Connect with us

Business Marketing

The ultimate checklist: build stronger relationships with clients

When you’ve put effort into building your professional sphere of influence, everything possible should be done to maintain that sphere and improve relationships with everyone within it. This checklist will jump start your doing just that.

Published

on


Are you keeping in touch with your sphere of influence (SOI) effectively? Many professionals overlook the details when it comes to maintaining relationships with current and past clients, rather focus on the allure of prospecting and winning over new consumers. To build stronger relationships with clients, check out the list below – it is a quick and easy checklist to ensure you’re taking the right steps to build strong relationships and stay “top of mind.”

  • Send out a monthly e-Newsletter that your clients will find interesting and informative
  • Make quarterly keep in touch calls
  • Send out monthly direct mail pieces to your best clients
  • Plan client appreciation events
  • Sponsor local sports teams, clubs, or organizations that your clients or their children participate in
  • Set up your clients on drip email nurture campaigns
  • Wish your clients a happy birthday when the time comes
  • Refer the services your clients offer (if applicable and if you trust that they do good work)
  • Volunteer to recommend clients the services of other reputable professionals in your industry (professionals who offer services that don’t conflict with yours, of course)
  • Conduct a seminar every quarter (for example, a REALTOR® may want to conduct seminars on home ownership)
  • Get to know your “A- List” clients on a personal level, showing a genuine interest in their family, job, and hobbies
  • Meet your “A-List” clients face-to-face on a regular basis for coffee, lunch, or a round of golf

We hope that this checklist has given you some useful ideas on ways to better keep in touch and build relationships with your clients. Remember, it costs five times more money to get a new client then to retain an existing one. Acquiring new clients is the hard part. Once the client is yours, make sure you implement the suggestions in the above checklist to keep them.

Matthew Collis is part of the Sales and Marketing Team at IXACT Contact Solutions Inc., a leading North American real estate CRM firm. In addition to overseeing many of IXACT Contact’s key sales and marketing programs, Matthew works with REALTORS® to help them achieve their real estate goals through effective contact management and relationship marketing. IXACT Contact is a web-based real estate contact management and marketing system that helps REALTORS® better manage and grow their business. The system includes powerful email marketing capabilities and a professionally designed and written monthly e-Newsletter.

Continue Reading
Advertisement
19 Comments

19 Comments

  1. Steve

    May 7, 2012 at 3:49 pm

    I definitely want to get into sponsoring local teams a bit more. I had been playing baseball for 14 years, now softball for an additional 5, so it’s definitely something that means more to me than just a name on the back of the jersey.

    Lots of memories out on that diamond. Lots.

    Also like that you mentioned to refer the services that the client themselves offer. That’s pretty underestimated, and almost builds a barter-type relationship. Good stuff.

Leave a Reply

Your email address will not be published. Required fields are marked *

Business Marketing

Web design and development trends that will dominate 2018

(BUSINESS NEWS) Check out these top trends for web design and development to revamp your site for 2018.

Published

on

google meet web design 2018

New year, new you, new web design for your glorious site. You’re no longer good to go if your website simply boasts functionality in a conventional design layout. It’s not enough to make something that just looks pretty anymore.

Ever-expanding tools make web design a constantly changing digital medium that can and should be regularly updated to remain relevant.

As always, visuals are the first thing that will draw someone into your site. Your homepage and landing pages need to grab users’ attention with striking visuals.

Font choice has always been important for good design, and that’s not changing in 2018. However, the rise of typography, typeface design, and custom fonts will continue to take center stage.

Except for Internet Explorer (crossing my fingers for its death), most browsers can support CSS-enabled custom typefaces. Contrasting sans serif with serif fonts for large lettered headings is newly popular, as well as color and variable fonts.

Bold, vibrant, and saturated color schemes are on the rise as well since advances in monitors mean designers are no longer stuck with web-safe color palettes.

Custom illustration is another growing trend, with product and marketing design prominently featuring tailored illustration to match brand tone.

