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You’re Not Elite Enough For Web2.0




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Are You Elite Enough?

A current Lifehacker poll asks if (or implies, if you will) “Web 2.0” only benefits the uber-connected elite tech heavy hitters that use twitter 100+ times daily, program new apps and FB apps, vie for VC funding and actually NEED FriendFeed because they sign up for every online network known to man. While you go take a peek and take the survey inserting your own opinion, I’ll share with you the current poll results:

Do Web 2.0 solutions solve problems only the tech elite have?

Yes! Regular people choose a social network and stick to it, geeks join every one and then need FriendFeed.

31.8% (448 votes)

Nope. Classically techies are the canaries in the coalmine that everyone’s heading into eventually. Geeks were the first ones to get spam, too!

20.9% (294 votes)

Sometimes. My mother may never need FriendFeed, but a few years in, she’s digging Gmail.

35.8% (504 votes)


11.5% (162 votes)

1408 total votes. results as of 04/29/2008 08:49:44 pm.

I’m and end user

My personal opinion is probably different than Alexander’s because I’m not a tech creator. As Andy Kaufman and Benn Rosales can attest to because the three of us regularly attend tech events in our cities, we are often the odd men out at these events, the golden child guests, the people everyone wants to question. The tech industry is always surprised to have non-tech-creators (or “end users” as we’re called) around and I would posit that because readers are end users like me, we are surprisingly Web2.0 savvy and we are among the non-techs who are NOT surprised at the possibility that Web2.0 is extremely adaptable.

What is Web2.0 Really?

What is Web2.0? The definition ranges from the historical Wikipedia to the basement bob blogger’s idea. Web2.0 is not just the abuse of Twitter- I would argue it’s a style. Have you not watched the new Applebee’s commercials with the glossy, reflective new logo and words thrown in like “awesome” or “sweeet” and said “omg, that’s so Web2.0!?” Have you not read listing copy that was lame but thought “omg, that is a decent try to be Web2.0?” It’s not just a programming code that is Web2.0 or a new application but has become an advertising style. Therefore, I would argue that Web2.0 is mainstream and has nothing to do with elite (unless I’m elite because I blog and Twitter which is arguable).

What is Web2.0 to you? Is it only useful for the super elite in the tech world?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Mariana

    April 29, 2008 at 7:58 pm

    Beam me up Scotty, There’s no intelligent life down here.

    I mean, Web 2.0 is all about relationships. Who cares if you invented a software program or can only marginally check your email?!? … If you are gaining meaningful connections to other people in the world while online, then Web 2.0 IS useful.

  2. Lani Anglin-Rosales

    April 29, 2008 at 8:01 pm

    well said, mizzle 🙂

  3. Matthew Rathbun

    April 29, 2008 at 8:12 pm

    I think that the premise of the “web 2.0” is that it’s designed to let the end-user decided how they wish to interact with other people… Why does everyone (Lifehacker) want to define different levels of end-users?

    If the user is interacting with someone else, online then **poof** they’re a web 2.0 user. If they only stumble on an agent’s blog find what they like, they’ll make attempt to contact the agent. I don’t think agents should be target high-tech geeks, but rather trying to be themselves and let the consumer decide if they want to continue to interact.

  4. ines

    April 29, 2008 at 8:13 pm

    Dang @mizzle! you are on a philosophical row!

    I had a meeting the other day with a big Miami RE honcho and while I talked about our blog and AG and Twitter and the rest of the social networks he had this “hold my hat in the wind” expression and I felt a bit un-human. I know the Web2.0 tools are about relationships, but there are tons of people out there that do consider us a bit strange and out there.

  5. ines

    April 29, 2008 at 8:14 pm

    Oh, btw, when are we doing the video commenting here like Rudy just did at Trulia? I thought that was super cool.

  6. Bill Lublin

    April 30, 2008 at 5:16 am

    If technology is a moving target, do you think we’ll all get a notice when 2.0 gets replaced by 2.1 🙂

  7. Glenn fm Naples

    April 30, 2008 at 7:12 am

    My thinking that is that there is too much out there to socialize with other people for many of us to truly take full advantage of. Bill is probably correct that web 2.0 will be replaced with 2.1 or 3.0 eventually.

