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Apple is secretly hiring talent, potentially for the greatest tech coup ever

(TECH NEWS) Apple is secretly hiring robotics experts and engineering PhDs and forming secret development teams.



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Self-driving cars is all the news lately. They will soon revolutionize our society, we know as much. Google, Tesla and Nvidia are already competing. We know that too.

Leaked evidence is now mounting to reveal what experts have long suspected: Apple is joining the action.


The clearest evidence of it came rather comically in a clerical oversight at the California DMV department, making it full of irony.

It reveals that Apple has quietly developed a secret team of robotics experts and engineering PhDs to gain momentum in its quest to develop its own self-driving car.

Why is all of this kind of a big deal?

Because a tech giant like Apple, which has been ridiculously secretive about its involvement in this space, despite consistent rumors to the contrary, changes the whole playing field.

The clues

The first indication that Apple was up to something came from a letter written last year by Apple’s Director of Product Integrity Steve Kenner to the National Highway Traffic Safety Adminsirtation (NHTSA).

“The company is investing heavily in the study of machine learning and automation, and is excited about the potential of automated systems in many areas, including transportation,” Mr. Kenner wrote.

Then about a week ago, things got interesting.

First, Business Insider noted that the California DMV updated its website to add an unexpected name amongst the 29 other companies that already has permits to test self-driving vehicles in the state: Apple.

Unexpected, precisely because all through 2016, Apple spent a lot of time denying any rumors related to self-driving technology. “It’s going to be Christmas Eve for a while,” said Apple’s Tim Cook when asked about the project last year, referring to Apple’s policy in not disclosing their intentions yet.

Then, late last year, it was reported that Apple had hit unexpected glitches.

That was code for the project “has drastically scaled back its automotive ambitions, leading to hundreds of job cuts and a new direction that, for now, no longer includes building its own car,” according to people familiar with the project.

So why is Apple suddenly applying for permits for a program it is not pursuing, analysts asked? Their claims and actions did not match up.

This is where the latest unintended oversight by the California DMV comes in.

And it reveals something even more crucial—Apple’s secret autonomous driving team, or at least part of it.

The Wall Street Journal reported that the permit granted to Google contained names of six Apple employees, designated as “drivers/operators” of driverless cars.

And get this: those six names were meant to be redacted before release! Oops!

The revelation went viral immediately. Who are these six people? Surely, their identity will tell us a lot about Apple’s intentions, despite their tight-lip policy. Correct! Apple is luring talents with high-level experience from NASA Jet Propulsion Lab, ex-Tesla employees, robotics experts, electrical engineers, and augment reality PhDs.

More intriguingly, several of these people do not have Apple listed on their resume! No one knew they were working for Apple.

Why not tell the world you work for Apple? Precisely because Apple intended it that way.

Well, not anymore!

Padding the roster

Bloomberg also reported that Apple has hired NASA’s Jeff Norris, an expert in Augmented Reality glasses.

It is now clear that Apple would pose a major challenge to the existing automakers, as well as rival tech companies like Google’s autonomous vehicle program company, Waymo. Apple also hopes to bring AR-related hardware to the market as soon as next year.

Competitors, on their part, seem ready for the challenge.

The latest revelations may not raise their eyebrow. CEO Elon Musk, back in 2015, already called Apple a “Tesla graveyard,” referring to Apple’s practice of employing underperforming former Tesla employees.

What’s Apple’s aim?

It must also be noted that it is unclear if Apple is developing both the hardware and software for driverless cars, or just focusing on the operating system technology that it would sell to the highest bidders. Given Apple’s appetite for success and domination, one is tempted to think it would go all in.

But Apple may be working to compete against the LIDAR technology, which is crucial for both Uber and Waymo.Click To Tweet

For now, one thing is certain: Apple is very bad at lying.


Barnil is a Staff Writer at The American Genius. With a Master's Degree in International Relations, Barnil is a Research Assistant at UT, Austin. When he hikes, he falls. When he swims, he sinks. When he drives, others honk. But when he writes, people read.

Business News

New company beats Amazon with next morning delivery?

(BUSINESS NEWS) Amazon has a new competitor in South Korea: Coupang, with faster shipping than Prime.



delivery services

What if I told you Amazon Prime’s, 1-3 day guaranteed delivery time isn’t the fastest e-commerce service the world has to offer? You would think I’m lying right?

