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Real estate photography spotlight- Craig McCasland

In our quest to highlight talented real estate photographers, we’ve looked at Seattle and Virginia and today at Texas. Believe it or not, it is very difficult to find quality photography for real estate- even online galleries that real estate photographers feature their best work look horrendous. Frequently, we see crooked photos, poor contrast and balance, offensive composition and just plain lack of talent, so when we come across quality photography, we share it with you.

Now, we know that many agents take their own photos and that’s okay, but many don’t have time or acknowledge that they’re not photography experts so they spend the money making sure their listings are marketed properly. Although I’ll reiterate that I believe brokers should supply professional photography for all listings as part of their services, today, let’s focus on a talented Texas architectural photographer, Craig McCasland.

What we enjoy about Craig’s work is that the lighting is really well done, his digital editing is spot on and he makes even kitchy, boring homes look appealing. Click here for a demo of some of my favorite photos he’s done and check out a sampling of others below:

AG is not affiliated with any companies or individuals mentioned above.

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

41 Comments

41 Comments

  1. MH for Movoto.com

    December 1, 2010 at 8:59 pm

    these are really gorgeous pics. a good photographer can make all the difference in the offer price, sometimes….. thanks for featuring these!

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