  8. tekhub

    January 2, 2009 at 5:20 am

    There are more social sites each day. Those who are in the business are wanting to capitalize on each, not knowing which will strike gold. If you can get established early in these startup social sites, when they get bigger you may have a jump on the rest of the late adopters.

    my opinion 😛

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Business Marketing

Hiring managers keep you on your toes – make them take the 1st step

(MARKETING) If you want to stand out from other job applicants, weird outfits, stunts, and baked goods will only get you so far – or it could backfire.



hiring managers interview

According to research by employment search website Simply Hired, hiring managers get an average of 34 applications per job listing, but they spend time genuinely considering an average of only 12.6% of them – that’s less than 1/3. Some applicants may feel the need to go above and beyond the average application and do something unusual or unexpected to grab the hiring manager’s attention.

Simply Hired conducted a survey to find out whether or not “nontraditional” strategies to stand out are worth the risk, or whether it makes sense to stick to a traditional resume and cover letter. They surveyed over 500 hiring managers and over 500 job applicants to find out what sort of outside-of-the-box approaches applicants are willing to take, and which ones do and don’t pay off.

Most notably, the survey found that over 63% of hiring managers find attention-grabbing gimmicks totally unacceptable, with only 20.2% saying they were acceptable. Hiring managers were also given a list of unusual strategies to rank from most to least acceptable. Unsurprisingly, the least acceptable strategy was offering to sleep with the hiring manager – which should really go without saying.

Interestingly, hiring managers also really disliked when applicants persistently emailed their resumes over and over until they got a response. One or two follow-up emails after your initial application aren’t such a bad idea – but if you don’t get a response after that, continuing to pester the hiring manager isn’t going to help.

While sending baked goods to the office was considered a somewhat acceptable strategy, sending those same cookies to the manager’s home address was a big no-no. Desserts might sweeten your application, but not if you cross a professional boundary by bringing them to someone’s home – that’s just creepy.

Another tactic that hiring managers received fairly positively was “enduring extreme weather to hand-deliver a resume” – but waiting around for inclement weather to apply for a job doesn’t seem very efficient. However, hiring managers did respond well to applicants who went out of their way to demonstrate a skill, for example, by creating a mock product or presentation or completing their interview in a second language. A librarian who was surveyed said she landed her job by making her resume into a book and creating QR codes with links to her portfolio, while a woman applying to work at the hotel hopped behind the counter and started checking customers in.

It’s worth noting that while most hiring managers aren’t into your gimmicks and games, of the 12.9% of applicants who said they have risked an unusual strategy, 67.7% of those actually landed the job.

Still, it’s probably a safer bet to stick to the protocol and not try any theatrics. So then, what can you actually do to improve your chances of landing the job?

Applicants surveyed tended to focus most of their time on their resumes, but according to hiring managers, the interview and cover letter are “the top ways to stand out among the rest.” Sure, brush up your resume, but make sure to give equal time to writing a strong cover letter and practicing potential interview questions.

In the survey, applicants also tended to overestimate the importance of knowing people within the company and having a “unique” cover letter and interview question answers; meanwhile, they underestimated the importance of asking smart questions at the interview and personality. In fact, hiring managers reported that personality was the most impactful factor in their hiring decisions.

It appears that the best way to stand out in a job interview is to wow them with your personality and nail the interview. Weird outfits, stunts, and baked goods will only get you so far – and in fact, may backfire.

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Opinion Editorials

Finances in my 20s: What I wish I knew then that I know now

(EDITORIAL) They say money makes the world go round. So, let’s discuss how to be smart with finances before it’s too late.




Being in my early twenties, something I’m still getting used to is the fact that I’m making my own money. This is not to be confused with the babysitting money I was making 10 years ago. Twice a month is the same routine: I get my paycheck and think, “Wooo! We goin’ out tonight!” but then I snap back to reality and think about what that money needs to be put towards. The smallest part of it going towards fun. It’s been tricky to really start learning the ins and outs of finances. So, I do what I usually do in any type of learning process? I ask for advice. I used to be fixated on asking those more advanced in age than I what they wish they knew when they were my age. Now that I’m determined to learn about finances, that question has been altered.

