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Yahoo retargeting attempt feels like a cry for attention

(TECH NEWS) An insightful history into the emergence and possible resurgence of Yahoo and their tools. They have some interesting strategies right now.

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In the early years of the Internet, before Google became synonymous with the term “search engine”, the Internet was a vast space, booming with new businesses focused on leveraging the new tech. You may even be familiar with some of the key players like AOL, SBC Global, and Nexus, which debuted their first search engine in the 90s. But there’s another big name we haven’t mentioned yet – one that was once a giant – Yahoo (Yahoo! Inc.).

Yahoo was started in 1994 when two Ph.D. candidates, Jerry Yang and David Filo, were looking for an easier way to find websites and to keep track of their favorite pastimes on the Internet. When they couldn’t find a tool that did what they wanted, they decided to make it themselves. The first iteration of their website was simple, with categorized links to various pages related to art, business, education, and so much more. It was less of a search engine and more of a central hub to find news and information on special-interest topics – much like a newspaper.

It didn’t take long for Yahoo to start getting some serious attention from users and potential partners. In the fall of 1994, the company had its first million-hit day, with about 100,000 unique visitors. After that, Yang and Filo saw the need to bring on new team members (executives, primarily) and to start raising some capital. So, they brought on Tim Koogle (of Motorola) as the Chief Executive Officer and Jeffrey Mallett (founder of Novell’s WordPerfect consumer group) and by 1996, they had 49 employees and $33.8 million in funding.

In 2017, Verizon purchased the company’s one-time web portal, and its assets, for $4.48 billion. By this time, they owned AOL, too, which they eventually merged with Yahoo, creating a new entity called Oath. Verizon had a lot of work to do, continuing to invest in existing properties, and promising loyal users that they wouldn’t lose any of their favorite tools.

Fast forward 20+ years and the company has seriously petered out. It even lost its name when it sold its assets to Verizon, leaving the remnants of what was once Yahoo with a new name and mission. The company was renamed Altaba and turned into a closed-end management investment firm. But in October of this year, the company filed a Certificate of Dissolution, meaning they’re closing their doors as a legal business entity.

As with many company closures, Altaba liquidated their remaining assets, such as their Alibaba shares.

Now that the company is gone, all we have left of the Yahoo name is what Verizon has made of it. It continues to be an email provider and news portal for many, but how does its search engine stack up against current search big-wigs like Google and Bing? According to StatCounter, Google is the most-used search engine (no surprise here), with 92.6% of searchers using their search tools.

After that is Bing, which accounts for 2.44% of searchers, and finally, Yahoo, with a mere 1.86% of searchers using the site to find their engine results. Compared to its early successes, the amount of people using their service now is a total drop in the bucket compared to what it was like in its heyday, so it’s no surprise that they’re now actively advertising to get more business. But the way they’re approaching it is certainly a little odd.

Yahoo has begun to retarget people who are searching for specific products. Now, retargeting is a very popular marketing strategy for brands and services, but typically, what you’re being retargeted for makes perfect sense. As an example, let’s look at the branded stickers I was on the hunt for a couple weeks ago. I had already completed my search and purchase with Sticker Mule when I decided to take a break and head on over to Instagram. While scrolling through my feed, I noticed an ad from Yahoo.

I was a little surprised, as I haven’t seen a Yahoo ad in many years, so I took a deeper look. Turns out, they weren’t just targeting me as a search user, but they were actually re-targeting my need for stickers and using it to try to get me to use their search engine to find my stickers. Here’s a quick look at their ad:

yahoo retargeted ad

Then once it is clicked, you are taken here.

yahoo redirect

When it comes down to it, it feels like the company is grasping at straws to get searchers to use their engine, but is this their final plea for attention? Only time will tell.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

Tech News

Defense startups are getting beaucoup bucks from the DoD

(TECH NEWS) Some tech companies are getting large venture capital because the Department of Defense is looking for new defense startups.

