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Yahoo retargeting attempt feels like a cry for attention

(TECH NEWS) An insightful history into the emergence and possible resurgence of Yahoo and their tools. They have some interesting strategies right now.

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In the early years of the Internet, before Google became synonymous with the term “search engine”, the Internet was a vast space, booming with new businesses focused on leveraging the new tech. You may even be familiar with some of the key players like AOL, SBC Global, and Nexus, which debuted their first search engine in the 90s. But there’s another big name we haven’t mentioned yet – one that was once a giant – Yahoo (Yahoo! Inc.).

Yahoo was started in 1994 when two Ph.D. candidates, Jerry Yang and David Filo, were looking for an easier way to find websites and to keep track of their favorite pastimes on the Internet. When they couldn’t find a tool that did what they wanted, they decided to make it themselves. The first iteration of their website was simple, with categorized links to various pages related to art, business, education, and so much more. It was less of a search engine and more of a central hub to find news and information on special-interest topics – much like a newspaper.

It didn’t take long for Yahoo to start getting some serious attention from users and potential partners. In the fall of 1994, the company had its first million-hit day, with about 100,000 unique visitors. After that, Yang and Filo saw the need to bring on new team members (executives, primarily) and to start raising some capital. So, they brought on Tim Koogle (of Motorola) as the Chief Executive Officer and Jeffrey Mallett (founder of Novell’s WordPerfect consumer group) and by 1996, they had 49 employees and $33.8 million in funding.

In 2017, Verizon purchased the company’s one-time web portal, and its assets, for $4.48 billion. By this time, they owned AOL, too, which they eventually merged with Yahoo, creating a new entity called Oath. Verizon had a lot of work to do, continuing to invest in existing properties, and promising loyal users that they wouldn’t lose any of their favorite tools.

Fast forward 20+ years and the company has seriously petered out. It even lost its name when it sold its assets to Verizon, leaving the remnants of what was once Yahoo with a new name and mission. The company was renamed Altaba and turned into a closed-end management investment firm. But in October of this year, the company filed a Certificate of Dissolution, meaning they’re closing their doors as a legal business entity.

As with many company closures, Altaba liquidated their remaining assets, such as their Alibaba shares.

Now that the company is gone, all we have left of the Yahoo name is what Verizon has made of it. It continues to be an email provider and news portal for many, but how does its search engine stack up against current search big-wigs like Google and Bing? According to StatCounter, Google is the most-used search engine (no surprise here), with 92.6% of searchers using their search tools.

After that is Bing, which accounts for 2.44% of searchers, and finally, Yahoo, with a mere 1.86% of searchers using the site to find their engine results. Compared to its early successes, the amount of people using their service now is a total drop in the bucket compared to what it was like in its heyday, so it’s no surprise that they’re now actively advertising to get more business. But the way they’re approaching it is certainly a little odd.

Yahoo has begun to retarget people who are searching for specific products. Now, retargeting is a very popular marketing strategy for brands and services, but typically, what you’re being retargeted for makes perfect sense. As an example, let’s look at the branded stickers I was on the hunt for a couple weeks ago. I had already completed my search and purchase with Sticker Mule when I decided to take a break and head on over to Instagram. While scrolling through my feed, I noticed an ad from Yahoo.

I was a little surprised, as I haven’t seen a Yahoo ad in many years, so I took a deeper look. Turns out, they weren’t just targeting me as a search user, but they were actually re-targeting my need for stickers and using it to try to get me to use their search engine to find my stickers. Here’s a quick look at their ad:

yahoo retargeted ad

Then once it is clicked, you are taken here.

yahoo redirect

When it comes down to it, it feels like the company is grasping at straws to get searchers to use their engine, but is this their final plea for attention? Only time will tell.

Rachael Olan is a Texas-based Staff Writer at The American Genius and jack-of-many-trades. She's well known for her abilities in Marketing, Sales, and Customer Service, with a focus on SaaS and eCommerce businesses. Outside of writing, Rachael spends much of her time with her swarm of pets, including a 70 lb tortoise named Frankie.

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How to build apps without knowing how to code (it’s actually common!)

(TECHNOLOGY) No-code app-building tools are becoming more available to the everyday user, which could lead to more inventive and original apps.

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no-code website

“Learn to code” is a common, frustrating refrain often hurled at job-seekers, entrepreneurs, creative professionals, and others. Depending on who’s saying it, the intent could range from well-meaning to willfully hurtful.

It does, in a way, make sense. Computer programming is the foundational language that modern life is built on. And while many people use technology that they don’t understand every day—from microwaves to cars—there’s something a little different about programming. It’s omnipresent for just about anyone, just about everywhere, whether they use it for work or not. And more people use it for work than ever. It’s the single most sought-after skill in the job market.

But “learn to code” isn’t practical for everyone. Not everyone with an app idea has the time to learn how to build an app from scratch, or the money to hire people to do it for them. That’s where the low-code/no-code movement comes in. It’s all about giving the people the tools they need to execute on an idea without having to learn an entire new skill set. When you bake a cake, you probably don’t grind wheat into flour, and when you build an app, you don’t have to start with Python.

No-code isn’t really a new idea.

The fact that computers have menus and icons is the result of early programmers realizing that non-programmers would have to use a computer sometimes. You could look to tools like RPG Maker that let people build their own video games back in 1992. RPG Maker was like a Lego kit for making a video game. And not only is it still going strong, it proved itself prophetic. It turns out that giving people tools and a sand box is a great way to enable creativity.

