You’re Not Elite Enough For Web2.0




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Are You Elite Enough?

A current Lifehacker poll asks if (or implies, if you will) “Web 2.0” only benefits the uber-connected elite tech heavy hitters that use twitter 100+ times daily, program new apps and FB apps, vie for VC funding and actually NEED FriendFeed because they sign up for every online network known to man. While you go take a peek and take the survey inserting your own opinion, I’ll share with you the current poll results:

Do Web 2.0 solutions solve problems only the tech elite have?

Yes! Regular people choose a social network and stick to it, geeks join every one and then need FriendFeed.

31.8% (448 votes)

Nope. Classically techies are the canaries in the coalmine that everyone’s heading into eventually. Geeks were the first ones to get spam, too!

20.9% (294 votes)

Sometimes. My mother may never need FriendFeed, but a few years in, she’s digging Gmail.

35.8% (504 votes)


11.5% (162 votes)

1408 total votes. results as of 04/29/2008 08:49:44 pm.

I’m and end user

My personal opinion is probably different than Alexander’s because I’m not a tech creator. As Andy Kaufman and Benn Rosales can attest to because the three of us regularly attend tech events in our cities, we are often the odd men out at these events, the golden child guests, the people everyone wants to question. The tech industry is always surprised to have non-tech-creators (or “end users” as we’re called) around and I would posit that because readers are end users like me, we are surprisingly Web2.0 savvy and we are among the non-techs who are NOT surprised at the possibility that Web2.0 is extremely adaptable.

What is Web2.0 Really?

What is Web2.0? The definition ranges from the historical Wikipedia to the basement bob blogger’s idea. Web2.0 is not just the abuse of Twitter- I would argue it’s a style. Have you not watched the new Applebee’s commercials with the glossy, reflective new logo and words thrown in like “awesome” or “sweeet” and said “omg, that’s so Web2.0!?” Have you not read listing copy that was lame but thought “omg, that is a decent try to be Web2.0?” It’s not just a programming code that is Web2.0 or a new application but has become an advertising style. Therefore, I would argue that Web2.0 is mainstream and has nothing to do with elite (unless I’m elite because I blog and Twitter which is arguable).

What is Web2.0 to you? Is it only useful for the super elite in the tech world?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Mariana

    April 29, 2008 at 7:58 pm

    Beam me up Scotty, There’s no intelligent life down here.

    I mean, Web 2.0 is all about relationships. Who cares if you invented a software program or can only marginally check your email?!? … If you are gaining meaningful connections to other people in the world while online, then Web 2.0 IS useful.

  2. Lani Anglin-Rosales

    April 29, 2008 at 8:01 pm

    well said, mizzle 🙂

  3. Matthew Rathbun

    April 29, 2008 at 8:12 pm

    I think that the premise of the “web 2.0” is that it’s designed to let the end-user decided how they wish to interact with other people… Why does everyone (Lifehacker) want to define different levels of end-users?

    If the user is interacting with someone else, online then **poof** they’re a web 2.0 user. If they only stumble on an agent’s blog find what they like, they’ll make attempt to contact the agent. I don’t think agents should be target high-tech geeks, but rather trying to be themselves and let the consumer decide if they want to continue to interact.

  4. ines

    April 29, 2008 at 8:13 pm

    Dang @mizzle! you are on a philosophical row!

    I had a meeting the other day with a big Miami RE honcho and while I talked about our blog and AG and Twitter and the rest of the social networks he had this “hold my hat in the wind” expression and I felt a bit un-human. I know the Web2.0 tools are about relationships, but there are tons of people out there that do consider us a bit strange and out there.

  5. ines

    April 29, 2008 at 8:14 pm

    Oh, btw, when are we doing the video commenting here like Rudy just did at Trulia? I thought that was super cool.

