Giving brands the Apple treatment
Bryan Evans, an Art Director in Santa Monica said on his new blog, “Lately I have noticed how relatively boring ultra simple Apple’s advertising has become. It has turned into Product + Product Name + Hands-Touching-Product-formulaic-advertising BS.”
Evans added that this formula spawned an idea. “What would it look like if this formula was applied to all products. Would it work?”
The idea has become a new site, Applefied Ads, where Evans promises that every day, he will present a new brand portrayed through Apple’s formula. “Contain your excitement,” Evans warns.
Evans says on his LinkedIn profile, “I am a creative through and through. I thrive on the energy of people. I like to make things both pretty and clever – I feel art direction was only natural. I’ve done both traditional and digital campaigns for clients such as Honda, Farmers and Mandalay Bay. I’ve worked on everything from 120X80 pixel Facebook ads to superbowl spots. I crave creative opportunity.”
The Applefied Ads blog launched this month, and below are the designs he’s created so far: