Connect with us

Business Marketing

In the digital era, what makes you unique?

How are you standing out from your competitors in a digital world where everyone has a blog, a Facebook page, an app, and a Twitter handle?

Published

on

stand out, be unique

stand out, be unique

Enter the digital era

It’s difficult to stand out in today’s market. With all of the marketing mediums available to today’s professional, it’s becoming increasingly more difficult to offer something different. It seems like everyone has a Facebook page, everyone has an enhanced and up-to-date blog, and almost everyone has some form of a website. You find out about the latest marketing tactics quickly through webinars and real-time news updates. It’s harder than ever to stay “ahead of the curve.”

Unfortunately, there aren’t too many ways to get around this. If you’re not on-trend with the latest marketing techniques, you’re behind. You’re not part of the status quo. As an agent, the goal should be to go above and beyond the norm. Everyone would probably be like to be known in their community for doing something special and different, but in today’s tech-savvy, digital age, how do you do that?

It’s all about going above and beyond.

Don’t neglect your marketing. You might be an agent that can close offers for higher prices than surrounding homes, but if nobody knows about you, then that won’t really take your business to the next level. If you can use a marketing scheme that draws people in, then you can focus on showing them your excellent negotiating skills or eye for detail. Do you use professional photographers or videographers for your listings? Do you have a video blog? These are marketing pieces that will get people’s attention. You don’t have to copy these ideas, but you do need to find a marketing tactic that others in your area aren’t doing yet and implement it. In a digital age, that’s really how you make yourself stand out.

Don’t stick to the normal, tried-and-true methods. Facebook wouldn’t be considered such a powerful marketing medium if businesses didn’t start trying to use it as one. Don’t be afraid to be different. Reach out to consumers through mediums that your competition isn’t already using. Review community restaurants and businesses on Yelp or comment on a lead’s blog that are not related to your industry. Contribute to community news sites on their blogs. These are creative ways to reach out, and they’re less obvious “marketing” methods.

Remember to be flexible. In a world where new social media sites, website platforms and marketing services are emerging every day, you need to be flexible in your strategy. It’s important to have some sort of strategy in place, but it’s also important to constantly revise it based upon the latest trends or circumstances on the market. You need to learn to roll with the trends if you want to stay different, fresh and innovative in today’s world. Most agents are hesitant to try new things. If you establish yourself as someone who isn’t, then that in itself is unique.

The takeaway

In order to truly stand out from your local competitors, you can’t be afraid to take risks. You have to be willing to try methods and tactics that are different from what everyone else around you is doing. By being established as unique, you will be well-known in your community as someone who is innovative and current.

So, what makes YOU unique? Try something new, figure it out and start seeing more success.

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Carrie Gable & the Real Estate Virtual Assistant team at RealSupport, Inc. work virtually for many top real estate agents & brokers nationwide, offering marketing campaigns, branding, website & logo design, listing marketing efforts, lead management, technical support, marketing presentations, social media setup & management, copywriting, blogging and much more.

Continue Reading
Advertisement
4 Comments

4 Comments

  1. hugorealtor

    August 14, 2012 at 6:37 pm

    @CRMLSNews You can’t automate having a personality people gravitate to. That’s where I’m unique.

  2. itweetlive

    August 15, 2012 at 9:12 am

    @Market_Leader It’s definitely not enough just being online anymore. Brands & agencies need to be doing more direct engagement. https://bi

  3. itweetlive

    August 15, 2012 at 9:15 am

    @CRMLSNews It’s definitely not enough just being online anymore. Companies need to be doing more direct engagement https://t.co/GG71tt61

  4. MatthewC

    August 15, 2012 at 10:04 am

    And don’t forget the importance of a real estate CRM in generating more referrals and repeat business! 🙂

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

How ecommerce brands can increase sales, even on tiny purchases

(MARKETING) These tips and tricks are prime ways to boost the dollar amount spent at checkout and close more deals — even on the tiny purchases!

Published

on

online sales

There are many marketing techniques aimed at acquiring new customers. Makes sense, right? More customers, more money. But how do you increase sales with your existing customer base? The Average Order Value (AOV) = Total Revenue/# of Transactions. This number is important because it indicates how much each customer is buying. Here are some ways to increase your AOV:

First, it’s crucial to appeal to human nature. People like things for free. So, by setting a minimum to receive free delivery, buyers are more likely to continue browsing and eventually buying, in order to avoid the shipping fee. While we all know that spending $50 when I only meant to spend $37 isn’t ideal, but I’d rather pay $50 for two products, than $43 for one and shipping. It feels like a better value.

Over half of customers will discontinue their transaction when they found out there are additional costs. MORE THAN HALF. Don’t surprise people the wrong way — we don’t like it.

Second, have you ever been to Costco? Ever left Costco with exactly the amount of food you needed? No, of course, you haven’t. The concept of buying in bulk appeals to our sense of value. Oranges are $1.09 per pound but buy a 10 lb. bag and get it for $8.50. Next thing you know, you’re feeding your child’s soccer team as well as the opponents. Offering a discount on package deals and large quantities at least gets your customers thinking about purchasing more.

We all rationalize the need for a good deal. My roommate used to buy two 12-packs of the giant muffins because “They were on sale.” A discount on a package might entice someone who was looking for a little more variety but was hesitant at first.

Next, recommending products is a great way for customers to lay eyes on new things. Not everyone is a browser — some people go straight to a specific section. By using information from previous purchases and browsing history, showing related, best-selling, or recommended products is an awesome way to generate more clicks and potentially increase sales.