I reached out to a few professionals I know and trust and they gave me solid feedback to keep in mind about building my finances, about what they wish they had known in their 20s. However, I don’t think this only applies to those just starting out, and may be helpful for all of us.

“It’s important to simply know the value of money,” says human resource expert, Nicole Clark. “I think once you start earning your own money and are responsible for your housing, food, etc. you realize how valuable money is and how important it is to budget appropriately and make sure you’re watching your spending.”

Law firm executive director, Michael John, agrees with Clark’s sentiments. “I wish I had kept the value of saving in mind when I was younger,” explains John. “But, still remembering to balance savings while rewarding yourself and enjoying what your efforts produce.”

There are so many aspects of finance to keep in mind – saving, investing, budgeting, retirement plans, and so on and so forth.

In addition to suggesting to spend less than you make and to pay off your credit card in full each month, Kentucky-based attorney, Christopher Groeschen, explained the importance of a 401k.

“Every employee in America should be contributing everything they can into a 401k every year, up to the current $18,000 maximum per person,” suggests Groeschen.

“401ks present an opportunity for young investors to 1) learn about investing and 2) enter the market through a relatively low-risk vehicle (depending on your allocations),” he observes.

“An additional benefit is that 401ks also allow employees to earn FREE MONEY through employer matches,” he continues. “At the very least, every employee should contribute the amount necessary to earn the employer match (usually up to 4%) otherwise, you are giving up the opportunity to earn FREE MONEY. Earning FREE MONEY from your employer that is TAX FREE is much more important than having an extra Starbucks latte every day.”

Whether we like it or not, money is a core aspect of our daily lives. It should never be the most important thing, but we cannot deny that it is, in fact, an important thing. It’s tricky to learn, but investing in my future has become a priority.

This editorial was first published in May 2018.

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Business Finance

7 steps to get outstanding invoices paid to you ASAP

(FINANCE) For a freelancer, it’s more important than ever to bring up the issue of getting paid on time. Here are 7 tips to get your money.



Handing over card representing getting paid.

For many, an awkward topic of conversation revolves around getting paid. Whether asking for a raise or asking to borrow money, people often feeling uncomfortable when talking money.

This is equally, or possibly even more so, true for freelancers who are solely in charge of their finances. Without a system of weekly direct deposit, freelancers have to work overtime to keep their earnings in order.

The issue with this is that clients also have a lot on their plates, and something as simple as a freelancer’s paycheck is common to fall through the cracks. This causes freelancers to have to work friendly reminders into their repertoire.

However, freelancers may not always be knowledgeable of the best ways to keep their finances in check (no pun intended). Below are seven ways to enhance payment methods.

  1. You have to be willing to make billing a priority. Due to the fact that money is awkward to talk about, as aforementioned, many let this fall by the wayside. The best way to do this is to keep up to date with your invoices and send them as soon as they are done. Making a calendar specific for billing can help with this idea.
  2. This second bit dates back to when we were young and learning our manners: it is crucial to be polite. Not only is it the right thing to do, but it also increases speed in payment. Using “please” and “thank you” in invoicing emails are said to get you paid 5% faster.
  3. It is best to try and keep a complicated concept like finance as simple as possible. Make sure you are creating specific due dates. This will help to signify importance of payment.
  4. Now that virtually anything can be done online, it would make sense to use electronic payment verses an old-school check. Accepting online payments will get a user paid, on average, eight days faster as opposed to a check.
  5. This is an important notion to keep in mind for any aspect of your business life: be professional. Invoices are often seen by many eyes so it is best to include your business’s logo on said invoice. This has been found to increase chances of being paid on time by 10%.
  6. Specificity is urged again in the form of transparency. Make sure you are giving detailed descriptions on each invoice so that anyone looking at it knows exactly what you are being paid for. By doing this, you are 15% more likely to be paid on time.
  7. While you may be invoicing month by month, try to avoid sending on the 30th or 31st. Being that everyone, generally, sends their invoices in on these dates, it takes 10 – 20% longer to be paid. With everyone sending it at the end of the month, it has a tendency to back up payroll.

The most important thing to remember is that while the topic of money may be awkward, it is your money. If you let a few invoices fall behind because you are uncomfortable reminding your client, this has a way of adding up. Be sure to keep on track with your finances to earn what you are working for.

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