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The best free online classes or courses to give your brand superpowers

(BUSINESS) If you own a business or lead one, take one of many interesting free classes to brush up or learn new info to gain a competitive advantage.

google classes

Staying competitive means not only hiring the right people, making the right product, and being a good leader – it means investing in your own development. Especially if you’re an entrepreneur – it pays to invest in your own development by taking classes, webinars, and other forms of education.

Online courses in particular are useful if you have competing roles (or multiple roles!) that keep you from being able to attend a local course. Google offers a few free Google classes that are listed on platforms like Udacity.

There are many courses available that could benefit your company; here are three worth starting with:

  • App Monetization – Ultimately, most of us are in the business to make money. This course is useful because it equips you to consider profitability from the beginning, and then introduces monetization models and from there, prompts you to develop a strategy and gives information to track a strategy. This course is focused on sharing best practices, and makes you a better manager even if not developing an app, per se. Course is available via Udacity.

 

  • Localization Essentials – If you want to compete in the global market, and you are ready for that, it is essential that you consider how your product will need to be adapted both in terms of language and culture. This course is especially valuable for developers, product owners, or localization newbies. Knowing the fundamentals of localization makes you more prepared for dealing with a global audience. Course is available via Udacity.

 

  • Responsive Web Design – People like it when things work. I’ve said before that people are visual, but they also crave intuition. This course talks about responsive web design and discuss what works across different devices (because we don’t always go on our computer!) with a focus on optimization. This class does require a good comfort in reading HTML and CSS. People interact with products first online many times – make sure your website is responsive to any device. Course is available via Udacity.

There are of course a much larger amount of online courses on everything from history to design, and beyond. Massive open online courses (MOOCs) are sustenance for knowledge seekers. Check out for example, the Science of Happiness from UC Berkeley, or learn about Analyzing and Visualizing Data with Excel directly from Microsoft.

Before engaging in an online course, make sure:

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  • You are interested in the topic.
  • You have the pre-requisites and key knowledge. Read the course description!
  • You make the time.

Many MOOCs are free, not just Google classes – but time and your own work are still valuable. It’s easy to write off something for free, but you want to maximize your time and make sure you get something out of it. Being educated can give you an advantage, but keep learning relevant to your interests and goals.

Kam has a Master's degree in Industrial/Organizational Psychology, and is an HR professional. Obsessed with food, but writing about virtually anything, he has a passion for LGBT issues, business, technology, and cats.

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