The freelancers’ overflowing tool belt
A major element that freelancers struggle with is keeping all of their information in one accessible place. With different tools, calendars and documents, a freelancer’s computer is like the Island of Misfit Toys.
We are constantly looking for the best ways to be efficient and productive. Luckily, there are people out there looking out for us. Among them are the founders of Hatch Marketing Plans.
Their vision is to say goodbye to the days that include “a combination of forecasting in Excel, writing campaign descriptions in Word, and creating presentations in PowerPoint” and hello to a future where you can create your marketing plans all in one place.
Play by play with Hatch
Hatch offers a combination of dashboards, calendars and playbooks. The dashboards are used to define priorities. It is a visual chart that allows the user to have instant assessment of priorities across audiences, budgets, channels, medias and offers. The calendars are built to gauge and discover opportunities. Built in futures and calendars make it easy for the user to judge campaigns, programs and plans.
Finally, the playbooks are developed as a way to articulate tactics efficiently. In less than five minutes, users are able to draft new campaign outlines. This is a way to provide a clear guide (or playbook) for the team.
Keeping it consistent
Hatch is designed in a way that is efficient, centralized, structured, validated and concise. With this, Hatch is used to create, manage and update plans. It keeps all of the users’ ideas and data connected while keeping numbers, metrics and concepts consistent.
The platform has built-in alert to identify users to opportunities as well as gaps. Finally, you can operate with clarity and detail. The idea is that, with Hatch Marketing, it is simple to share all of your information across all medias and channels.
Comprehensive marketing plans
According to their website, Hatch helps to: assess priorities, improve customer experience, speed up time to market, reduce inefficiencies, bring stakeholders together, clearly articulate plans and gauge coverage and activity.
The combination of different tools and dashboards is designed to be the most efficient way for a freelancer to develop a top-notch marketing plan. Hatch is currently still in-beta, but has a waiting list for interested users.