Warning: the video above is not safe for work and includes cursing and brief nudity.
High end video series by a high end brokerage
Douglas & Gordon is a well known, high end real estate brokerage in the UK that set out to film a mockumentary on the real estate industry in their country, starring their very own estate agents. The stars act lazy, sleazy and ignorant in the films on their YouTube channel and it is being said that the joke is being taken as a literal interview series by the Brits. Comments on their videos go back and forth between people calling the agency irresponsible to others defending it as a good piece of dry British humor.
Real estate professionals around the world may see a glimmer of truth in the video, as every industry has idiots, but the real estate industry is fighting an uphill battle against consumer sentiment that often places them on the same level as a used car salesperson.
We’d like to know in the comments what you think about the video. Did you find it to be hilarious and a fun piece of viral art, or did it shock you and offend you?
Jonathan Benya
September 28, 2011 at 8:40 am
Awesome video series, but I don't know that I would have used my company's name in it. It's a mockumentary, meant to be an intentionally bad reflection of the company, but I suppose there's no such thing as bad press.
Andrew Mckay
September 28, 2011 at 1:17 pm
Oh yes; makes me homesick. I can say with some certainty (and not meaning to offend anyone) that the American audience will just not "get" this type of humour. It is sarcastic and self deprecating. We would say the company is "taking the piss" out of itself and the industry with the aim of conversely endearing itself to viewers as people always love those that can laugh at themselves.
herman chan
October 2, 2011 at 4:46 pm
comedy, art, or just plain offensive? it's all 3! and that's why i enjoyed it. i can't wait to see more!