The golden ratio
There is a phenomenon in the Twittersphere regarding follower count. While this is something that does not apply to everyone, many Twitter users are cautious of their following-to-followers ratio.
The follower count dilemma
I have noticed this trend among millennials especially, where a user wants their followers number to be higher than their following number. With this attention to a seemingly minute detail, users are picky about who they follow.
As a result, some users may refrain from following brands and companies, as they typically do not follow back. This can make it difficult for companies to engage with users. But now, like almost anything else, there is a technology for that.
Sixty-nine percent of consumers are more likely to buy from a business they follow on Twitter.
A startup by the name of Qruuz has developed a way of making the engagement between buyer-and-seller a bit easier.
How Qruuz can help
Qruuz knows that finding and engaging customers can be difficult and time consuming. According to their website, they “make it easy for you to find and engage your target customers or users on Twitter, while also saving you time and tracking how successful your efforts are so you can focus your efforts on the initiatives that are working and axe the less successful initiatives.”
The technology works in six steps: searching for target customers, identifying target customers, allowing control for interactions, conducting work for users, real-time analytics, and relationship management.
The six-step solution
First, by giving Qruuz some basic search and keyword information, they are able to scroll through Twitter looking for users who fit that criteria, and are likely to follow back. With this, it is also possible to engage with competitors’ followers and followers’ friends.
Second, Qruuz doles out appropriate search terms by providing you with the words you tweet most frequently. In addition, they also provide you with the most frequently tweeted words of your targets and followers.
Third, you have the option of liking, retweeting, or ignoring the tweets returned by the keyword search.
This is a short process that makes sure you are only liking or retweeting information that has to do with your brand.
Fourth, by liking or retweeting a tweet, a customized workflow is triggered that is created to engage your target customer.
Fifth, real-time analytics examines the performance of your searches and provides immediate feedback. Numbers are generated showing the number of interactions that each search has made and the number of new followers gained.
Lastly, you are able to easily manage relationships by seeing who is not following you back and cleaning up your following list.
While Twitter can sometimes be a numbers game, utilizing analytics given by something like Qruuz can help you capture the lightning of your perfect follower.