Coupang, one of the world’s fastest delivery services located in South Korea, allows you to order any item, anytime before midnight, promising that it will be at your doorstep by 7am! (I wasn’t lying!) With 70% of its employees living within a 10 minute radius of a Coupang center, 80% of residents residing in populated cities and 95% of it’s population owning a smartphone, South Korea has become the perfect e-commerce epicenter. Coupang employees over 10,000 people who together deliver 99.3% of all orders within 24 hours. Imagine it’s Tuesday night, you’re falling asleep and suddenly remember you forgot to get your wife a present for her 50th birthday tomorrow. You have two options: accept your fate of being put in the dog house for three long weeks, or quickly order a few great items off Coupang’s website that’ll be delivered BEFORE she even wakes up!

Like Amazon, Coupang allows its customers to create a profile, store desired products in a list, and check out using your saved payment method. Half of South Korea’s total population of 51.6 million has installed Coupang’s app with a surge of people trying Coupang for the first time during stay at home orders due to the Coronavirus pandemic. The company struggled to meet fulfillment demands, especially those including PPE, household cleaning products, and children’s necessities. While many companies are struggling to stay afloat, Coupang is quickly adapting to meet consumer demands. In March, the company opened a new logistics center to expand its overnight/same day delivery services and is currently working to reach an even broader population.

Believe it or not, right before Coupang received a $2 Billion investment from SoftBanks, its founder, Kim Bom debated walking away from it all. Bom founded the company in 2010, receiving the investment in 2018 and is expected to pursue an IPO by the end of 2020. So for all of you entrepreneurs wondering if you should give up on that decade long dream…DON’T. Coupang went from selling a few hundred items each day to 3.3 million. Now that’s what you call entrepreneurism!

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Business News

Google plans to pay publishers for content (a little too late)?

(BUSINESS NEWS) Google will finally pay publishers for news, but only a few, and they have to meet Google standards.



google, bad

I mean…could you get any greedier Google? (Chandler Bings voice).

After years and years of pressure and complaints from publishers that Google’s search feed doesn’t properly recognize them or the news they work so hard to report, Google has finally announced that they will begin to pay publishers for content. But only some.


According to the News Media Alliance, Google profited 4.7 BILLION in 2019 as a search engine for the news industry. So now, not only is Google fleecing its content providers and the writers who are working to create material for them, but it’s quite likely that Google’s algorithm is pushing paid news to the top of its search feed. What does this mean for users? It means that for one, you will see what they want you to see, but most importantly, it means that Google HAS the money to pay its publishers but chooses not too!

Google’s announcement to start paying publishers excludes all publishers outside Brazil, Germany, and Australia. Even within the countries that Google closed a deal with, there are many that do not meet its “high quality content” requirement for a paid position. The problem with all this nonsense is that we stopped letting the news come from others like us, and instead, according to the U.S News Media Alliance, the news is entirely owned by a handful of companies. You may have 635 channels on your TV, but if you google…or maybe you should duck duck go it, you’ll find that all those channels lead back to one huge organization.


Google has definitely been pressured to make some big changes, and while paying publishers is a good first step in the right direction, is it enough to make up for years of damage?

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Business News

International start up turns LinkedIn profiles into resumes

(BUSINESS NEWS) Rezi is an AI driven app that can turn LinkedIn profiles into resumes within minutes. Save time and optimize your chances of getting noticed.




If you have already put work into creating your LinkedIn profile, you can parlay that into a resume with a plug-in download and a few clicks thanks to the AI-powered resume builder, Rezi. The company started as a weekend project in 2015 by CEO and Founder, Jacob Jacquet, to address the challenges his recently-graduated friends were having with writing hirable resumes.

According to the Rezi website, the company began by studying resumes and how they interacted with Applicant Tracking Systems (ATS), which companies use to manage online applications. Rezi wanted to educate job seekers on ATS while developing resources to create optimized resumes. This effort began as a resume template offered on a WordPress site. Once it hit Reddit with an explanation of the success of the resume, it quickly gained traction. Rezi then decided to focus on the South Korean job seeker market and became the most recognizable global startup in Seoul, according to the Rezi website.

The company’s next step was to go the direction of software as a service (SaaS) and support job seekers who wanted to make a resume in minutes. Rezi now offers a free plug-in version where users can transform their LinkedIn profile into a resume.

They also offer AI keyword targeting which helps users write resumes tailored to the job description for which they are applying by giving you keywords to include from a pasted job description that would best accommodate ATS filters. In addition to resume keywords, Rezi can also identify formatting errors such as missing bullet points, buzzwords, and useful content. Flexible formatting tools allow users to customize resume aesthetics such as font size, line height, and zoom level right within the app. The Rezi Score tool will then give instant feedback to guide resume formatting.

They also offer professional resume writers to edit resumes and provide suggestions and tips to improve content. One of the most unique features of this offering is that Rezi offers a private, updated, and sharable link to your resume. Users can get started for free but monthly plans range from $3-$9 and quarterly plans from $8-$89.

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