  6. Bill Lublin

    April 30, 2008 at 5:16 am

    If technology is a moving target, do you think we’ll all get a notice when 2.0 gets replaced by 2.1 🙂

  7. Glenn fm Naples

    April 30, 2008 at 7:12 am

    My thinking that is that there is too much out there to socialize with other people for many of us to truly take full advantage of. Bill is probably correct that web 2.0 will be replaced with 2.1 or 3.0 eventually.

  8. tekhub

    January 2, 2009 at 5:20 am

    There are more social sites each day. Those who are in the business are wanting to capitalize on each, not knowing which will strike gold. If you can get established early in these startup social sites, when they get bigger you may have a jump on the rest of the late adopters.

    my opinion 😛

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Business Finance

Small business owners furious over more PPP fraud this week

(FINANCE) With rampant fraud and huge companies receiving aid intended for small business… Who is the Payment Protection Program really protecting?



Small business owner on laptop, stressed over Payment Protection Program fraud and struggles.

Small business owners are furious this week after yet another fraudulent PPP (Payment Protection Program) loan application was discovered. The program, which was originally conceived to protect small businesses with providing federal loans, was a part of CARES (Coronavirus Aid, Relief and Economic Security) Act, which was passed by Congress in March.

The application came from Houston resident Lola Shalewa Barbara Kasali (22) for almost $2 million. Kasali claimed she owned two small businesses – Lola’s Level and Charm Hair Extensions – and applied for two separate loans to cover her alleged employees and payroll expenses.

After receiving $1.9 million in loans, Kasali transferred the money to various other bank accounts. She was charged with fraud earlier this week.

Unfortunately, cases of PPP fraud are rampant, meaning that the funds allotted for struggling small businesses in the time of COVID-19 are being misused. While it’s easy to call out individuals who are scamming the system, we are seeing that everyone – even the rich – are trying to get a piece of this pie.

In April, fast casual giant Shake Shack returned their $10 million PPP back to the government in what many saw as a media stunt. Why did a multi-billion-dollar company apply to a program meant for small businesses anyway?

The same can be said about the Los Angeles Lakers. Yes, the team does employ under 300 individuals. But do the wealthy members of a professional basketball team really need additional funds while the rest of the working class suffers?

Additionally, over 10,000 PPP loans were mistakenly dispersed to businesses that had already received a loan or those who were excluded from the program for various reasons.

Initially, the SBA put $349 billion into the program. Due to extremely high need – and many cases of mismanagement or fraud, like those mentioned earlier – the funds went in a flash. Though the SBA did replenish the Paycheck Protection Program with an additional $310 billion in April, the program expired on August 8th. And currently there is no solid plan to extend it, leaving small businesses to fend for themselves.

Another factor to consider regarding the faults of Payment Protection Program is the inherent discrimination. Experts say that, because of how the program is structured, more than 90% of businesses owned by women and people of color are or will be excluded from receiving funds from PPP. Our best bet for the time being is to help each other on a community level as much as we can.

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Business News

Hobby Lobby increases minimum wage, but how much is just to save face?

(BUSINESS NEWS) Are their efforts to raise their minimum wage to $17/hour sincere, or more about saving face after bungling pandemic concerns?



Hobby Lobby storefront

The arts-and-crafts chain Hobby Lobby announced this week that they will be raising their minimum full-time wage to $17/hour starting October 1st. This decision makes them the latest big retailer to raise wages during the pandemic (Target raised their minimum wage to $15/hour about three months ago, and Walmart and Amazon have temporarily raised wages). The current minimum wage for Hobby Lobby employees is $15/hour, which was implemented in 2014.

While a $17 minimum wage is a big statement for the company (even a $15 minimum wage cannot be agreed upon on the federal level) – and it is no doubt a coveted wage for the majority of the working class – it’s difficult to not see this move as an attempt to regain public support of the company.

When the pandemic first began, Hobby Lobby – with more than 900 stores and 43,000 employees nationwide – refused to close their stores despite being deemed a nonessential business (subsequently, a Dallas judge accused the company of endangering public health).