Finally, help us lazy people by including a gift-wrapping option at checkout so that people buying remotely for others out of town can send things directly. In order to wrap, they would have to send to themselves, wrap, then send again or deliver to the receiver. The former sounds like it’s worth $6.99 to me!

In conclusion, there are always ways to boost sales with your existing, loyal, customers. If buyers are only purchasing one thing at a time, reflect on why this is. Perhaps a few sweeteners or additional opportunities could lead to long-term growth. Remember human nature and happy selling!

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Continue Reading

Business Marketing

A more environmentally sensitive Pantone color of the year

(MARKETING) Why is Pantone’s coral color causing a ruckus? Marketing is just marketing, right? Maybe not…

Published

on

pantone unofficial color of 2020

Every year Pantone declares the Color of the Year and for 2019, the institute declared Living Coral to be the “it” shade calling it “an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge.” And it totally is. Imagine bright red orange swimming in a sea of crystal blue water.

Pantone’s Executive Director, Leatrice Eiseman even goes so far as saying it that Living Coral was what “consumers craved” and that it incites “human interaction and social connection” which might be a stretch. It is just a color after all.

However, some found this messaging to be anything but convivial and well, off-color.

Jack Railton-Woodcock and Huei Yin Wong, partners at Jack and Huei, a Melbourne-based design agency, took umbrage with this decision and for good reason.

Their native Australia has front-row seats to the dying of the Great Barrier Reef and for them, coral is anything but lively. If anything, it’s on life support.

To call attention to the tone-deaf decision, the duo preemptively christened Bleached Coral as the Color of the Year 2020.

Touche.

The duo furthered their burn, saying, “It’s the responsibility of all of us, creative or otherwise, to find creative solutions to big problems, and right now there aren’t many problems facing humanity that are bigger than climate change.”

Oof, way to pull back the curtain, guys.

As much of a buzzkill as this pair might be, they’re not wrong, and they bring up the larger question of social responsibility in marketing.

But it’s just marketing, right?

Wrong. The very root of marketing is aspirational. We see ads for luxury cars, we imagine ourselves behind the wheel and believe that maybe we can get there. We see beauty products that promise flawless ageless skin and maybe we decide to take better care of our skin. We see Living Coral and we’re blinded to the reality that the coral just might be a thing of the past.

Yes, Pantone’s Color of the Year is one of those fun end-of-year things we in marketing get excited about, but when you’re living in a world where climate change is our reality and we see it in unnatural weather patterns and the dying off of one of our greatest natural treasures, it’s time to take pause. We can do better.

These days it’s hard to please everybody. Try as we might to make everything for everyone, if we’re going to attempt to talk about a unifying the human race through color, we sure as hell shouldn’t choose a color that reminds us all that our environment is in rough shape and it’s largely humanity’s fault. Bleached Coral isn’t the color we need, but right now, it’s the color we deserve.

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Continue Reading

Business Marketing

Genius: How a Yoga studio is using AI to help the masses

(MARKETING) Here’s an interesting case study in how yoga, a 5,000+ year industry is using modern technology.

Published

on

yoga

Yoga is everywhere. From small town strip mall studios and big city meccas with guidance from YouTube gurus to Instagram-able practice with goats. If monitoring your breaths and balancing your body is your thing, it’s not out of reach.

However, despite its ubiquity, getting into yoga can be intimidating.

Sure, you’ve picked up a mat at Target, you’ve purchased all the Lululemon pants and Outdoor Voices bras, but actually getting on the mat and moving your body can be overwhelming if you’ve never practiced before.

Well, Would-Be-Yogis, push those fears and worries out of your mind, take three deep breaths and get on the mat, because you’re about to start posing at your pace.

Introducing the YogaBot from Austin’s own Yoga Yoga. It’s a fascinating case study in how a 5,000+ year old industry is using modern technology.

Over the past 20 years, Yoga Yoga has guided thousands of yoga students from their first class all the way through advanced teacher training and now, to help improve students choose the right path for themselves, they’ve created Design Your Yoga.

With the intention of helping new and advanced students achieve their yoga goals, Design Your Yoga is an automated experience that begins on their landing page.

Once you arrive, the bot asks you if you’d like to “Design Your Yoga.” After an initial greeting, the bot begins by getting to know your skill level.

Asking a very straightforward, “Have you done yoga before?” you are then offered nine responses ranging from “Never” to “I am a yoga therapist.”

Once you answer, you are asked further questions regarding what you’d like to achieve from your practice, what styles you’re familiar with, and when and where you’d like to practice among a few others. At the end, the bot will ask for your email address to send you a customized yoga plan. Easy peasy.

Their algorithm has thousands of possible combinations promising to make each yogi’s practice results unique to them.

“For years we’ve been working on ways to better personalize our services to the needs of each individual student. Design Your Yoga is our solution to delivering an exceptional user experience with a plan a student can follow and stick with,” said Yoga Yoga CEO Rich Goldstein.

Landing page bots are nothing new, and more often than not, they’re annoying as hell. However, this one actually seems helpful, which is refreshing.

From a marketing standpoint, Yoga Yoga CMO Marc Lefton said, “As marketers in a city as creative and entrepreneurial as Austin, we wanted to make sure we use every tool we can to bring yoga students the information they need as fast as possible.”

He’s not wrong. It worked. After trying it out for ourselves, we can’t help but be a little more ready to get on the mat. First, we’re going to need to put down the tacos.

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list and get interesting stuff and updates to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!