Connect with us

Tech News

Spotting dangerous imposter retail apps popping up in time for the holidays

(BUSINESS NEWS) ‘Tis the season for scamming. It looks like there are already apps popping up that trick even the tech savvy. Let’s discuss how to spot ’em.

Published

on

sensors etiquette influencers

Risky business

Ah, the holidays! With hopes for a festive holiday season just around the corner, everyone wants to make it easier for you to shop for amazing gifts for those special people in your life. Including, it seems, scammers, who want to trick you into downloading fake apps from very real brands.

Over the past month, there has been a significant increase in the number of counterfeit apps in the Apple App Store that appear to be authentic, from stores ranging from luxury brands such as Christian Dior and Jimmy Choo all the way to discount stops such as Dollar Tree. These, however, do not go to the official apps of the retailer, but instead link to apps that range from the annoying to the malicious.

In some, the user is asked to provide Facebook login information or credit card data, exposing them to financial and personal security risks, as well as malware that could turn their iPhone into an information sieve, providing access to all of one’s virtual life to a bot.

bar

Who is to blame?

So, who’s behind the latest attempt to defraud you?

The New York Times names the chief culprits to be a company called Cloaker. Cloaker, based in China, provides the technology that undergirds thousands of apps found in the Apple App Store, but does not look into the veracity of what the clients are asking them to create.

Speaking to The New York Times, Jack Lin, the ostensible founder of Cloaker, commented that, “We hope that our clients are all official sellers. If they are using these brands, we need some kind of authorization, then we will provide services.” Although Mr. Lin’s words may sound soothing, take into consideration that Cloaker’s website purports many far-fetched claims, such as the branch office that they maintain they keep in the middle of Facebook’s headquarters in Menlo Park, Calif.

What is Apple doing?

“[W]e take…security very seriously,” said an Apple spokesman, Tom Neumayr, speaking to The New York Times. “We’ve set up ways for customers and developers to flag fraudulent or suspicious apps, which we promptly investigate to ensure the App Store is safe and secure. We’ve removed these offending apps and will continue to be vigilant about looking for apps that might put our users at risk.”

Apple’s vigilance aside, the App Store is besieged daily by an influx of new fake apps. When an app is submitted for review by Apple, it’s important to note that the problem is one of scale.

With literally thousands of apps submitted to iTunes on a daily basis, Apple has made the choice to scan for software that may be compromised of malicious code, rather than looking at apps individually to see if they are connected to the brands that they purport to be.

Once the app has passed the initial phase of Apple’s scrutiny on its submission to the App Store, developers have been known to then alter the content inside the app, or simply overwhelm the App Store by changing their bona fides and resubmitting similar apps to those detected as fakes. Some of the developers have been known to utilize Apple’s systems against it, using the paid search ad feature to place their fake app higher in the results screen than the actual item itself.

Protect yourself

So, how do you protect yourself?

Spelling counts: You’d think that a company would take the time to spell its name brand correctly, and you’d be right. Many of these counterfeit apps have names that don’t reflect an accurate spelling or otherwise appear slightly wonky as compared to the official branding. There are other signs of problems beyond the names, too. The menus and support services may not be in standard English, or even in approximately professional English grammar and spelling, which one can reasonably expect of an authentic brand app.

They existed out of thin air: While everyone has to start somewhere, you should expect authentic apps to have reviews that have the air of authenticity to them. Many of these fakes have either no review history or one that is very similar to a cut- and-paste approach to a 5-star rating and the same comments on review after review. Also, many of these counterfeits do not have a history of prior versions or updates.

First isn’t always best: As we discussed, with many counterfeiters using the Apple paid search feature to boost themselves to the top of the ratings, being at the top isn’t a sure sign of authenticity.

Ultimately, although Apple means well and is quick to respond to complaints, it is up to you as the consumer and the brand itself to police the App Store and to report signs of fraudulent behavior. While the holidays ought to be the season for being jolly for everyone, make sure that it’s only those who didn’t make the naughty list who get to enjoy them.

