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Jack Cassedy
January 29, 2013 at 2:56 pm
Absolutely go local, the more geographically specific you can make your pages, the better. Go after the long tail key phrases first (build pages specifically for condo complexes, neighborhoods, parks, buildings, landmarks, restaurants, etc – anything someone in the area might be searching for), build links to these pages – if you are the only one with a page devoted entirely to one subdivision, chances are high that the local news site/chamber of commerce/visitors bureau will link to you when they explain what the area is like or mention the neighborhood or complex, then your main pages will begin to rise in search due to the relevant links to the rest of your site (that you got from creating the super local long tail pages). Also, get more links from good sites, period.
Jack Cassedy
January 29, 2013 at 2:58 pm
….and make the pages look good & match what is on the page to what the searcher is actually looking for (usually info, photos, association dues, units available in that area), use lots of photos, a video, and make sure that everything is optimized correctly.
Drew Meyers
January 30, 2013 at 7:22 am
Local search can be won, but it’s not easy and requires a fair amount of either time or money (or both).