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A job seeker’s guide to SXSW – prep tips, hacks, & shortcuts

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“You won’t find a job this year at SXSW,” said Sarim Q, better known as tech.romantic in NYC. “The jobs will find you – that’s just the nature of the festival turned beast, that engulfed half a million attendees last year from all over the globe.”

Sarim is a creative coach for those in the tech, art, and entrepreneurial spaces. In his lighthearted style, he shares strategy to ambitious individuals looking to get the most returns for their creativity, giving advice on the challenges of technology, marketing, networking, monetization, and productivity. Having run his own digital agency, and consulted with startups and global firms, he offers a professional approach to personal pursuits.

And today, he is offering insight into how to get a job while you’re at SXSW this year. He has experience and offers all of the shortcuts so you can avoid wasting your time like everyone else does. The following is in his words:

I’ve written this article and put together resources so that you can navigate the harmonic chaos, with knowledge of ALL the events, escaping with a plethora of business contacts and lining up your next awesome gig. Keep reading to find a list with 2000 contacts of the biggest companies & names attending SXSW, and a list of events that representatives of these companies will be attending and speaking at.

Why network at SXSW? What makes SXSW such a good place for networking?

Although SXSW was originally founded to spread Austin’s music scene across the world, it quickly evolved, bringing in a massive influx of entrepreneurs, technologists, and businesses. In fact, for the first time in 2010, SXSW Interactive (the business/tech side of the festival) surpassed the attendance of the music festival, and with continued growth has made itself a tech and entrepreneurship hub.

This means that if you’re looking for a job, you have a set of unlimited businesses to pitch to, creatives to learn from, and new friends to make.

Last year, the majority of conference registrants were split equally between large businesses and startups/small businesses. The main reason for coming was to find new business opportunities (60%) of respondents. Although only 10% came specifically to hire talented people, I’ve experienced that a large number of companies are open to hiring through this medium, especially if you play your cards right.

Sarim at the YouTube Story HQ at SXSW Interactive. All photos, courtesy of @j3sus_h.

What do I need to do to get hired?

Contrary to the common belief, you don’t need one of those fancy badges to speak with decision makers. However, you will need to work on your image (both digital and physical) to make an impression on the people you meet. And you’ll most likely be waiting in line from time to time.

Where to find your match:

To figure out where your new employers are, you must know your own talent.

This is important because SXSW is fragmented into three main tracks (Interactive, Film, and Media) which are broken down further into their specific fields. Each of these fields has its own keynotes, speakers, sessions, and PARTIES.

The companies you want to work at will be present at their related events. Now you can both plan to meet a specific company ahead of time, but also be in a position to discover new companies that are similar in nature.

For instance, if I’m an aspiring movie director, I might plan to visit one of the various Film & TV Industry Sessions. After a long day of shaking hands and swapping names, you might retire to one of the Film Vision Screening Sections or one of the Art Installations.

Or if I’m a Virtual Reality developer, you know I’m attending the VR/AR/MR sessions and going to the Interactive Opening Party.

Every innovative company under the sun will be attending SXSW. To make things easier for you, I’ve painstakingly created a spreadsheet with the events held by the top companies (a lot of Big Four), their representative, and even their social profiles.

So onto what was promised, the huge list of business contacts & events at SXSW.

Notice: By using this list you agree that some information may be dated or incorrect and not to abuse the privilege of having this information by contacting them repeatedly or without good reason. Now that you’ve promised not to spam anyone and only reach out one time to the individuals where you are qualified to work, here is the full list.

Also, because I love you all – here’s a list of all the companies that will be at the trade show. There are about 300 companies, take your pick and make sure to look at the advice below to stand out from the crowd.

Lastly, here’s a list of events/sessions by field:

How to stand out!

You may have guessed that you’re not the only one looking for a job this SXSW season. Companies, especially at the trade show booths, may speak with a 100 excited candidates a day. How on earth will they remember you? No worries, with my tips – you’ll stay on their minds all the times.

1. Prepare your digital identity to showcase your talent & creations.

This is an obvious one – potential employers and other creatives you meet are going to want to see what you’ve built. That’s what the whole festival is about, creation. It’s time to deploy your side apps, to upload that pet film project, and publish that latest blog post. Make sure to tie it to a central location like a website or a resume, or even a profile. I know we’re only a day away (darn procrastination) but this truly is important if you want to stand out. Get this done tonight before you go to any parties.

2. Update your social profiles, make resumes.

SXSW has played a part in the origination and development of many types of social media (Twitter, Foursquare, Meerkat) because of their powerful concentrated effects within the community. Almost everyone you meet will have a Facebook, Instagram, LinkedIn, and Twitter account. It’s actually a huge opportunity for anyone looking to create an audience.

