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A job seeker’s guide to SXSW – prep tips, hacks, & shortcuts

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“You won’t find a job this year at SXSW,” said Sarim Q, better known as tech.romantic in NYC. “The jobs will find you – that’s just the nature of the festival turned beast, that engulfed half a million attendees last year from all over the globe.”

Sarim is a creative coach for those in the tech, art, and entrepreneurial spaces. In his lighthearted style, he shares strategy to ambitious individuals looking to get the most returns for their creativity, giving advice on the challenges of technology, marketing, networking, monetization, and productivity. Having run his own digital agency, and consulted with startups and global firms, he offers a professional approach to personal pursuits.

And today, he is offering insight into how to get a job while you’re at SXSW this year. He has experience and offers all of the shortcuts so you can avoid wasting your time like everyone else does. The following is in his words:

I’ve written this article and put together resources so that you can navigate the harmonic chaos, with knowledge of ALL the events, escaping with a plethora of business contacts and lining up your next awesome gig. Keep reading to find a list with 2000 contacts of the biggest companies & names attending SXSW, and a list of events that representatives of these companies will be attending and speaking at.

Why network at SXSW? What makes SXSW such a good place for networking?

Although SXSW was originally founded to spread Austin’s music scene across the world, it quickly evolved, bringing in a massive influx of entrepreneurs, technologists, and businesses. In fact, for the first time in 2010, SXSW Interactive (the business/tech side of the festival) surpassed the attendance of the music festival, and with continued growth has made itself a tech and entrepreneurship hub.

This means that if you’re looking for a job, you have a set of unlimited businesses to pitch to, creatives to learn from, and new friends to make.

Last year, the majority of conference registrants were split equally between large businesses and startups/small businesses. The main reason for coming was to find new business opportunities (60%) of respondents. Although only 10% came specifically to hire talented people, I’ve experienced that a large number of companies are open to hiring through this medium, especially if you play your cards right.

Sarim at the YouTube Story HQ at SXSW Interactive. All photos, courtesy of @j3sus_h.

What do I need to do to get hired?

Contrary to the common belief, you don’t need one of those fancy badges to speak with decision makers. However, you will need to work on your image (both digital and physical) to make an impression on the people you meet. And you’ll most likely be waiting in line from time to time.

Where to find your match:

To figure out where your new employers are, you must know your own talent.

This is important because SXSW is fragmented into three main tracks (Interactive, Film, and Media) which are broken down further into their specific fields. Each of these fields has its own keynotes, speakers, sessions, and PARTIES.

The companies you want to work at will be present at their related events. Now you can both plan to meet a specific company ahead of time, but also be in a position to discover new companies that are similar in nature.

For instance, if I’m an aspiring movie director, I might plan to visit one of the various Film & TV Industry Sessions. After a long day of shaking hands and swapping names, you might retire to one of the Film Vision Screening Sections or one of the Art Installations.

Or if I’m a Virtual Reality developer, you know I’m attending the VR/AR/MR sessions and going to the Interactive Opening Party.

Every innovative company under the sun will be attending SXSW. To make things easier for you, I’ve painstakingly created a spreadsheet with the events held by the top companies (a lot of Big Four), their representative, and even their social profiles.

So onto what was promised, the huge list of business contacts & events at SXSW.

Notice: By using this list you agree that some information may be dated or incorrect and not to abuse the privilege of having this information by contacting them repeatedly or without good reason. Now that you’ve promised not to spam anyone and only reach out one time to the individuals where you are qualified to work, here is the full list.

Also, because I love you all – here’s a list of all the companies that will be at the trade show. There are about 300 companies, take your pick and make sure to look at the advice below to stand out from the crowd.

Lastly, here’s a list of events/sessions by field:

How to stand out!

You may have guessed that you’re not the only one looking for a job this SXSW season. Companies, especially at the trade show booths, may speak with a 100 excited candidates a day. How on earth will they remember you? No worries, with my tips – you’ll stay on their minds all the times.

1. Prepare your digital identity to showcase your talent & creations.

This is an obvious one – potential employers and other creatives you meet are going to want to see what you’ve built. That’s what the whole festival is about, creation. It’s time to deploy your side apps, to upload that pet film project, and publish that latest blog post. Make sure to tie it to a central location like a website or a resume, or even a profile. I know we’re only a day away (darn procrastination) but this truly is important if you want to stand out. Get this done tonight before you go to any parties.