In April, Hobby Lobby furloughed almost all store employees and the majority of corporate and distribution employees without notice. They also ended emergency leave pay and suspended the use of company-provided paid time off benefits for employees during the furloughs – a decision that was widely criticized by the public, although the company claims the reason for this was so that employees would be able to take full advantage of government handouts during their furlough.

However, the furloughs are not Hobby Lobby’s first moment under fire. The Oklahoma-based Christian company won a 2014 Supreme Court case – the same year they initially raised their minimum wage – that granted them the right to deny their female employees insurance coverage for contraceptives.

Also, Hobby Lobby settled a federal complaint in 2017 that accused them of purchasing upwards of 5,000 looted ancient Iraqi artifacts, smuggled through the United Arab Emirates and Israel – which is simultaneously strange, exploitative, and highly controversial.

Why does this all matter? While raising their minimum wage to $17 should be regarded as a step in the right direction regarding the overall treatment of employees (and, hopefully, $17 becomes the new standard), Hobby Lobby is not without reason to seek favorable public opinion, especially during a pandemic. Yes, we should be quick to condone the action of increasing minimum wage, but perhaps be a little skeptical when deeming a company “good” or “bad”.

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Business Entrepreneur

Amazon sets eyes on couture with launch of online Luxury Stores

(ENTREPRENEUR) As of this week, Amazon is an online luxury retailer. Is this good or bad news for smaller luxury retailers?



Amazon Luxury Stores logo

When I think of high-end fashion shopping, Amazon is not the first store that comes to mind. Groceries, random knick-knacks, and pet accessories for my adorable pooch are the items in my cart.

For years, the retail giant has tried taking over every single market. This year, they came one step closer to realizing drone delivery to customers. And now, they have their eyes set on couture.

This week, Amazon confirmed the launch of its high-end online designer fashion and beauty brand shopping experience, Luxury Stores. Currently, Oscar de la Renta is the first brand to launch on the platform, but more are on the way.

Available by invitation only to eligible Prime members, the store launched on Amazon’s mobile app. Eligible customers received early access to the designer’s Pre-Fall and Fall/Winter 2020 collections. The collection included “ready-to-wear, handbags, jewelry, accessories, and a new perfume,” according to Amazon.

If you’re a Prime member and didn’t receive an invitation, you can request an invite by visiting

Alex Bolen, CEO of Oscar de la Renta said, “Oscar de la Renta is thrilled to partner with Amazon for the launch of Luxury Stores.” He told Vogue that “somewhere near 100% of our existing customers are on Amazon and a huge percentage of those are Prime members. For me to get more mindshare with existing customers in addition to getting new customers—that’s the name of the game.”

According to The Verge, Amazon has over 150 million Prime members. With that big of a number and potentially huge customer overlap, we can all see why Bolen is so thrilled.

But what does Amazon’s break into luxury retail mean for smaller luxury retailers? Smaller companies are still struggling to keep up with the retail giant. With small brick-and-mortar stores fighting to stay afloat during the pandemic, could Amazon’s online Luxury Stores be an all-inclusive solution?

According to Amazon’s press release, the company doesn’t plan on only partnering with established fashion brands, but also with “emerging luxury fashion and beauty brands.”

“We are always listening to and learning from our customers, and we are inspired by feedback from Prime members who want the ability to shop their favorite luxury brands in Amazon’s store,” said Christine Beauchamp, President of Amazon Fashion.

Engadget reported that Amazon is taking a hands-off approach with Luxury Stores. The company will offer backend and merchandising tools support. Brands will have control over their pricing, inventory, and selection. With brands being able to have more control over their experience, maybe smaller luxury retailers will feel inclined to use this new sales outlet.

“It’s still Day One, and we look forward to growing Luxury Stores, innovating on behalf of our customers, and opening a new door for designers all over the world to access existing and new luxury customers,” Beauchamp said.

Amazon has yet to reveal which new luxury stores will arrive on the platform. Hopefully, we will also see our local luxury stores on Amazon in the future, too.

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