Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Web design style predictions for 2017

(MARKETING NEWS) As 2017 approaches, many anticipate that web design style will continue on the path of more bold, visually impactful design (among other things). Here’s what we might be able to look forward to.

Where is design headed?

As 2017 approaches, many anticipate that web design style will continue on the path of more bold, visually impactful design. Most recently, UX/UI Designer, Ben Bate commented on the fate of design via blog, penning “6 Web Design Style Predictions for 2017” which we’ll put in layman’s terms for you.

Throughout this past year, Bate noticed designers have continued to move away from flat design trends and experiment with gradients, colors, and contrasting visual elements.


Microinteractions, small hand-drawn details

In his predictions, Bate lists various trends that describe a shift from a minimal approach in favor of one that is more “visually comprehensive.”

This includes incorporating highly stylized and subtle micro-interactions, overlapping elements to create depth, and including more hand-drawn iconography to accompany uniform design.

The goal for designers utilizing these styles is to create websites with contrasting elements as a way to keep each user engaged.

For example, a designer may use hand-drawn arrow icons to draw users’ attention to a particular call to action on a page that features more stylized typography. These shifts in style are subtle, but make a big difference in the overall experience of using a website.

Advertisement. Scroll to continue reading.

Use of color

Bate further predicts that web designs will use more colorful shape gradients, minimal mock ups, and large colored shadows. He references the new Stripe website in regards to how to successfully incorporate angular gradients in the header of a webpage.

While using a gradient is not a new trend, designers have subtly altered the impact by incorporating angular shapes as the colors shift.

Improving the customer experience

No matter what the style changes, the goal for all web designers is to create meaningful design that makes a brand recognizable while improving the ease of use for visitors.

If Bate’s predictions pan out, you can look forward to seeing a reemergence of bold design trends used in more experimental and creative ways.


Written By

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.



  1. Pingback: Web design style predictions for 2017 | Web Design II

  2. Pingback: Design can be a daunting task but Adobe just made it less scary - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Tech News

Adobe has now taken popular UX program, Figma, under its expanding umbrella, but some users aren't looking forward to the change.

Tech News

Companies of all sizes still have clunky, hard-to-use websites - here's how to fix that and offer a quality online experience.

Business Marketing

(MARKETING) Web design is deceptively complicated. Here are some crucial steps to take before you publish (or republish) your website.

Business Entrepreneur

(ENTREPRENEUR) The field of user experience (UX) has taken the tech world by storm in recent years. How can it be implemented for your...


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.