Innovative real estate video
In a continuing effort to highlight real estate video by professional videographers, we present the video above by the IMAGEination.tv team out of New York.
We continue to share with you quality work as a point of comparison for what you are paying for or producing yourself, and as a point of comparison to know what your competitors are doing. If you put your real estate video against the one above, does it compare or fall flat?
Consumers of all price points deserve high quality marketing, which often includes real estate video and what we enjoy of the above video is the simplicity and the feeling of actually walking through- there is great context without all the fluff of spinning logos and bad lighting.
AG is not affiliated with IMAGEination.tv. Click here if you cannot see the video above.
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John Perkins
May 22, 2011 at 4:14 am
Great video! What's the cost for that video? A comparison to what agents are doing themselves would certainly also be based on price to produce. I think a home of that caliber is a must for a pro or solid equipment and skill if its a dyi.
Marty Hunt
May 22, 2011 at 8:00 am
It's a great video and certainly would make sense to hire a pro to list a $10 million dollar estate in The Hamptons. A quick "Google" of the property appears to show it's been listed a few times by a few different agents over a period of several years. I suppose the test of any markeitng is not that you say "WOW" but that it produces results.
A beautiful property with a professional video that doesn't sell isn't impressive for the agents or the home owner. I realize the $10MM market has been difficult the last few years but in the end it is only RESULTS that matter.
Joe Manausa
May 22, 2011 at 3:24 pm
Excellently done. It was like taking a live tour of the home.
Cali
May 22, 2011 at 4:51 pm
All I can say is wow! I wish there was some way we could use a video on our site that would make people want to purchase one of our doors, because I can sure say your video was so well done it makes a person want what you're selling. The music, the labeling everything about this video was so professionally done.
stephanie crawford
May 22, 2011 at 8:46 pm
Gorgeous. It isn't the music I would have chosen, but still lovely.
Andrew Mooers
May 23, 2011 at 8:16 pm
The Marakesh Express sitar music bed fills the dead air but so much more information could be combined with the video. Real estate videos are not for entertainment, they are informative. Not just for your most expensive one or two listings. Learn to do your own. If you carry a healthy supply of properties, you need to produce hundreds, along with local community videos for the out of town, know diddly about your area buyer.Who is new to the zip code. Considering, toying with where to buy. You need an agent, broker taking the buyer on the tour. To hear their voice, connect with them and to hear the sounds of the property. Like a crackling fireplace, a wind chime on the patio, a lake loon singing or crying depending on the day or your perspective. That is missing here but not on your meat and potato small town rural approach to selling the waterfront sporting lodge, the hobby farm. Audio is 40% of a real full motion video. Talk to them, bag the flying carpet jukebox tuneage, Kenny G filler.
David Ross
May 24, 2011 at 12:49 am
Well produced video doesn't have to be expensive or applicable only to multi-million dollar homes.
You can get professionally produced video of this quality from around $300 so cost-wise its not a huge barrier to market.
Style-wise, the option of music and supers can work really well to subtly tell the story of a property, highlighting the key features of the home.
When agents are involved they will talk descriptively about the property, regurgitating the copy from the print advertising. Video is visual and emotional so you need to talk about engaging with the space not describing it. Some agents get that, some don't so its our (continual) job to educate.
Andrew Mooers
May 24, 2011 at 8:14 pm
Not just homes we sell David. Panning a wilderness stream and pull back with a simple jib crane shot while fish jump, the sun sets, crickets and peepers heard while the owner says he remembers building this log cabin on the waterfront back in 1963 with his Dad. No script, no spin, just honest pride and respect for the solitude of the spot. In the moment. When he explains off camera as the property does the sparkle, dance that they brought the materials in by boat, when there was not even a passable jeep trail to the place. That is incredible memorable, simple, powerful. Real estate is emotional, a very emotional experience and the real estate buyer many states away transported to unorganized Township 3 Range 4 puts himself in this video. At this property because he connects with the person, talking about fishing at 5AM and enjoying that first black coffee with the wildlife with his Dad. The emotion of how much the place means to him (and will to the new buyer, their grandchildren)oozing all over the place using the eyes and the ears. Two senses are way way better than one, especially when they are natural, captured with the shot gun mic wind or not and dubbed in, enhanced. It's not hard.
You can add aerial maps, quick facts color board stills. But you don't need to spend piles trying to farm it out if you make the time investment and smooth out the learning curve with simple cameras, a little editing and lots of creativity, passion. Slide shows with the same slice and dice and hokey pokey in and out causing vertigo with Calypso music and the same images is left overs, regurgitation to an extreme.