Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Top 5 items most likely to be shoplifted this holiday season

(MARKETING NEWS) With the holiday season rapidly approaching, it’s also shoplift season. If you have a retail store, or are just curious, you’ll want to take a look at this list.

shoplift shoplifting holidays

Shrink happens

While shoplifting certainly isn’t a new phenomenon, it is a costly one. Shoplifters have been targeting retailers and other businesses since the first business opened.

bar
Shoplifting has a tendency to increase around the holiday season for several different reasons: increased traffic to the store means more cover for shoplifting and better goods to choose from, rationalizing the shoplifting by saying “if I don’t do this, the kids won’t have Christmas,” and just a general increase in the need to snatch up the more costly holiday goods without paying for them.

Where does shrink come from?

According to a study by Checkpoint, approximately 37 percent of a store’s annual shrink loss happens during the holiday season.

The shrink is the amount of money companies should receive from sales, minus what do not receive from things like theft (be it from shoplifters or employees), fraud, and damages. 37 percent is a pretty high number for retailers to try to recover from and if you own a retail business there are five items that shoplifters tend to target during the holiday season; so you may want to keep an extra close eye on these items to minimize your losses.

Keep your eyes peeled

The five items that shoplifters most often covet during the holiday season are:

Advertisement. Scroll to continue reading.

1. Apparel: high end items such as designer and leather outerwear, hats, dresses, and gloves

2. Children’s toys

3. Electronics: tablets, cell phones, TVs, games, game consoles, and the like

4. Electronic accessories: cell phone cases, cords, docks, and battery packs

5. Luxury food*: holiday-themed items like chocolate, steak, and alcohol all made the list

Advertisement. Scroll to continue reading.

*While this wasn’t listed on the U.S list, it was on nearly every list for the other 13 markets in the study.

Varies by region

The most interesting thing about this study is how differently each geographic area is in terms of which items are most likely to be stolen. In nearly all areas, some type of food or beverage item is listed. In some areas, there are only one or two items listed, others more than five. In many markets children’s toys are listed, in others there’s nothing but adult items.

What do you think about this study? Do you find these items to be more likely to be stolen around the holiday season, or is shoplifting prevalent regardless of the time of year?

#Shoplifting

Advertisement. Scroll to continue reading.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

1 Comment

1 Comment

  1. Pingback: Spotting dangerous imposter retail apps popping up in time for the holidays - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

Men are hard enough to buy gifts for, but the male audience can also be hard to target in marketing. Here's our best tips...

Business Marketing

With such a large, engaged user base, Reddit has a highly-sought-after advertising platform. With new updates, their Ad Manager is enticing.

Business Marketing

Analytics are a goldmine for marketers trying to better understand their audience. Here's a how-to guide on TikTok analytics.

Business Marketing

The cannabis market is growing across the US, but Texas especially has a need for skilled employees to enter the field. Here is how!

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.