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While private investors remain wary of funding defense startups, they are still keeping an eye on the possible venture opportunities. Meanwhile, the Pentagon is hoping domestic investors will increase spending into these startups in order to compete with China’s strategy of creating private equity firms to invest into foreign technologies.

A major reason for the growing interest by venture capitalists is the shift in focus from traditional weapons to tools for information warfare, meaning software and tech systems. Defense startups are creating products that may have multiple benefits outside the DoD.

Changes in the defense venture landscape are slow with all three parties learning how to benefit from one another. Startups realize working with the DoD is a “mission-driven objective” as stated by Ryan Tseng, founder of Shield AI. “We went into this eyes wide open, knowing full well that to the venture community, the math doesn’t make sense.”

However, there are several big investor players already in the game. Andreessen Horowitz, a top-tier venture fund is banking on the economic sustainability of defense startups in the future. They’ve already invested in Shield AI and defense tech company Anduril Industries. Additionally, the Founders Fund, another big name venture firm led by Silicon investors Peter Thiel, Brian Singerman, and Ken Howery is investing in Anduril and goTenna after successfully backing SpaceX and Palantir Technologies.

Defense companies’ emphasis on tech could be the answer to challenges usually associated with DoD investments like competing against dominate manufacturers with steady government contracts and long procurement cycles. U.S. Code 2377 stipulates that commercially available items be considered first in procurement efforts. If defense startups can enter the market, they will also stand a chance of winning government contracts over bigger, traditional companies, thus diversifying the playing field.

But until there is a greater guarantee of a payoff, investors are likely to remain skeptical. The possibilities for this new generation of defense companies is going to needs some more wins to prove the future is in their corner.

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Tech News

Goal-based project management tool simplifies your work life

(TECH NEWS) If you are struggling to keep tasks straight then this new tool Qoals allows for a simpler and more straightforward way to accomplish goals as a team.

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Qoals pitch

We all have goals – whether they be personal, professional, financial, etc. Anyone can set a goal, all it takes is having a thought and assigning it a certain level of importance. However, not everyone completes their goals due to the oft difficulties and confusions associated with execution.

Like anything else, if there’s a will, there’s a way. A new way has been found in the form of Qoals – a simple and straightforward tool that helps you to get aligned around business goals instead of an endless wall of tasks.

The ability to complete goals is done through: setting goals, adding tasks, collecting things, and tracking progress. With this, everyone on your team has access to this information to keep tabs on what’s happening.

With setting goals, you create and prioritize your goals, letting your team members know which ones are most important at that time. Goals can be prioritized with tabs such as: long term, short term, and urgent. By adding tasks, you can add and assign tasks to set a clear path in order to complete set goals.

In collecting things, you collect resources related to your goal and keep them in one safe place (again, this is accessible to your whole team). This doesn’t require uploading files, but simply including links to resources to keep everything easily accessible. Finally, by tracking progress, everyone on the team can see where you’re at with your goals – which saves time with the follow ups of “how’s Goal X going?”

Why did Qoals develop this goal-oriented approach? “It’s about time we simplify things,” according to the official website. “Get aligned around goals and let everyone know what’s important for the business. Add goals under various projects and start adding tasks and resources to make that goal happen.”

Additionally, Qoals boasts that this provides users with a birds-eye view of what’s happening with their team, allowing them to be more human-centric. You can create unlimited projects, set and track your goals, collected everything related to said goal, keep the discussion relevant, access your tasks with one click, stay connected to your team, and see what’s going on at a glance.
Qoals is currently in beta.

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Tech News

7 ways AI will transform health care

(TECH NEWS) Instead of worrying about the singularity of AI technology, let’s shine a ray of hope, and show one of the best ways to use AI robots.

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Artificial intelligence (AI) has revolutionized business practices across many industries. With 39% of health care providers investing in AI-related technologies, it’s safe to say it’s about to transform the medical industry as well. AI’s disruptive potential may increase profits in other sectors, but in health care, it can save lives.

While robots aren’t quite ready to replace doctors, they can help them accomplish their tasks with higher speed and precision. AI in the hospital is not just a thing of the future, either. All around the world, smart machines are already assisting medical staff in a variety of ways.

As this technology refines, machine learning will become an increasingly regular part of medicine. Here are seven ways AI will transform health care in the coming years.

1. Robot-Assisted Surgery

It may sound like something out of a sci-fi movie, but surgery robots are already in use. In 2017, more than 690,000 surgeries were assisted by robots in the U.S. alone. As these machines continue to demonstrate their worth, they’ll appear in more operating rooms.

Robotic surgeons like the da Vinci Surgical System offer more precise and less invasive movements than human hands and traditional tools. With AI, they can improve upon surgical methods. AI-enabled surgery bots can notice reactions in a patient invisible to the human eye and make necessary adjustments.

2. Early Diagnoses

Intelligent programs can quickly analyze vast amounts of information. This unique talent makes AI ideal for making preliminary diagnoses in patients. Smart machines can take note of patients’ symptoms and interpret them to make an early diagnosis while doctors make their rounds.

The accuracy of these diagnoses will improve as AI develops, but even at its current state, they can be useful. Doctors can use them as a starting-off point. A list of likely diagnoses can be a helpful resource to doctors when trying to diagnose patients as quickly as possible. They might also make health care professionals consider options they otherwise wouldn’t have thought of, increasing accuracy.

3. Administrative Assistance

Treating patients is not the only duty of health care professionals. Doctors and nurses have to take records of patient data, from symptoms to insurance information, so they can refer to them later or send them to other hospitals. This process can take time, and any issues along the way can create problems for patients and doctors alike.

IT usability is a critical part of health care, and AI can optimize it. Intelligent systems can find ways to streamline the information-sharing process, ensuring health workers get the data they need as soon as possible. AI can also handle administrative tasks like scheduling and logistics, allowing hospital staff to focus on more pressing concerns.

4. Health Screenings

Just as AI applications can diagnose patients, they can also make predictions about a person’s fitness for a given situation. Predictive analytics is an AI function that analyzes historical data to make predictions about future outcomes. AI systems can use predictive analytics to perform more nuanced health screenings.

AI can tell doctors is a patient would be fit for surgery or not. Similarly, it can advise people if they aren’t a suitable candidate for physically exerting activities or tests. These analytics consider a wide range of data, including things a human might overlook, leading to more accurate predictions.

5. Remote Monitoring

AI can also optimize health care outside of the hospital. Wearable technology is already prevalent with products like Fitbit, and the medical industry can use this to its advantage. With wearable health-monitoring devices, doctors can monitor their patients remotely.

Remote monitoring devices can alert patients if they need to see a doctor. Should an emergency occur, they can also alert hospital staff so they can send an ambulance. These noninvasive technologies will allow patients with conditions such as heart disease to live without fear by providing them with almost instant assistance.

6. Robot Nurses

Intelligent robots can help fix the nursing labor shortage by filling in those vital roles. Nursing robots are already working in Japanese hospitals and may soon see use in the U.S. These machines can help patients move, reduce their stress and remind them to take their medicine.

With AI, these robot nurses can adapt to each patient’s needs and desires. By analyzing how different people respond to various stimuli and situations, they can customize care. Intelligent nurse robots treat patients in a manner ideal for their health and comfort needs.

7. AI-Enabled Genomics

Compared to humans, AI is better suited for data-heavy tasks. Since DNA sequencing is a form of data analysis, it’s an ideal area to employ AI.

Using artificial intelligence in genomics has already shown impressive results. In 2019, an AI system identified new genetic mutations that contributed to autism. The system could detect patterns in DNA humans would not be able to, as well as predict how changing each gene would affect a person.

AI Is Revolutionizing Medicine

Artificial intelligence is changing the way the health care industry operates. With continued research and improvement, AI systems could save countless lives.

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