Secret real estate weapon: video
Australian real estate videographers frequently capture our attention for their high quality, experimental methods ranging from cinematic to simplistic, clean video with aesthetic appeal.
When people watch a video and say “I have to have that house,” the real estate videographer has properly showcased the architect and builder’s work as seen in the video above.
There are various theories regarding superiority of methods, length of video and even syndication, but we find that the quality of professional real estate video consistently surpasses that of almost all Realtors filming their own video without training.
The video above is by CrownProductions.com.au and there is a great deal of talent here in the states as well. For Realtors that don’t have the budget for a professional or for agents with brokers that don’t provide photo or video talent, our hope is that agents doing their own videos at least educate themselves intensely through tools like Vimeo’s Video School.
jboy
August 19, 2011 at 9:21 am
I think this is brilliant! Marketing was revolutionized by the commercial, and it's never been taken to such a play by play level in the real estate industry. We all know that good videographers can make almost anything look appealing. I think it's brilliant; create an attachemnt to a home before they even set foot in it. It's like the first introduction to the property is a dream. Good call.