Make sure your profile is up to date, with posts showing what you’re up to, and throw on some pictures of your beautiful self.

Make sure to exchange social information with everyone you meet, not at the outset, but after establishing an in-person connection.

3. Pre-meditated and impromptu research.

Now I’ll give you a secret from the tech.romantic playbook. An interaction is made meaningful between two people when there’s a connection. From a company’s perspective, that might mean having knowledge about their latest innovations, projects – etc. They came to SXSW for these conversations. It’s up to you to research what they’re interested in, and then bring it up in conversation.

Earlier, I gave you a list of all the companies at the trade show and job market. That’s a great place to start. But in actuality, you’ll be attending all these events and seeing companies from all over who’s attendance you couldn’t have predicted. This is where impromptu research comes in.

Stand off to the side and look these companies up – have something to talk about. Tie your own experiences and knowledge to what they’re working on. It’s really that simple.

Bonus SXSW tips, just for you.

So you’ve read this far. I’m impressed with your ability to pay attention, young jobhopper. I hope I’ve helped you in your quest to find new work. Here are some last minute bonuses and tips that you should keep in mind.

1. You’re at SXSW to have fun. So have fun.

I know the topic of this article was to find a job at SXSW, but if you’re intent on doing that in every interaction, you might miss out on the serendipity and vibrancy that the festival brings. Take time in your day to learn about others and experience the culture as it is. Sometimes that ends up being more meaningful than any paycheck.

2. You’re not going to meet everyone.

Even if you were the Flash zipping from exhibit to exhibit, you wouldn’t be able to go to all the sessions and meet all the companies. You should try and prioritize based on your interests, and attend events to learn something you’ve always wanted to learn. Don’t bother going to the events that might be hit or miss (subjective to what you like). Most people only attend for a weekend (the film part of the festival is busiest opening weekend), so target based on your goals and desires.

3. There are just as many affiliated events and opportunities.

There are a huge amount of SXSW parties going on during the festival. Don’t just get caught up attending the sessions (without a pass you’ll be waiting hours for popular ones). If you want a more intimate setting, you can scope out parties, oftentimes these will be sponsored by a big company. More than that – everyone representing the company should be there. Talk about access.

As a prize for reading this far, here’s an official Austin vendor list for the parties that will serve food and drink, with addresses and times.

The events also have a ridiculous amount of free food and drink, and everyone for the most part has let their guard down. Have some fun, you deserve it.

Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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How to work with someone who’s a never-ending stress mess

(OPINION EDITORIAL) Working with, or around, people who seem to always be carrying stress can be detrimental to your health and theirs, here’s how to deal with them.

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My baseline level of anxiety is pretty high. I get stressed out if I forget to pack a fork in my lunch even though there are utensils at the office. If someone is mean to me, I get on edge. If I make a small mistake I’m probably going to carry it with me for a few hours.

Others may not exhibit stress unless they’re up against a tight deadline or coming from a difficult meeting, but it seems like they’re always inclined towards stress regardless of their schedules. While many people exhibit stress in understandable, fleeting situations, for some stress is a default setting. It can be difficult to work with someone who’s always stressed out.

When someone is perpetually stressed, it takes a toll on everyone else too. That energy can be toxic and leave you wondering if you should be helping or if your colleague is intentionally being a Debbie Downer.

For starters, don’t make a judgement call about your coworker. Everyone handles stress at different levels, and for some people that means not really handling stress at all.

You may be able to breeze through your day with minor frustrations while others are thrown off by the smallest thing.

Holly Weeks, author of Failure to Communicate, notes “Don’t think what can I do to change this person?” Instead, she suggests considering how to neutralizes the situation and move forward.

If you want to offer the most basic form of help, acknowledge what’s going on and offer a compliment. Even if it doesn’t seem like much is going on, simply letting your stressed colleague feel heard and appreciated can make an impact.

Author of How to Have a Good Day, Caroline Webb, explains stressed people are “feeling out of control, incompetent, and disrespected. A compliment is your easy way to help them get back to their better self.” Make sure you’re not enabling them by dragging out the situation, though.

Acknowledge, offer some praise, and try to move with the conversation.

Although it’s not necessarily in your job description to fix your coworkers problems, you can still offer support. You may not actually be able to do anything, but offering assistance gives the other person a chance to think through solutions.

Webb also suggests brainstorming way to “reduce their cognitive load,” to ease what’s making your coworker feel overwhelmed.

Some simple solutions include splitting requests into smaller steps, shortening emails, or dividing work into parts.

Ultimately the job needs to get done, but you can provide your coworker with more manageable means of accomplishing tasks by breaking things into chunks.

