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Business Marketing

Outsmart: Social media insights (with snazzy PDFs to show your boss)

(BUSINESS MARKETING) Outsmart is a new tool for analyzing and optimizing your digital marketing efforts.

Outsmarting your competitors

Outsmart studies your campaigns across eight different digital marketing channels, including Facebook, Twitter, Instagram, Google Plus, and LinkedIn.

The platform measures your social media success by measuring conversation, amplification, and applause rates. That way you can tell who is talking about you, and who is spreading the word.

Outsmart helps you get to know your audience, as well as your top influencers so you can understand what makes them engage with content.

Optimizing your targeted marketing

Use Outsmart to optimize your targeted marketing by matching tailored content with the appropriate audience. What’s more, Outsmart can help you figure out the best channels, days, and times to make posts. Every week, Outsmart will also suggest SEO optimized keywords for future campaigns.

If you’re a regular American Genius reader, you’ve probably already heard of dozens of apps and sites designed to help you boost your company’s digital marketing strategy. So what sets Outsmart apart from the pack?

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Throw in a dash of snazzy PDFs

Well, for starters, Outsmart can make snazzy, attractive, and readable PDF or Excel files so that you can show your boss, or your investors, exactly how well your digital marketing campaigns are doing.

You can create custom reports at any time with just a few clicks, or automate Outsmart to deliver daily, weekly, or monthly reports directly to your email inbox or to your mobile device. Reports include actionable insights that you can use to improve your marketing game.

Maximize your marketing

As its name implies, Outsmart wants you to do more than maximize your marketing – it wants you to best your competitors too. As far as I know, Outsmart is the only platform of its kind that lets you directly compare your businesses’ digital marketing strategy with those of your rivals. You can use the platform to take a sneaky peek at what is working for competing companies, so that you can learn from their successes or mistakes.

Like a helpful little spy, Outsmart gives you a daily report of your competitors’ goings-on on social media, as well as analysis of their metrics, so you can see exactly what’s working for them and try to stay one step ahead.

Outsmart is currently available in Beta.

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Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

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