Broken grid and asymmetry have become more popular too, shaking up more traditional layouts. Just make sure to keep the layout clean, or you risk offending your viewer’s delicate design sensibilities. And please, despite trends, avoid brutalist web design, please, it’s awful.

Speaking of design sensibilities, gradient is making a comeback. But like, in a cool way with subtle fading and complimentary color. Shout out to this fun original web throwback revival.

However, looks aren’t everything. If your site is not offering user-friendly, updated functionality, you’ll fall behind the curve.

Augmented Reality (AR) and Virtual Reality (VR) elements aren’t new tech, but their rise in popularity due to their rapid progress can’t be ignored. While these are more relevant to mobile apps, elements can be incorporated into site design as well.

Mobile-first design still dominates (duh) as mobile browsing continues to overtake desktop use, so make sure your site plays nice on-the-go too or risk alienating mobile users.

Using speech as search tool came into play as devices like Alexa and Google Home have people searching using full sentences instead of keywords. Optimizing your site’s content to allow search with speech can put you ahead of the game as the world of SEO evolves.

Artificial Intelligence (AI) is all the rage too, with more sites implementing smart chatbots to handle customer service and frequently asked questions. AI can also help with voice-based search using natural language processing technology.

?As animation and micro-interactions become more advanced, combining form and function for delightful surprises are another rising trend in 2018

Particle backgrounds solve performance issues with video backgrounds by utilizing Javascript to create movement without taking forever to load. The animations make movement a natural part of the background, enticing viewers with motion graphics that don’t affect loading time.

Integrated animation engages users too, using smaller animations and graphics for abstract or concrete concepts. Your site could feature graphics that animate during a load page, or appear when users hover over a link, scroll, or as the main focus of the page.

Micro-interactions can set your website apart from others using more complex visuals, skilled animation, and seamless data transfer. Implementing fun on/off toggles, load status indicators, and light animation when like buttons are pressed can delight users and keep them engaged with your site.

Try out some of these trending changes on your site for 2018 and watch the users roll in.

Continue Reading

Business Marketing

Facebook adjusts how much repeat video views matter

(MARKETING) For video creators and marketers alike, Facebook updates can mean a world of difference. What’s new now?

Published

on

mid-roll facebook video

For Facebook Video, intent and repeat viewership matter. Recently, Facebook updated video distribution methods to build more effective monetization tools and improve viewing experiences for users, namely regarding video distribution, ad breaks, and pre-roll.

Most video watching on Facebook takes place in the news feed, making this a great place to reach target audiences. It is the primary hub of activity, featuring status updates, photos, app activity, and video posts.

New ranking methods promote videos people seek out or want to return to, like serial episodes from creators regularly publishing content. Partners fostering communities by actively posting weekly or daily content get a boost as well.

If content publishers link a Show Page with their regular Page, they can distribute episodes directly to followers. This makes it easier to maintain and grow audiences, connecting users with relevant content.

However, although New Feed is a popular zone for creators and publishers, Facebook expects video engagement to eventually move to Watch, the platform for shows. In Watch’s Discover tab, shows people come back to will be prioritized for more convenient access.

After all, News Feed isn’t the easiest place to go for returning viewers since they have to sift through a constantly changing barrage of status updates. Watch offers a place more akin to YouTube, where episodes and content are contained in one place.

Creating a Facebook Group for the show adds another level of engagement, providing viewers a social viewing experience to connect with other fans.

Putting videos and content in an appealing, easily accessible area makes your viewers likelier to stick around. Grouping similar content will encourage binging, keeping your viewers in one place to engage with your content.

If content is difficult to find, or re-find when showing friends, it’s less likely to spread.

Revisions to Ad Breaks will hopefully drive up engagement as well. Previously, videos were eligible for Ad Breaks if they were at least 90 seconds, and the ad could show up as early as twenty seconds into the video.

Starting in January, videos must be at least three minutes long to have an Ad Break, and the break won’t come until at least one minute has passed.

Although Ad Breaks benefit content creators with a share of the revenue, disruptions to already short videos can drive users away. Delaying the break may improve viewer satisfaction, keeping people watching longer.