This has been the long arc of the Internet, too. There was a time when participating in the World Wide Web in a meaningful way meant learning to program. Places like Geocities gave you real estate to set up a website. But you had to build that site yourself. We’ve moved away from that as the Internet commodified. Sites like Facebook and Twitter remove customization in the name of uniformity.

But creative tools persist. Consider “WYSIWYG,” or “What You See Is What You Get” web editors. These are tools like WordPress that reclaimed some of that Internet customization. They give you assets to build a website, and you plug them in where you want.

It’s a middle ground between building from scratch, and having everything handed to you. It’s the sweet spot of accessible creativity. (If you’ve never heard anyone say “WYSIWYG,” that’s probably because these web development tools are so common that they don’t really need a special name anymore.)

Right now, one of the biggest areas of no-code design is in app development. These app dev tools are similar to building a WordPress site. They give you the raw materials, and you customize and assemble them however you want to. Adalo, a no-code platform for building apps, lets your bring assets and ideas to the table, and gives you a framework to organize those ideas into an app.

They aren’t alone. AppOnboard, a no-code software development suite, purchased Buildbox, a leading no-code game development platform. Their combined resources represent a stunning library of assets, full of potential.

What does this mean for coders? Probably not much. Specialized skills are still in high demand. But for the rest of us, a slow democratization of development is taking place, and it’s exciting to watch it take shape.

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Recall announced by Daily Harvest via aesthetic post, gets major backlash

(BUSINESS) Trendy meal delivery service, Daily Harvest, sticks to branding by announcing a serious food recall via Instagram, met with obvious backlash.

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Man looking up Daily Harvest recall on computer.

What NOT to do when things go south.

We can learn a lot from other businesses’ mistakes. Check out Daily Harvest, for example.

Daily Harvest is a trendy food home delivery service. They are under heavy backlash from their customers following a recall on their lentil and leek crumbles meal. Multiple customers have reported stomach issues after eating this meal.

Users across social media accounts such as Reddit, Twitter, and Instagram have complained about nausea, vomiting, and liver damage symptoms after consuming this dish. Several customers even reported hospitalization.

How did Daily Harvest react?

As entrepreneurs, we are all aware that things are going to go wrong from time to time. And as humans, we know that how we respond to these issues determines the future of our business.

Well, Daily Harvest’s social team didn’t get the memo as you’ll see by their response on social.

They issued a recall notice by using a vague aesthetic product image of the questionable lentil meal with a caption that read “UPDATE 6/19: An important message regarding our French Lentil + Leek Crumbles. Link in bio with details.” Daily Harvest’s inability to take control and react with clear communication to aid their customers shows us how NOT to handle an urgent situation. Their ambiguous caption provides no real information or help to their consumers and they have noticed.

They have since deleted the original post from Instagram, but we all know the internet never forgets. This is how they launched their product recall.

Daily Harvest Instagram Post

As of 10:58 – June 22, 2022 this is how the notice appears on the main page of their website:

Daily Harvest Main Page

Upon further examination, I can find hardly a mention of the recall other than the home page and the actual product listing itself. I did confirm that I was not able to purchase the product through their web-based system at this time. Maybe most of their traffic lands on the home page, but why not go ahead and put the banner at the top of every page until this gets resolved? Not to mention how it appears at the top of the home page. It’s barely noticeable.

Daily Harvest Best Sellers

If you click on the details, the notice on their website details the steps Daily Harvest claims to be taking to handle the sickness reports from the voluntary recall, to direct consumer communication, and the investigation with the FDA along with current results.

Daily Harvest Recall

What’s the takeaway?

Do better than Daily Harvest and you’ll already be a winner.

No, seriously you will!

But first, consider posting eye-catching imagery or text for your consumer. The text should be in the image posts themselves and in the captions. Pin it to the top of your social media accounts. Share it to stories. Make sure every page on your website has a banner and it’s noticeable. Over-communicate with your customers.

Do all of these and you’re already beating Daily Harvest.

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Tech News

Make your current tech tools as useful as possible with these productivity hacks

(TECHNOLOGY) No downloading obscure apps to increase your production here. This site gives you productivity hacks to utilize the tools you already have.

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productivity hacks with productivity.so

If you find yourself searching for productivity hacks on the internet, chances are you’re already procrastinating. We’ve all been there and sometimes you do need to invest a little time upfront in order to save time long-term. The problem is that most “productivity hacks” recommend you download a new app or software which means you need to invest time in learning how to use it. All of this strays you further and further from your original goal of working more efficiently and saving time.

A new website called Productivity.so is designed to save you time by better utilizing the tools you’re already using. The websites founders are self-proclaimed productivity lovers who have devoted their own time to collecting a pool of productivity hacks for you iPhone, computer, Gmail, and more. No downloading obscure apps to increase your productivity here.

This website focuses on helping you make your current technology as useful as possible.

It’s a safe bet that there are dozens of ways you could be using your phone, computer, or tablet more efficiently. No one stops to read the instruction manual and even if you did it would only be so helpful because modern technology updates. Everything from your computer to your favorite social media app is constantly pushing out updates with new productivity hacks just waiting to be found.

It’s impossible to keep up on your own! Earlier today I realized you can switch between Twitter accounts by holding down the home button. I use this app every day, but I couldn’t tell you if this a new feature or if I just noticed it.

Productivity.so could be a great way to stay up to date on the latest UX tricks that will help you and your team speed up your workflow. The website currently hosts a small library of hacks that users can browse through. The next great breakthrough in your productivity could be waiting.

The website also offers a free weekly newsletter which promises to send you two new productivity hacks each week. These hacks will be simple tricks like switching between Gmail accounts by holding down your avatar. They’re easy enough that you can start implementing them into your daily routine right away.

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