Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Insiders

Creating word of mouth buzz for free – Nordstrom style

Last week, we were in Target looking at fall home decor when we a fellow shopper lamented that she was frustrated that Christmas had already taken over Home Depot and Costco. We get annoyed every year that Christmas items hit retailers earlier and earlier, with Christmas officially beginning in August, a huge annoyance. By the time the holiday rolls around, it’s hard to care about candy canes and jolly trees.

Digital media author, Jackie Huba said, “Nordstrom has a long tradition of bucking this trend and promoting their holiday wares after Thanksgiving. Result: people talk about this suprising stance offline and online. (This sign is from 2009 but it is getting alot of play on Twitter and Facebook recently). Lesson: To create word of mouth, zig when the rest of your competitors are zagging.”

We love Nordstrom’s take on the topic and hope others follow suit, but while others scramble to figure out why Nordstrom stands out yet again for superior customer service, we’ll do our part to spread the word by stating our gratefulness to the company we have remained loyal to for years, for this very reason.

Advertisement. Scroll to continue reading.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

Trending

KEEP READING!

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Business Marketing

Google adds a redesign quietly to its search engine, adding filters that will change what we know about SEO Marketing.

Business Marketing

Airtable presents the drawbacks of your current marketing strategy and what changes need to be made to make it work efficiently.

Business Marketing

As a small business owner or non-tech-savvy person dipping into marketing, getting free models is a dream. This tool makes it possible.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.