Creators now have an Ad Break insights tab to better understand video monetization performance, tracking impressions and clicks per minute.

Additionally, Pages with over fifty thousand followers can now have Live Ad Breaks. Smaller Pages and Profiles aren’t eligible since Facebook determined these publishers are less likely to comply with their monetization guidelines. Plus, their audiences are typically smaller, meaning it’s more difficult to gain significant revenue from Ad Breaks.

Facebook also plans on testing six second pre-roll ads, but only in places like Watch since viewers are already actively seeking out this content.

Combining metrics tracking insight and updated distribution tactics with intentionally crafted content may promote repeat viewership, leading to more success for publishers.

Continue Reading

Business Marketing

How Snapchat earns over $1M a day on just one lil’ feature

(SOCIAL MEDIA) Marketers are jumping on the bandwagon, giving Snapchat more and more money – but what little feature rakes in so much cash!?

Published

on

snapchat 3d filters

Although Snapchat is still struggling to net a profit, they make a million dollars a day with branded AR lenses. If Snapchat can remain crazy popular with its users, this may help the company get out of its revenue slump.

Snapchat’s shares dropped 22 percent since their March IPO, and their Q3 earnings saw a revenue loss of $0.14 per share with the slowest user growth ever. But there’s still growth, and Snap has never really been profit focused anyways.

CEO Evan Spiegel certainly isn’t worried, publicly at least. Spiegel’s product strategies have been mirrored by Facebook and Instagram, and a huge chunk of teens prefer Snapchat over these other social media giants.

Which is why Snapchat can charge upwards of one million dollars a day for augmented reality lenses. Snap’s popularity, especially among teens and young adults with disposable income and social influence, bodes well with media agencies.

AR lenses are one of many features offered on Snapchat, allowing users to superimpose augmented reality images on pictures and videos. If you’ve spent any amount of time on the internet, the dancing hotdog is a testament to how easily an AR lens can turn into a meme.

In September, Snapchat introduced sponsored 3D World Lenses, giving advertisers the opportunity to feature targeted campaigns on the platform. Bladerunner 2049 was the first campaign at the launch, and since then Budweiser, BMW, and McDonalds have jumped on the bandwagon.

Pricing varies depending on when the lens goes live, if it’s a “premium” day like a holiday or anticipated movie release, and the targeting criteria of the agency. If a lens is specific to a region, for example, it’s not going to cost as much as a nationwide campaign.

In a report from Digiday, one NYC-based ad executive stated AR lenses are currently Snap’s most expensive ad product, and for some agencies it’s offered as a standalone purchase. Others reported Snapchat offered a “holistic media-buying plan,” including stickers and filters as well as AR lenses.

James Douglas, SVP and Executive Director of social media for Society explained Snapchat Ads are all about media negotiation, with some of his clients signing annual media contracts, while others may try out shorter stints.

“If it’s a well-known consumer packaged goods company, Snapchat may quote $200,000 for an AR lens, but not on a premium day,” he stated. “Snapchat is very flexible to negotiate media investments with agencies, and I like that.”

According to a Snapchat spokesperson, the base price for a 3D lens running up to 12 months is $300,000. However, the final price depends on if the lens is based on audience impressions or a national takeover on a premium day.

While the AR lenses are not necessarily driving sales for featured brands, users are completely engaged with lenses. Featured lenses are widely shared among users, and screenshots of particularly popular, interesting, or funny lenses end ups shared on other social media platforms.

Even if the lens is being mocked, that still leads to impressions since ultimately the ad is being spread when people send Snaps to friends and feature lenses in Snapchat Stories.

Right now, Snapchat is doing all the engineering for AR lenses. Agencies provide the ad assets and Snapchat creates the lens. Future plans involve opening up creation to select brands, as Spiegel announced in November.

Snapchat is testing a pilot program with Lens Studio, a self-service toolkit allowing advertisers to create their own lenses in as little as an hour. Eventually Snap plans on offering the AR toolkit to advertisers for free, but for now it’s only available to top clients.

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories