Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Ad on the side of a truck causes 500 wrecks in just one day

(Business Marketing) When an ad features a giant rack, something bad is bound to happen, as one Russian ad agency recently learned.

advertising

advertising

Talk about distracting

Advertising is designed to grab your attention and be memorable, and in one Russian campaign, it appears that one attention grabbing has gone to a whole new level.

Motorists in Moscow recently got an eyeful of gigantic breasts, shocking 517 drivers into traffic accidents in a single day, according to the Daily Mail.

A Russian mobile ad agency created the ads that showcased a pair of hands holding giant boobs, donning the words, “They attract,” meant to promote the use of the fleet of trucks as ad spaces.

bar
The grand rack was plastered on 30 trucks sent throughout the nation’s capital, proving too hot to handle for hundreds of drivers.

“I was on my way to a business meeting when I saw this truck with a huge photo of breasts on its side go by. Then I was hit by the car behind who said he had been distracted by the truck. It made me late and left my car in the garage, and although I am insured I am still out of pocket,” said motorist Ildar Yuriev.

Advertisement. Scroll to continue reading.

The police shut it down

Before the end of the day, police rounded up the trucks, ending the campaign. Many drivers have demanded to be compensated for the distraction.

The company that ran the ads has apologized via statement. “We wanted to draw attention to this new format with this campaign. In all cases of accidents, the car owners will receive compensation costs from us that aren’t covered by their insurance.”

Is this a case of being too provocative? There’s nothing wrong with the female body – just ask the multi-billion dollar modeling industry we’re already accustomed to, but there is something to be said for crossing a line.

What if this took place in the U.S.?

If a porn site in America were to do this same ad, directing drivers to their site, while driving around Dallas with big, big boobs on the side of a truck, there would be marches, Facebook pages hastily created to assert our children have been corrupted, and lawsuits for overly-injured necks from wrecks.

But we are left wondering – would this same reaction be had if this were a print ad in a magazine? If it were a late night tv ad? Probably not, because the lesson to learn here is that context matters in marketing.

The original ad:

advertising

Advertisement. Scroll to continue reading.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

2 Comments

2 Comments

  1. Pingback: Heinz makes epic mistake with QR code on bottles [it involves porn] - AGBeat

  2. Pingback: Pop-up coffee shop tricked hipsters into loving grocery store beans - The American Genius

Leave a Reply

Your email address will not be published.

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Marketers, we know it would be easier for your data analytics to be gathered in one place. Well boy, we have a tool for...

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

Business Marketing

Without a brick-and-mortar store, building rapport and customer loyalty can be a challenge, but you can still build customer loyalty online.

Business Marketing

That amazing zeitgeist of organic content and sharing leading to marketing or sales hits that companies never dreamed of has met its match with...

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.