You don’t have to be a genius to understand the simplicity of logic presented by Russell Shaw’s post about Realtor.com
Before I get going, let me just say that the graphic accompanying his post is not only functional, it sums up the situation quite beautifully.
I was a fan of Realtor.com about eight years ago. Since then, things have changed for the better everywhere but on Realtor.com. Realtor.com is a fine example of the mindset behind many Internet real estate websites. It goes something like this:
Lets get the real estate agents of the world to supplies us with their listings for free and then we will charge them to generate leads from their listings for them!
Now, there’s a business plan made in heaven.
I’m not the biggest fan of the NAR or Realtor.com and though I am no genius, I do consider myself open-minded. I’ve even changed my mind, position, or perspective more than once in my life.
I’d love to hear what others think on Realtor.com and the NAR. Does it work for you? Give me the numbers, please.