Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

What’s Dad Doing Here? 2.oh no

Web2.0 as it is, claims to be new.  Many in the tech and web design industry claim truthfully that it is nothing new- I agree with this, sort of.  Honestly, clean style sites have been around for a very long time, ask Apple Computer.  The idea of a fresh clean page with little clutter that gets to the point in a way that speaks to a consumer rather than selling to the consumer is maybe where web2.0 may have a right to claim itself as new.  The “New Style of Professional Copy” is in and of itself something web2.o has given professionals  permission to just be themselvesThank God

Blogging today is explosive, there is no denying that in any way shape or form, and has many believing that it is the new way to tap into the growing market.  Add to that social networking sites that seem to spring up daily, and you get a sense that there must be some truth that we can somehow market to the new and newer 20-30 somethings using this platform.  The fact is, many come across as Dad at the college sorority party– this was pointed out recently in the latest copy of GQ magazine in reference to political candidates using the social networking arena to spew more politics.  Watching Hillary on a video being funny and herself has its advantages if the audience likes Hillary, but if they never liked her in the first place, chances are she will come across as Mom at a high school school dance. Yuk.

The stakes are high with mainly the 20-30 somethings being up for grabs, social networking could potentially retrain entire demos to do business in new ways and Realtors will want to be at that party as well as virtually thousands of other industries.  The problem is, how are you perceived?  Are you the elephant in the room?  Do you convey?  Do you speak their language?  Chances are you don’t.  A Realtor calling another Realtor a fat cat (using 70’s vernacular) is just another moron to a younger demo because the idea that you say fat cat somehow makes you cool and somehow relates to me is presumptuous- the plastic Realtor who is old and is trying to be younger comes across as old and trying to be younger, nothing more than another dork ignored at the party. The truth is, web2.o says be yourself, not someone else- why insult their intelligence?

It has always been my opinion that social networking sites are a fad, but will not go away, therefore you must embrace it. These sites will morph into something much greater, the way bellbottoms morphed into the tapered legged jeans some of you still wear.  1980s called, they want their jeans back– but anyway… It is advantageous for any and all business to get into the conversations buyers and sellers want to have.  It is also advantageous to understand the ideas web2.o present and what they do not or you may end up spinning yourself out of business because you’ve completely lost all credibility to all demographics.  Relating as it relates to conversation is just that, relating, not giving up who or what you are as a professional.  Inviting in and respecting a know it all consumer will only add value to your conversation because the perspective becomes grounded in reality- how it really relates. This makes this concept an exciting must participate opportunity for Realtors even if you aren’t quite sure how to fit in.

Advertisement. Scroll to continue reading.

It is my humble opinion that blogging is also fad.  Believing that all humans want to broadcast their thoughts beliefs and emotions online or read yours is absurd.  However, what social networkers really do enjoy is the human interaction via technology- chat functions and the ability to wink at a cute girl from a distance without the fear of all out rejection.   This is where I believe the smart money will be spent- creating that human interaction functionality for a consumer to interact without actually having to step into the salesmans den.  A get to know you courtship by reading YOU, who YOU are, what YOU like, and what YOU stand for- developing a sort of personal connection that allows a real comfort zone for the consumer as well as the ability to join a conversation of personal interest. A webpage was close, but lets face it, it missed the mark in the sense that it actually made the business look bigger and not so approachable. 

Web2.o is old hack.  The new name begs a web-second-point-oh look at the internet, technology online, and the opportunity it gives to business and consumers is simply a cry for attention- RE-INVEST in us!  “The dotcom didn’t really bust, we just shed off the bloated and not so informed.”  Web2.o is a fashion trend, possibly a very expensive one over the long term with 2.o v2.3 beta soon to be released. But this 2.0 version is permitting  you to change your site to something a little more lose and baggy with less fringe.  It is also permission to change your copy to more of yourself or corporate philosophy as opposed to the professional jarg consumers have always heard- but as with any trend, it will change.  Colors will change, technology will change, information will become more fluid and ever changing, because now you’re blogging with the consumer shaping the topic and content- but the one thing that should not change is you.  You are the one constant from now until then and your reader wants to know you the product

So, are you the elephant in the social networking room?

Advertisement. Scroll to continue reading.

