Real estate blogging has changed
Real estate blog platform ActiveRain.com began as a vibrant free blogging community, but commenced to charging for various features years after its founding. They experienced a shift in culture over the year, but in 2010 went back on promises never to charge founding users, infuriating many of the very people that helped evangelize the community to grow to where it was.
Perhaps seeing a growing weak point, free blogging platform Posterous.com made it free and easy to import an ActiveRain (AR) blog, so many switched and took to blogging on Posterous rather than pay for AR or stick around for future changes. We polled our readers, a majority of which supported users switching.
Posterous notes continued growth
Posterous’ Caroline Hacker said, “Active Rain switchers are among our most active in terms of their usage after switching. Agents seems to particularly like the ease of updating their site via email, the ability to update their Facebook and Twitter accounts with one email and the convenience of adding multiple photos or videos through our Android and iPhone apps.”
Regarding Posterous’ real estate vertical, Hacker noted, “Organically, outside of the switching, real estate is a strong vertical for Posterous with 50% growth since the beginning of this year in new site sign-ups.”