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LA Chargers go through 3 logos in 24 hours #oops

(MARKETING NEWS) The LA Chargers apparently did not have critical friends look at their new ideas for a logo before they released it, or, if they did, their friends did them no favors.

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la chargers

Maybe sleep on it

It’s important to have critical friends in the workplace, those trusted individuals that you can float an idea to professionally and believe that they will give you honest and unsparing feedback about your ideas. Especially if you’re working on a very public idea, such as branding for your company, you’d want to have someone critique the designs privately, before unleashing them to the world, to give you time to adjust or start from scratch, if need be.

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The unveiled logo

The San Diego Chargers, a NFL team that decided to leave their San Diego home after 56 years due to ongoing stadium disputes, have decided to move to Los Angeles in time for the 2017-2018 season. Announcing the move last week via a letter to fans on its website, the team shortly thereafter released their new logo via Twitter. They apparently did not have critical friends look at their new ideas for a logo before they released it, or, if they did, their friends did them no favors.

Here’s their new idea for a logo!

LA Chargers

Reaction was swift and unmerciful, with not only the general public, but also professional sports teams weighing in on what was, at first glance, a derivative of two other logos already in existence.

The Frankenlogo

The left column is the current—and longstanding— logo of the Los Angeles Dodgers, and the lightning bolt in the middle column is the logo of the National Hockey League’s Tampa Bay Lightning. The final column is the result of what appears to be a quick amalgamation between the two for the Chargers.

LA Chargers

Back to the drawing board

After being mocked incessantly, the Chargers PR team attempted to stave off the inevitable comparisons by changing their color scheme to the light blue and yellow that they’d employed over the years, only hours after they had released their first draft.

LA Chargers

But even this less-than-bold stroke did not stop the waves of criticism and mocking that came their way, with other professional sports teams and colleges joining in the derision. Franchises as diverse as the Dallas Stars and the Sacramento Kings poked fun at the seeming lack of originality, with Dallas-based Southern Methodist University joining in, too.

Fan service

The Chargers responded in an unusual fashion. Rather than taking to the Twitterverse to defend their choices, or just letting silence speak for itself, they took the bold step of releasing their third logo of the day in an apparent attempt to shut off the criticism.

LA Chargers

Yes, that’s more inspiring, isn’t it? At least the joke has moved from how bad their attempts at logo design were to the fact that they responded to criticism by flinging anything they could off the drawing board in an attempt to stop the criticisms. Recap: One unpopular decision to move the franchise and three logo releases in the same day, one after the other in response to appropriate criticism in the face of uninspired design.

What have we learned, class?

The takeaway for us all is that we need to embrace the role of the internal critic in our decision making. Many times, corporate decisions are expected to be made and implemented without a healthy dose of internal discussion and reality checks.

By making certain that everyone has the authority to make suggestions that will be taken seriously, you’ve gone a long way towards strengthening and freeing the culture of your company. While mistakes and missteps will still happen—even the best companies can still have really bad ideas from time to time—the more an idea is fleshed out and sees the light with input from diverse voices, the less likelihood there is that they will.

#Frankenlogo

Roger is a Staff Writer at The American Genius and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

Business Marketing

10 podcasts that every business owner should hear

(MARKETING) If you’re a business and want to learn something, give one of (or all of) these ten podcasts a listen.

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headphones listen podcasts

So many choices, so little time

As podcasts grow more and more popular, it has become increasingly difficult to sort through the sea of excellent options out there.

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From interviews with business leaders to industry specific advice from experts, podcasts are an incredible free and convenient way to get a small dose of inspiration and knowledge.

Business podcasts for your listening enojoyment

This short list offers just a taste of the myriad of business podcasts available. Whether you’re an aspiring entrepreneur looking for some tips on breaking into a new industry or a seasoned vet hoping to get some new inspiration, we hope you’ll find something here worth listening to.

How I Built This, hosted by Guy Raz.

Podcast fans will recognize Guy Raz’s name (and voice) from TED Radio Hour. While that show can be a great source of inspiration for businesses, one of the most consistently inspiring shows is his new project that shares stories and insight from some of the biggest business leaders in the world. In just four months, Guy has talked to everyone from Richard Branson and Mark Cuban to L.A. Reid and Suroosh Alvi. While there are plenty of excellent interview-driven shows with entrepreneurs, if you want to hear about the world’s best known companies, this is your best bet.

The Art of Charm, hosted by Jordan and AJ Harbinger.

The Art of Charm is a business podcast by definition, but the advice it provides will definitely help you in other parts of your day-to-day life as well. With over three million listens a month, the incredibly populat show provides advice, strategies and insight into how to network effectively and advance your career and personal life.

StartUp, hosted by Alex Blumberg and Lisa Chow.

If you’re an entrepreneur, there is no excuse not to be listening to StartUp, the award-winning business podcast from Gimlet Media. The show’s talented hosts come from incredible radio shows like Planet Money and This American Life and bring a top-notch level of storytelling to the show, which provides behind the scenes looks at what it is actually like to start a company. Now on the fourth season, StartUp is one of those business podcasts that even people not interested in business will get a kick out of.

The Whole Whale Podcast, hosted by George Weiner.

One of the best things about podcasts is the wide variety of niche shows available that go in-depth into fascinating topics. One of those shows is the Whole Whale Podcast, which shares stories about data and technology in the non-profit sector. You’ll get detailed analysis, expert knowledge and can hear from a long list of social impact leaders from Greenpeace, Change.org, Kiva, Teach For America and more.

Social Pros Podcast, hosted by Jay Baer and Adam Brown.

Navigating the surplus of social media guides online can be a nightmare, so look no further thna Social Pros. Recent episodes talk about reaching college students on social media, the rise of messaging apps, and making better video content for Facebook. Plus, there are great case-studies with companies doing social right, like Kellogg’s, Coca Cola and Lenscrafters.

Entrepreneur on Fire, hosted by John Lee Dumas.

One of the original entrepreneurship shows, Entrepreneur on Fire has logged over 1,500 episodes with successful business leaders sharing tips, lessons and advice learned from their worst entrepreneurial moments. Sometimes humorous, sometimes heartbreaking, always inspiring, this show is sure to have at least one interview with someone you can learn from.

The $100 MBA, hosted by Omar Zenhom.

Think of The $100 MBA as a full-fledged business program in snack-sized portions. The daily ten minute business lessons are based on real world applications and cover everything from marketing to techology and more. Cue this show up on your commute to or from work and watch your knowledge grow.

This Week in Startups, hosted by Jason Calacanis.

This is your audio version of TechCrunch, Gizmodo or dare we say The American Genius. Each week, a guest entrepreneur joins the show to talk about what is happening in tech right now. You’ll get news about companies with buzz, updates on big tech news and even some insider gossip.

The Side Hustle Show, hosted by Nick Loper.

This is the show if you want answers for the big question so many entrepreneurs face. How do I turn my part-time hustle into a real job? Featuring topics such as passive income ideas, niche sites, and self-publishing, host Nick Loper is upfront and honest about the tough world of side hustles. The show features actionable tips and an engaging energy, and may just be that final push you need to grow your gig.

Back To Work, hosted by Merlin Mann and Dan Benjamin.
Focused on the basics that you don’t think about, Back To Work looks deep into our working lives by analyzing things like workflow, email habits and personal motivation. Somewhere between self-help and business advice, Back To Work takes on a new topic relating to productivity each week.

#LearnSomething

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Business Marketing

A personalized daily digital marketing checklist

(MARKETING NEWS) For all businesses, it is not only essential to develop an digital marketing strategy, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit. This app can help.

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clearpath digital marketing

There is no doubt that starting your own business can be overwhelming. Along with promoting your business at events, meetings and in person, digital marketing strategies play a key role in the success of a company. For all businesses, it is not only essential to develop an online presence, but also necessary to utilize it in order to gain customers, and ultimately make a larger profit.

Simply creating a website and Facebook page for your business is not enough. However, software tools can help simplify digital marketing. ClearPath is a tool that organizes and creates tasks to optimize your online marketing. By creating to-do lists for you based on your online marketing strategy, you can focus on the areas of marketing that improve your business, all the while receiving useful tips and advice.

Using ClearPath is pretty straightforward and only requires one prerequisite. Before beginning, you must have a website.

If you are already lost, don’t panic. ClearPath can help you develop an online presence. Once your website is linked up, you get to choose the marketing channels that you would like to focus on. These include Search Engine Optimization (SEO), email, social, content, analytics, local, pay-per-click (PPC) and Conversion Rate Optimization (CRO). Again, if you are lost, ClearPath is there to help you strategize.

After ClearPath analyzes your site, they start sending you customized tasks based they believe can improve your online marketing.

As you finish each task, you can simply check it off and it will disappear. New tasks will appear each day, and some may even repeat as they need to be updated.

Whether you are well-versed in digital marketing or not, staying updated with the newest ways to optimize your business online is a constant struggle. Tools like ClearPath give people a place to start. Although I don’t think it can supplement an active and experienced digital marketer, it is a tool that can help small businesses that cannot afford to add to their team yet. At the end of the day, it aims to save you time. And since time is money, your business will hopefully be more profitable.

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Business Marketing

How right and left brain thinkers market differently

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There is a long held belief supported by neurological data that personality traits and how a person analyzes information depends highly on whether they are right- or left-brained thinkers. The right brain is creative and the left side is logical and people are typically wired to lean more strongly toward one or the other. Using data from the Daily Telegraph and Razorfish, Marketo created an infographic dissecting how marketing campaigns differ depending on the marketer.

“In marketing, there is a similar divide between emotion-based, artistic marketing and value-based, practical marketing. The marketers who design these ads can be considered lef-or right-brain thinkers,” Marketo notes.

If you are a marketer, the type of thinker you are guides the campaigns you design, or as a business owner, the following will help you to understand where your marketers are coming from. Which type of marketing are you more in line with – left brain inspired marketing or right brain inspired marketing?

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