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Apple HQ2 move in Austin throws shade at Amazon’s HQ2 drama

(BUSINESS NEWS) Comparing how Apple and Amazon chose their secondary headquarters offers tech companies two disparate options to emulate…

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Apple recently announced that it will be expanding its Austin operations, building a new campus and adding thousands of jobs for its HQ2 expansion.

According to the company, “The 133-acre campus will initially accommodate 5,000 additional employees, with the capacity to grow to 15,000, and is expected to make Apple the largest private employer in Austin.”

Jobs created will expand their current Austin presence of customer service and sales, by adding engineering, research and development, operations, and finance roles.

It’s pretty significant news for the Capital City and for the tech world as well. Apple’s footprint will mean millions of dollars in tax revenue, its employees’ high salaries will support thousands of local businesses, and generally be a boon to Central Texas.

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The announcement is also noteworthy because of its to-the-point delivery.

Apple’s move draws a sharp contrast with Amazon’s long, drawn-out selection process for its new headquarters, an ostentatious bidding war among cities that felt far more suited to reality television (what Business Insider termed a “spectacle”).

Apple CEO Tim Cook hasn’t been shy about his distaste for Amazon’s appetite for self-important PR (see below) and this latest move sets the companies up as increasingly different representations of Big Tech.

We’ll see which method other tech companies emulate in the future – the PR-rich contest fit for television, or the suave slide into a burgeoning city. There are advantages and disadvantages to both, but how these choices are made certainly reveals each company’s ethos for the world to see.

AprilJo Murphy is a Staff Writer at The American Genius and holds a PhD in English and Creative Writing from the University of North Texas. She is a writer, editor, and sometimes teacher based in Austin, TX who enjoys getting outdoors with her handsome dog, Roan.

5 Comments

5 Comments

  1. Pingback: Half of the jobs Amazon will offer at their new headquarters won’t be tech - Randle Report

  2. Pingback: Half of the jobs Amazon will offer at their new headquarters won't be tech

  3. Pingback: Amazon kills HQ2 in NY, Austin and Toronto should gloat

  4. Pingback: Degree holders are shifting tech hubs and affordability

  5. Pingback: Extend your smart home to the mailbox with the Ring Mailbox Sensor – EstarNet

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