Aussies at it again
This morning, Australian real estate videographers, PlatinumHD released their third video in a series featuring hot girls in what some call objectified situations (bound, shirtless, sweaty, with another girl).
Video one enraged some by featuring a scantily clad girl in a luxury listing, and video two was criticized for supposedly promoting kidnapping. We (a staff of all women and one man) thought they were clever and well done, and maybe they work well in a more liberal country… we’re actually kind of jealous that they’re not in America, but the actors/models wouldn’t have those amazing accents.
Less offended than you would think
When our audience was polled, most wouldn’t use such a blatant tactic in their own brokerage, but less than 10% were offended despite the entire internet freaking out.
PlatinumHD features many bikini girls, but it’s not the Budweiser girls of the 80s, this team shoots high end coastal properties… you know, where girls are in bikinis and a lifestyle is being sold?
Is your video company up for a challenge?
The video above is an “off-the-cuff piece shot in an hour” featuring Cassie Cochrane explaining sex appeal, making awesome pop culture references, and saying farewell on her last day on the job. We love it up until the final line, but when you’re hiring a real estate video production group, make sure they can do more than just grandma virtual tours- go for something more creative (sex appeal or no).