2. Update your social profiles, make resumes.

SXSW has played a part in the origination and development of many types of social media (Twitter, Foursquare, Meerkat) because of their powerful concentrated effects within the community. Almost everyone you meet will have a Facebook, Instagram, LinkedIn, and Twitter account. It’s actually a huge opportunity for anyone looking to create an audience.

Make sure your profile is up to date, with posts showing what you’re up to, and throw on some pictures of your beautiful self.

Make sure to exchange social information with everyone you meet, not at the outset, but after establishing an in-person connection.

3. Pre-meditated and impromptu research.

Now I’ll give you a secret from the tech.romantic playbook. An interaction is made meaningful between two people when there’s a connection. From a company’s perspective, that might mean having knowledge about their latest innovations, projects – etc. They came to SXSW for these conversations. It’s up to you to research what they’re interested in, and then bring it up in conversation.

Earlier, I gave you a list of all the companies at the trade show and job market. That’s a great place to start. But in actuality, you’ll be attending all these events and seeing companies from all over who’s attendance you couldn’t have predicted. This is where impromptu research comes in.

Stand off to the side and look these companies up – have something to talk about. Tie your own experiences and knowledge to what they’re working on. It’s really that simple.

Bonus SXSW tips, just for you.

So you’ve read this far. I’m impressed with your ability to pay attention, young jobhopper. I hope I’ve helped you in your quest to find new work. Here are some last minute bonuses and tips that you should keep in mind.

1. You’re at SXSW to have fun. So have fun.

I know the topic of this article was to find a job at SXSW, but if you’re intent on doing that in every interaction, you might miss out on the serendipity and vibrancy that the festival brings. Take time in your day to learn about others and experience the culture as it is. Sometimes that ends up being more meaningful than any paycheck.

2. You’re not going to meet everyone.

Even if you were the Flash zipping from exhibit to exhibit, you wouldn’t be able to go to all the sessions and meet all the companies. You should try and prioritize based on your interests, and attend events to learn something you’ve always wanted to learn. Don’t bother going to the events that might be hit or miss (subjective to what you like). Most people only attend for a weekend (the film part of the festival is busiest opening weekend), so target based on your goals and desires.

3. There are just as many affiliated events and opportunities.

There are a huge amount of SXSW parties going on during the festival. Don’t just get caught up attending the sessions (without a pass you’ll be waiting hours for popular ones). If you want a more intimate setting, you can scope out parties, oftentimes these will be sponsored by a big company. More than that – everyone representing the company should be there. Talk about access.

As a prize for reading this far, here’s an official Austin vendor list for the parties that will serve food and drink, with addresses and times.

The events also have a ridiculous amount of free food and drink, and everyone for the most part has let their guard down. Have some fun, you deserve it.

Business News

$100m reimagined convenience store startup to open 25 stores in 2022

(BUSINESS) Foxtrot is looking to redefine the convenience store as we know it. This startup is looking to make it a whole new experience.

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Laptop with Foxtrot convenience store locations in Chicago.

Move over 7-11, there’s a new player in town! There’s always room for competition, even in the world of convenience stores. Yes, you read that right, Quick Trip has some serious competition from a newcomer, Foxtrot.

Foxtrot is a curated, modern convenience store offering a brisk 30-minute delivery and 5-minute pick-up. It was created by Mike LaVitola and Taylor Bloom in 2014. These stores will undoubtedly be popular in walkable areas, but also with their online ordering convenience. This modern version of a convenience store offers the combination of an upscale corner store with a digital-first e-commerce platform. Sounds pretty glorious, right?

However, the original convenience store is safe as long as people are traveling and need to stop for gas or a restroom break.  If you’re from Texas, then you know and love, Buc-ee’s, the Texas-born chain. Buc-ee’s have been creating their own in-store products garnering a cult following among their customers. Still, Buc-ee’s doesn’t have an online ordering or delivery option unless it’s offered through a third party.

Foxtrot has raised $160 million in Series C funding and they are expecting to open 25 locations in many cities in 2022. There are a few different levels of funding. If a company makes it to Series C funding, they are already successful and looking to expand or develop new products per Investopedia.

According to Retail Dive, “About half of the new stores will be in Chicago, Dallas and Washington, where all of the 16 stores Foxtrot currently operates are located, LaVitola said. The tech-focused retailer is also planning to begin operations in Boston and Austin, and intends to open four or five new stores in each of those cities during the next year and a half, he said.”