Benn Rosales is the Founder and CEO of The American Genius (AG), national news network. Before AG, he founded one of the first digital media strategy firms in the nation has received the Statesman Texas Social Media Award and is an Inman Innovator Award winner. He has consulted for numerous startups (both early- and late-stage), and is well known for organizing the digital community through popular offline events. He does not venture into the spotlight often, rather he believes his biggest accomplishments are the talent he recruits and develops, so he gives all credit to those he's empowered.

15 Comments

15 Comments

  1. Austin Realtor's Wife

    June 6, 2007 at 9:54 pm

    This is my favorite RealtorGenius article so far. You’ve really captured what so many are missing in the blogosphere. It isn’t about teaching an old dog (or plastic smarmy Realtor) new tricks, it’s about giving a relatable platform to businesses in general.

    Great work!!!

  2. Jonathan Dalton

    June 6, 2007 at 10:10 pm

    My daughter set me up for a MySpace page. I never look at it. Yet I keep getting messages weekly from an agent who insists on weekend broadcast e-mails.

    Maybe it’s working. I dunno. I’m just too old to deal with it, to be honest. And I know it.

  3. B. R.

    June 6, 2007 at 10:17 pm

    lol I feel your pain…

  4. Loren Nason

    June 7, 2007 at 7:31 pm

    Well said.

    I completely agree with you that Social Networking and Blogging is the new Fad and at the same time do believe it is here to stay. The hype might die down but it won’t die because social networking and blogging feed every humans desire to gossip about something.

    Yes its all gossip and I love reading it all. I actually have convinced myself that I learn something from all the blogs I read.

    I am addicted to blogs and i just signed up to yours.

    Loren

  5. B. R.

    June 7, 2007 at 9:04 pm

    Loren- Why thank you, it’s awesome to have you!

  6. john harper

    June 8, 2007 at 6:08 am

    First time here. Great post, to the point that I have subscribed to follow your genius for a while.

  7. Chris Lengquist

    June 8, 2007 at 9:10 am

    Exactly. I find my clients that come from my blog use the blog as a quiet stalker. They can peek in on me, my business beliefs and thoughts without actually having to talk to me. If they see I present no immediate danger and might actually know what I’m doing, they call. Works perfectly for both parties.

  8. Agent Scoreboard

    June 8, 2007 at 9:55 pm

    I’m don’t know quite how something can be a “fad” and yet be here to stay… but I think your point is made, however I don’t think we have any choice but to get a myspace page (here is mine: https://www.myspace.com/agentscoreboard/)
    and talk. I don’t think the Google generation is going to come to us.

    As a card caring member of the yahoo generation that has been developing internet applications for over 10 years I can tell you that more than just looks have changed in web 2.0. Never before have we been able to so easily create and share such rich content. I can RSS your whole blog and that of others to create a community of information that “I” want and that is important to me, I can find information about something and what others think of it. I can manipulate data from multiple sources in new and exciting ways and then convey that to my friends.

    What I think what is more interesting is the creation of media darlings based on their online presence like the ones I write about here https://www.agentscoreboard.com/blog/2007/06/05/do-you-know-allison-stokke/

    Good blog… I love austin…

  9. Kris Berg

    June 9, 2007 at 9:46 am

    Bravo! I see evolution taking place. We all have these blogs. Neat. We pulled it off. Now what the hell do we do with them? Turning the corner from hobbiest (like one who takes up golf because everyone else is playing) to business blogger is a tricky maneuver and our next challenge. Great post.

  10. B. R.

    June 9, 2007 at 1:13 pm

    Scoreboard…
    >It has always been my opinion that social networking sites are a fad, but will not go away, therefore you must embrace it. These sites will morph into something much greater, the way bellbottoms morphed into the tapered legged jeans some of you still wear…< Fads morph, they are further developed into greater things by consumer demand- point being, ignoring this will only put you further behind in the game. As for web2.o being more than... the basis for my comment is just that, the basis... this too has grown into so much more that you have no choice but to ride the wave. The objective is, not losing who you are or your message as a professional along the way. These are fast changing enviorns. Thanks for commenting! On my way to 6Flags! Thanks Kris, it is a pleasure to have you by! Don't be a stranger... BR

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Social Media

Social media censorship has been a hot topic across the board, but now the federal court upholds free speech rights in TX by law.

Tech News

Get a first look at upcoming tools and tech with Google's new AI Test Kitchen, a curated space where users can try out beta...

Social Media

(SOCIAL MEDIA) Social media has evolved from being only community-oriented to career-oriented. See how users are getting jobs by being creative.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.