You can also check in on your coworker to find out if you should be concerned, or if their stress limited to the work environment. If their stress is beyond what you can reasonably handle with these de-escalation tips, don’t hesitate to reach out to someone about further steps to take.

Check out our mental health series for some more insight if you’re concerned your coworker’s problem may be more than regular stress.

Just like some people are easily stressed, some easily pick up on the negative feelings of others. Be aware of how your coworker’s stress is affecting you. If someone is truly draining you, try to get some distance.

While that may be difficult in a small office, Weeks recommends keeping in mind that out of all the “office characters…the stress case’s temperament [is] less of a problem” than others.

Ultimately, it’s not your responsibility to destress your coworker, but you can certainly make your work life a little easier if you take these steps to make for healthier, happier collaboration.

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Company offers extra vacation days to nonsmoker employees

(BUSINESS NEWS) A Japanese marketing company offers extra vacation days for nonsmoker employees who don’t utilize smoke breaks – sound good to you?

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Anyone who knows me will tell you that I’m a huge fan of “The Office” (I mean, who isn’t?) I spend a lot of time reflecting on the awesomeness of that show and the situations that characters go through at Dunder Mifflin.

One thing that always stuck with me was a scene where Kelly is talking about how she will take up smoking in order to get the 15 minute breaks throughout the day. This statement made me think about how odd it was that smokers got breaks throughout the day while nonsmokers stay inside, maybe taking a water cooler break.

Being from Chicago, I always thought the concept of smoke breaks was crazy, anyway. I remember visiting my dad at work as a kid and seeing people standing in the freezing cold, smoking outside of his building. I don’t know if you’ve ever been to Chicago in the middle of January, but having to spend 15 extra minutes in that weather would be enough to make me stop smoking, cold turkey (pun intended).

All of these memories about the weirdness of smoke breaks came back today when I learned about Piala Inc., a Japanese marketing firm, and their new plan to give non-smokers six extra vacation days a year.

The policy was introduced in 2016 after employees complained about colleagues receiving multiple smoke breaks throughout the day. Since its implementation, 30 employees have taken advantage of the extra vacation days.

“One of our non-smoking staff put a message in the company suggestion box earlier in the year saying that smoking breaks were causing problems,” company spokesman, Hirotaka Matsushima, told The Telegraph. “Our CEO saw the comment and agreed, so we are giving non-smokers some extra time off to compensate.”

This is a great incentive for companies to offer employees. Not only in terms of equality, but would also be beneficial for a company’s health and wellness program.

While I’ve never fallen under the spell of nicotine, I would like to think that I’d prefer six extra days off compared to the habit of smoking. Apparently others are starting to feel this way as the company has reported that it has helped at least four people to stop smoking.

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Top tips for keeping remote workers engaged, connected

(BUSINESS NEWS) Do you manage remote employees or an entirely mixed team? These tips will keep you on the right track to avoid communication breakdown.

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Not every workplace has all its employees in the same place. Different office locations, business trips, and freelancers mean your workforce may be geographically scattered. So how do you effectively communicate from home base if your team is remote and widespread?

First things first – invest in the best virtual meeting platform technology you can work into your budget. If you can’t all be in one place, the next best thing is regularly scheduled virtual meetings. Everyone should have a camera so employees get a chance to know who they’re talking to and put names to faces.

Sure, you may not want to see yourself on camera, but your coworkers will appreciate seeing who they’ve been collaborating with and emailing.

If video conferences aren’t relevant to your business, make sure employees at least have some way to get in touch with each other, like Slack, Skype, or even a private Facebook group. Have at least one platform where employees can engage, communicate, and share information with each other.

Foster connection among employees, allowing them to engage and build work relationships. Provide opportunities for non-work related connections to show your employees you know they’re people, not just workers.

If possible, organize small group outings for those in the same city. Even if that’s not feasible, you can still be the connector that brings people together remotely.

Create “water cooler” moments by calling out important events, like birthdays, marriages, or someone completing an important goal. Get to know your employees, and engage in small talk whenever possible to get to know them. This shows your employees you value them and care about their lives.

Sending care packages can go a long way to show your employees you want them to feel included. Is your next meeting being catered at the main office? Order something for your remote employees too. Everyone deserves bagels.

Make sure you also set clear communication expectations about when you can and can’t be reached. Virtual employees need to know when they can expect a response from you and their colleagues since informal interactions are hard to come by remotely.

When managing remote employees, strive for inclusiveness. Be a connector who promotes engagement by knowing your employees, giving them an avenue to communicate with you and each other.

Take time to get to know your employees on at least a semi- personal level, and ensure everyone feels welcomed even if they’re working remotely. This will lead to better coworker relationships, employee retention, and performance.

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