Foxtrot is testing out technology equipment that would allow customers to leave the store without stopping to checkout at the counter. They plan isn’t to go entirely self-service, but as the creator LaVitola stated, “the more hours we can allocate towards sampling and storytelling and interacting with customers and less [on] tasks that don’t add on to value, like checkout, that’s great.”

Foxtrot is redefining convenience by including carefully curated products. They aim to offer local popular products as well core pantry items. They aim to make the commonly unpleasant experience of convenience stores enjoyable. Let’s hope they succeed.

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What small business owners can learn from Starbucks’ new D&I strategy

(BUSINESS) Diversity and inclusion have been at the forefront of Starbucks’ mission, but now they’re shifting strategy. What can we learn from it?

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Hands of all different skin colors on green background representing Starbucks' D&I.

Starbucks was one of many companies that promised to focus on diversity and inclusion efforts after the death of George Floyd by Minneapolis police in 2020. What sets Starbucks apart from other companies were its specific goals.

How It Started

They began with hiring targets and have now added goals in corporate and manufacturing roles. Starbucks’ plans and goals revolve around transparency for accountability. They released the annual numbers for 2021 as a way to help hold themselves accountable. The data they’ve released so far show that they’ve met nearly a third of their 2025 goals according to Retail Brew. Because of this information, we can see why they are choosing to move in the direction of manufacturing and corporate jobs. In 2021, POC’s fell to 12.5% of director-level employees from 14.3% in 2020 in manufacturing.

How It’s Going

Per Starbucks’ website stories and news, “[I]t will increase its annual spend with diverse suppliers to $1.5 billion by 2030.  As part of this commitment, Starbucks will partner with other organizations to develop and grow supplier diversity excellence globally.” To put that into perspective, they spent nearly $800 million with diverse suppliers in 2021. With these moves, by 2030, it will increase by almost double.

As part of their accountability and progress, they plan to partner up with Arizona State University to give out free toolkits to entrepreneurs on fundamentals for running successful diverse-owned businesses. Another goal they’ve listed is to boost paid media representation by allocating 15 percent of the advertising budget to minority-owned and targeted media companies to reach diverse audiences.

At the heart of all this information on their goals and future plans, data transparency and accountability are what’s forcing them to look at the numbers to make specific goals. They are doing more than just throwing money at the problem, they are analyzing how they can do better and where the money will make a difference. Something that, as entrepreneurs, we should all do.

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Peloton is back-pedaling: Reports of price increases, layoffs, and cost cuts

(BUSINESS) After a recording of layoffs leaks, ‘supply chain’ issues cause shipping increases, and they consult for cost-cutting, Peloton is doomed.

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Man riding Peloton bike with instructor pointing encouragingly during workout.

Is Peloton in Trouble?

According to many reports, Peloton had success early in the pandemic when gyms shut down. Offering consumers a way to connect with a community for fitness along with varying financing options allowed the company to see growth when many other industries were being shuttered.

After two years, CNBC reports that the company is “being impacted by …supply chain challenges” and rising inflation costs. According to the report, customers will be paying an additional $250 for its bike and $350 for its tread for delivery and setup.

As demand has decreased, Peloton is also considering layoffs in their sales and marketing departments, overheard in a leaked audio call. The recording details executives discussing “Project Fuel” where they plan to cut 41% of the sales and marketing teams, as well as letting go of eCommerce employees and frontline workers at 15 retail stores.

Nasdaq reported that the stock fell 75% last year, after a year where it soared over 400%.

Peloton reviewing its overall structure

According to another report from CNBC, Peloton is working with McKinsey & Company, a management consulting firm, to lower costs as revenue has dropped and the growth of new subscriptions has slowed since the pandemic. Last November, according to NPR, Peloton had “its worst day as a publicly-traded company.” It also anticipates greater losses in 2022 than originally predicted. It makes sense that the company would reexamine their strategy as the economy changes. They aren’t the only one that is raising prices amid supply chain issues.

It will be interesting to watch how Peloton fares

Peloton has a large community that pays a monthly fee for connected fitness. While growth has slowed, the company still has a strong share of consumers. Although it is facing more competition in the home fitness market and more gyms are reopening, as Peloton adjusts to the new normal, it should remain a viable company.

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