Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Meta may be required to get user consent before serving ads

Consent is #1, but the US, advertising and targeted marketing based on behavior is never included – finally, for Meta in the EU – it is!

Person using Facebook messenger and community chats (now Meta)

I’ve never been one of those ‘Europe does everything right unlike here‘ type of gals. Some countries in the EU still have ‘freed’ colonies paying them a lion’s share of their GDPs for the privilege of no longer being enslaved, minarets, hijabs, kippahs, burkinis, and more have been repeatedly outlawed in displays of religious hatred and xenophobia, and they all drive on the wrong side of the road. But when it comes to standing up to the corporate man like Meta, countries in the continental Union get extraordinary things done.

They slapped tech companies’ phone-bricking hands with right-to-repair laws. They stand up for workers’ rights to adequate notice and solid reasoning for layoffs. Every EU country’s parental leave and amount of vacation days slap the anti-employee American Way around like an orca with a baby seal. Their regulations on ingredients and labeling make the ‘Whoever’s not dying needs to keep buying’ methodology here stateside look like a sick, sad joke.

And their new rules surrounding the right not to be corporate-stalked online seem to be poised to show us up yet again.

Ashley Belanger over at Ars Technica relaid that the European Data Protection Board may be cutting the Meta approach of shady, voyeuristic advertising operations off at the knees by insisting customers choose an obvious opt-in to be monitored for quality advertising purposes.

Advertisement. Scroll to continue reading.

While there hasn’t been an announcement as of the time of writing, given a track record of consumer-considerate excellence, the ruling coming down wouldn’t be a surprise to me. Not to romanticize the whole ‘Divine right of kings’ some of our across-the-Atlantic friends used to/still currently embrace, but maybe there’s something about having had representation handpicked by an otherworldly power that makes them less susceptible to being puppeted by whiny billionaires.

Or maybe they had a gander at a younger, hotter, dumber country’s failings and decided ‘Whatever we do, not that.’

Whether defeat might be snatched from the jaws of predictable victory for the common folk of Europe remains to be seen. Meanwhile, why the* expletive omitted* aren’t we seeing more headlines like this here?

What’s a red-blooded, jealous-as-hell American to do beyond the usual ballots and bot-generated inbox flooding? I can’t say I know for sure…but if I start seeing more ads for body armor and cyanide tooth capsules, I’ll know why.

Advertisement. Scroll to continue reading.

You can't spell "Together" without TGOT: That Goth Over There. Staff Writer, April Bingham, is that goth; and she's all about building bridges— both metaphorically between artistry and entrepreneurship, and literally with tools she probably shouldn't be allowed to learn how to use.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Social Media

Meta seeks to calm fears after confirming they've awarded a hacker for discovering a bug that allowed anyone to bypass 2FA on Facebook.

Business Marketing

Google and Meta have dominated the US's ad revenue since 2014, but in 2022, that started to fade. Will it continue?

Social Media

BeReal, the candid app, has soared in popularity since launch, despite some declining data in open rates - but Instagram sees their threat.

Social Media

The neutral Oversight Board gives Facebook a laundry list of suggested changes to their VIP accounts 'cross check' system.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.