#ScammyScam

Roger is a Staff Writer at The American Genius and holds two Master's degrees, one in Education Leadership and another in Leadership Studies. In his spare time away from researching leadership retention and communication styles, he loves to watch baseball, especially the Red Sox!

Tech News

Having your license plate data stolen is worse than you think

(TECH NEWS) California’s license plate camera system not only records everyone, but has some glaring security issues that could expose sensitive data.

Published

on

license plate camera

Turns out, California’s been recording millions of license plate information. What’s the deal?

Another day, another privacy violation. That’s sure what it seems like in our increasingly connected world – from our speakers spying on us, to our phones recording our every move – but that shouldn’t stop us from interrogating what is happening and whether or not it should continue.

For instance, should the government be allowed to store images of license plates for no apparent reason? Because that’s exactly what’s happening in California.

Okay, it’s probably happening in plenty of other states too, but California’s recent audit revealed the extent of their privacy violations. In fact, 99.9% of all license plate images stored had no connection to cases from law enforcement. This is bad enough, but the audit also revealed that this information was shared with all sorts of agencies for no justifiable reason.

And it should come as no surprise, but California’s audit also revealed that none of these agencies are up to snuff when it comes to the state’s 2016 privacy policy. In fact, few of the agencies audited even had reliable protections on their cloud based storage system, which leaves them vulnerable to outside attacks. This would be bad enough if they’d only stored information collected for legal purposes, but the storage of plenty of innocent civilian’s records makes it much worse.

Don’t get me wrong, California isn’t the only state to have troubling policies when it comes to ALPRs (automatic license plate readers). In fact, it’s been revealed that many of these cameras are connected to the internet – and make it terribly obvious to boot. That means if you live in an area with a heavy concentration of ALPRs, any stranger might easily be able to learn about you: your preferred route to work, the times you’re typically out of the house, sometimes even where you live. In short? Not great.

There is some glimmer of hope, though. Last year, Virginia became one of the few states to more strictly regulate ALPRs. After being sued by the ACLU, a Virginia court ruled that a license plate can only be recorded and stored if said plate was part of an on-going investigation. They’re now one of 16 states to have some sort of regulation on LPRs.

In the meantime, if you’re in California – or one of the 34 other states without regulations – drive carefully. You never know who’s watching.

Continue Reading

Tech News

Futuristic air commuting via drone-like air taxis is around the corner

(TECH NEWS) German aviation company, Volocopter, and southeast Asia rideshare company, Grab, partner to take business to the skies in Singapore.

Published

on

air taxis taking flight

Move over, Jetsons! You too, Leela and Fry! You’re not the only ones living in the future. If Volocopter and Grab have their way, you’ll soon be able to hail an air taxi as painlessly as you hail a rideshare, at least if you live or travel in Singapore.

Nothing thrills me like being airborne, so I am excited to read this. The dreams of my childhood are unfolding before me. Electric air taxis transporting us across the urban landscape? Yes, please, and hurry up. Are you with me?

Imagine what a powerful–and fun–flex it will be to summon your own private electric multicopter and hop from rooftop to rooftop (AKA VoloPort to VoloPort), arriving at your destination in high style. Eyebrows will go up, and jaws will drop as you saunter into your appointment with a nonchalant air of confidence. In my mind, clients and investors will rush to sign contracts with you, and potential mates will move you up to the top of their short lists.

This is the reaction I imagine at first, when Volocopter and Grab launch their test commercial flights in 2022. If we are to believe the hype, this experience won’t always be such an exclusive one. The long-term goal (at least ten years) is to offer affordable and accessible rides for the general population, not merely the posh and pompous among us.

Drone-type electric Volocopter air taxis are single-passenger multicopters. Other companies are also dabbling in these vertical takeoff and landing (VTOL) aircraft as well, but the Volocopter 2X has beaten them to the punch with successful test flights in Germany, Dubai, and Las Vegas.

By many accounts, multicopters with several chopper blades are simpler to navigate and more stable than a traditional, single-blade helicopter. However, flying requires mucho power, which must be why Volocopter has set its sights on multiple, short flights vs. long-distance transportation. They currently are projecting a maximum distance of 17 miles and 30 minutes per ride.

