Sizzling Steak and Magic
I love dinner. I love eating out. I love to eat dinner at Flemings Steak House.
I live in Houston Texas. Steak Houses are everywhere. They all cook Steak and serve cocktails.
What’s the real business of a Steak House? Is it to cook steak and sling drinks?
NO.
Their real business, if they crave raving fans, Yelps and profits, is to serve “Emotionally Evocative Experiences”, “Visual Delights”, “Tongue Tease” and “Feel Good”. It’s not ALL about cooking steak, it’s about the entire dining experience.
What Business Are We In?
[FYI: This share was inspired by content and comments contained in twos posts authored by Erion and Lani. Check’m out: E = ONE and L = TWO.]
I hear, ” I sell houses”. I say, “WRONG”.
Selling a house is the result of what WE DO. A myopic focus on selling houses leads to survival, short term success and finally, Burn-Out. Want to open a can of Break-Out Thrival? Read on.
We live, work and play in a Trust (Consistent, Accurate, Timely, Honest, Safe), Experience (Evocative and Engaging) and Entertainment (Fun, Interesting, Unique, Provocative) society.
Serving true Trust, emotionally evocative Experiences and Entertainment leads to loyal fans, perpetual referral recommendations, closed sales, big-bank and Break-Out Thrival.
IMHO, Our Real Business Is Communication. Presentation. Solutions. Inspiration and Leadership.
Communication: How we broadcast and share.
Is what we say Interesting or do we drone?
Are we believable, accurate and trustworthy or do we BS in broad generalities and frustrate with inconsistencies?
Do we roll rigid and old-school-antique or do we Watusi 2010 style with Facebook, YouTube, Twitter, Email, Text, Blog, etc. (I remind myself, all this 2010 whiz-bang is simply a tool to create opportunities to meet, share, connect and conversate in person.)
Do we hope and opine for incoming contact or do we reach out, help out, engage, educate, serve and solve?
Do we shout and monologue or dialogue and share?
Do we chase, capture and churn or attract, connect and loyalize?
Presentation: How we create impressions and perceptions through our physical, verbal, digital and collateral actions and manifestations.
Are our marketing messages fresh, clean, bright, encouraging and professionally designed or Jurassic, aimless and amateur.
When our stomach’s in knots, our patience frazzles and our dauber’s down, do we host a pity party or RISE UP?
Does What, Where, How and When we present, position us as the authoritative Go To Icon or invisible, forgettable and broke.
Solutions, Hassle Prevention and Friction Free Convenience:
Nobody wants a pain in the ass experience. Everybody enjoys, employs and referral recommends providers of convenience, speed and reliability.
How’s our track record for returning calls and emails?
When crisis and challenge flash-flame, do we solve and resolve with confidence and deliberation or do we melt into a squishy puddle of paralyzation?
Is it all about our schedule, our rules, our ways or is about client convenience, flexibility and custom-fit ?
Is it complicated or simple?
Do we follow a proven system or fly by the skid-marked seat of our underpants?
Inspiration and Leadership:
Hugh MacLeod, “The market for hope is infinite”. Napoleon, ” A leader is a dealer in hope”.
Does our attitude attract or repel?
Are we stingy or generous?
Are we credible?
Do we surprise and delight or disappoint?
Does our physical appearance and demeanor ooze confidence?
Do we smile, encourage and support or discourage and criticize?
Do we complain, blame, gossip and spit excuses? These traits are the opposite of attractive, which means they repel or are repulsive.
Do we listen and understand or plow forward and puke?
Are we passionate, candid and real or mercenaries, opportunists and posers?
Do we preach too much? Ummmm, yikes, I’m feeling guilty. I’m gonna wrap it up by saying, IMO, the most successful and happiest people don’t focus on selling real estate, they focus on delivering experiences worth repeating and sharing. Selling houses is just a slice of the over-arching business and lifestyle of a successful and rewarding real estate career.
My 27cents. Cheers.
PS. What business are you in?
PS. On reflection, this is a long list of aspirational stuff. Nobody can be all these, all the time. For me, the goal, the fun and the surprise, is all balled up in the fizzy journey towards doing better. Thanks for reading.
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