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Yahoo! Scientist discuss perspectives on the future of consumer search

yahoo search

Recently, Forbes’ publisher Richard Karlgaard lead a round table discussion with Chief Strategy Officer and Head of Yahoo! Labs DR. Prabhakar Raghavan, Yahoo’s Chief Scientist of Search and Advertising Andrei Broder, and Justin Rao, Yahoo! Research Scientist on the Future of Search as it pertains to user experience. Although the Yahoo! Scientist spoke less about any real specifics of plans at Yahoo!, they did openly share 4:23 of their perspectives on where search is trending in the next two to five years based on their research.

The obvious topics bridging the circle are HTML5, Global Positioning System (GPS or Location Based Services, LBS), advertising, social networks, and how consumers actually consume information as well as the scientific communities challenge of protecting the “integrity of serendipitous discovery” via search while simultaneously becoming and remaining a natural compliment of suggestion to the users’ daily life using “signals of intent.”

A must view for real estate search aficionados and business leaders.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.


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