Singapore-based Grab is already part of daily life in Southeast Asia, much as Lyft or Uber is in the U.S. and elsewhere. Singapore is one of the fast-growing financial hubs in Asia, one of the Four Asian Tigers. Wealth and commerce abound in this charming island nation/city. In general, Singaporeans are quick to embrace modern solutions that add value and convenience to their lives. As such, it’s a dream location to test the waters for using VTOLs as a means of transportation.

Therefore, it makes sense that German aviation startup, Volocopter, and popular southeast Asian rideshare company, Grab, would team up in Singapore to make this futuristic dream a reality. No word yet on the cost-per-ride of traveling via the uncrowded skies of Singapore, but one can assume it will start out fairly prohibitive. Testing these flights with commercial clients first ensures that the math checks out for now.

However, Volocopter foresees a time when their VTOLs can land in a park or parking lot as easily as at a sanctioned rooftop VoloPort. Bring on the glory days of your average commuter as they hop from home to work to the nightclub with the greatest of ease. I want to live in this reality.

By 2035, Volocopter and Grab predict building up the capacity to deliver up to 10,000 Grab air taxi rides per day in Singapore alone. The commute to work never looked faster, easier, or sexier. One day in our nearish future, we may shrug and see air taxis as a mundane part of daily life, a mere getting from point A to point B.

I expect it to stay exclusive and kind of a thrill a while longer. However, if you’re planning to travel in Singapore, and your company is an early adopter of the first commercial Volocopter air taxi flights, rest assured your glamorous sunnies and fanciest gear will not look out of place–yet.

Continue Reading

Tech News

You’ve seen the job listings, but what exactly *is* UX writing?

(TECH NEWS) We seeing UX writer titles pop up and while UX writing is not technically new, there are new availabilities popping up.

Published

on

UX writing

The work of a UX writer is something you come across everyday. Whether you’re hailing an Uber or browsing Spotify for that one Drake song, your overall user experience is affected by the words you read at each touchpoint.

A UX writer facilitates a smooth interaction between user and product at each of these touch points through carefully chosen words.

Some of the most common touchpoints UX writers work on are interface copy, emails and notifications. It doesn’t sound like the most thrilling stuff, but imagine using your favorite apps without all the thoughtful confirmation messages we take for granted. Take Eat24’s food delivery app, instead of a boring loading visual, users get a witty message like “smoking salmon” or “slurping noodles.”

Eat24’s app has UX writing that works because it’s engaging.

Xfinity’s mobile app provides a pleasant user experience by being intuitive. Shows that are available on your phone are clearly labeled under “Available Out of Home.” I’m bummed that Law & Order: SVU isn’t available, but thanks to thoughtful UX writing at least I knew that sad fact ahead of time.

Regardless of where you find a UX writer’s work, there are three traits an effective UX writer must have. Excellent communication skills is a must. The ability to empathize with the user is on almost every job post.

But from my own experience working with UX teams, I’d argue for the ability to advocate as the most important skill.

UX writers may have a very specialized mission, but they typically work within a greater UX design team. In larger companies some UX writers even work with a smaller team of fellow writers. Decisions aren’t made in isolation. You can be the wittiest writer, with a design decision based on obsessive user research, but if you can’t advocate for those decisions then what’s the point?

I mentioned several soft skills, but that doesn’t mean aspiring UX writers can’t benefit from developing a few specific tech skills. While the field doesn’t require a background in web development, UX writers often collaborate with engineering teams. Learning some basic web development principles such as responsive design can help writers create a better user experience across all devices. In a world of rapid prototyping, I’d also suggest learning a few prototyping apps. Several are free to try and super intuitive.

Now that the UX in front of writer no longer intimidates you, go check out ADJ, The American Genius’ Facebook Group for Austin digital job seekers and employers. User-centric design isn’t going anywhere and with everyone getting into the automation game, you can expect even more opportunities in UX writing.

Continue Reading
Advertisement

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!