Smartphones are so popular, you might assume that phone calls, text messages, video chat, Slack, Trello, or just social media would have surpassed email as the most popular form of communication. Surprisingly, they have only enabled its growth.
Email is, hands down, the most prominent form of communication and collaboration among businesses, and that’s not expected to change any time soon. “Over the course of the last year, there has been considerable discussion about the role of email in workplaces that depend heavily on social network and other collaboration tools,” says David Roe of CMS Wire.
“In these discussions, there appears to be a general consensus that while social networks are useful to achieve work-related goals, email remains the undisputed communications tool in the enterprise.” The statistics back up these claims.
Worldwide, there are more than 2.5 billion email users, and that number is expected to climb to 2.9 billion by the end of next year. That represents more than a third of the global population operating one or more active email accounts.
Right now, only about 25 percent of current email accounts are business accounts, but we can expect a rapid increase in those as well. The average office worker will send and receive as many as 121 email messages per day.
David Roe also addressed a SendGrind study called The Future of Digital Communication, which evaluated trends in digital communication among the various generations. The findings showed that 74 percent of people chose email as their preferred method of communication and 89 percent email at least once every month for business or personal reasons.
Email is a huge part of our collaborative and communicative society, so understanding its role in business and society can play a huge role in mastering trends to the best advantage in your enterprise.
Roe further explains that, although the status of email has not changed within the walls of business enterprises, it has evolved. “The kinds of people using it are changing so it is only logical that the way it is being used is going to change too,” he says.
A younger generation that’s more in tune with digital trends and technology will soon be dominating the workforce, and email is adapting. SendGrind CMO Scott Heimes said in The Future of Digital Communication report that new technology will render email a new, more useful entity.
“With chatbots making their way into email and messaging apps in 2017, 2018 will be the year in which chatbots effectively provide personalized experiences to customers, if done correctly,” Heimes said. “Marketers will leverage data from email marketing, display retargeting, social media ads and chatbots to create a cohesive and unified experience for customers.”
This is just a glimpse of what’s to come for email users, and businesses may capitalize on its new roles for more effective collaboration.
Given the steadily evolving landscape that is email, here are the chief reasons we can expect it to stick around as a viable business tool:
• Convenience: Can you imagine being on the phone or texting/social messaging for the equivalent of 121 email messages per day? You can often accomplish more in a 10-minute phone call than you can in 10 emails, but sending and receiving messages when it’s the most convenient option can be a huge draw for busy employees.
• Security: Phone calls can be overheard, texts intercepted, and social media messaging accounts hacked. Email can also be hacked, but thanks to encryption services that plug right into Microsoft, Gmail, or other enterprise email services, that data can be protected.
• Work-From-Home Collaboration: According to the Bureau of Labor Statistics, 24 percent of employees performed all or some of their work from home in 2016, and that number’s expected to grow substantially over the coming decade. Although collaboration programs are popular, working from home simply wouldn’t be possible for this many people without email.
• Ease of Talking to People: Some people freeze up when they speak on the phone. Others just don’t like it. Millennials and Gen Z employees are entering the workforce in full swing now, and their use of digital technology makes email a go-to solution. Workers who hate phone conversations can communicate easily with their devices and avoid too much interpersonal interaction.
• Information Transfer: There’s rarely a better method of transferring information than via email. Not only can you transfer files and documents to the recipient(s), but you can also store the information for future reference.
• Instant Notifications: Email speeds are faster than ever. Posts arrive in your inbox nearly instantaneously. Real-time communication is practicable in a convenient, simple method.
• Ease of Access: Thanks to smartphones, you can get access to your email pretty much anywhere. There’s also no need for a WiFi connection since data plans are robust and cell phone coverage broader than ever.
Email is not a perfect system. Like every other form of communication it has its downsides, but it’s proven to be the most useful form of communication to date. Although new forms of collaboration surface regularly, email probably isn’t going anywhere.
Better.com CEO fires nearly 900 folks over Zoom, right before the holidays
(NEWS) Better.com CEO, Vishal Garg is no stranger to controversy, but now he emotionlessly laid off 900 employees, effective immediately, via Zoom.
The ironically named website, Better.com, is a mortgage originator with a 4 Billion dollar valuation. Better.com CEO, Vishal Garg is no stranger to controversy not only for alleged fraudulent activities at two previous business ventures and for allegedly misappropriating tens of millions of dollars, but also for the mistreatment of his employees. His now-infamous email, which was leaked by Forbes where he berated his staff, calling them “Dumb Dolphins” and claimed they were “embarrassing him”. One of his “most loyal lieutenants” had to be placed on administrative leave for, surprise-surprise, bullying.
Once again, Garg is making headlines for the mistreatment of his employees. He emotionlessly laid off 900 employees, effective immediately, via a Zoom call. Garg cites “stealing from co-workers and customers by only working two hours per week the as a reason for the mass lay off, claiming that some of his staff only worked two hours per week. What is important to remember, however, is that much of his staff are comprised of underwriters, who are capped at a certain number of files per day, and once they have completed those files, they cannot work again until the next day. This obviously means that “productivity” would look very different for underwriters as opposed to other members of staff.
He also laid off the entire diversity, equity, and inclusion recruiting team, showing what values are actually important to him, and apparently, it is not diversity and inclusion. He claims that Human Resources will be in touch with the recently laid off staff about severance, however, it is unclear what their severance packages will look like. To make matters worse this mass firing occurred just weeks before Christmas. Better.com recently became publicly traded and is prepping to end the year with more than a one BILLION dollar balance sheet.
To treat your employees so callously, and with no regard is totally unacceptable, and the common practice of treating your staff as commodities is becoming increasingly more intolerable. This behavior however is unfortunately not uncommon among CEOs, with an estimated 4%-12% of ALL CEOs exhibiting psychopathic traits, a statistic I was hesitant to believe prior to learning about Garg. And if you feel like you’ve been wrongfully terminated, check out our article to find the best next steps.
Toys R Us is coming back with a vengeance after a rough bankruptcy
(NEWS) Toys R Us is opening their newest store complete with a 2-story slide and ice cream parlor, as well as an exclusive partnership with Macy’s.
Toys R Us is back and better than ever. The toy giant filed for bankruptcy in 2017, which resulted in many nostalgic adults lamenting the loss of their favorite childhood toy store. Not only is Toys R US opening up a new 20,000 square foot location inside New Jersey’s Dream Mall, which will boast a two-story slide and an ice cream parlor, they are also partnering with Macy’s to have products available in 400 stores across the United States, as well as maintaining their presence abroad and online.
This store will be the first Toys R Us owned by WHP Global, who bought a controlling stake this year, but also the only store in the United States. Between big box retailers and one-click ordering with practically instantaneous shipping, many brick-and-mortar retailers just can’t compete. If that wasn’t challenging enough, many businesses face ever-shifting consumer demands, a dragging economy, and a global pandemic, making maintaining brick and mortar stores and businesses, even large ones, incredibly difficult.
Due to the Coronavirus pandemic, many businesses including JC Penney, J. Crew, and Neiman Marcus have faced the same fate and had to declare bankruptcy. However, bankruptcy is rarely the end for many companies. For companies, bankruptcy can mean many things, from reorganization to liquidation, and in some cases other companies get an opportunity to purchase these businesses, meaning consumers may see their favorite businesses return. Other companies choose to completely eliminate their brick and mortar stores entirely and return solely online.
Many stores and businesses are shifting their offerings, creating limited-edition offerings, and going to great lengths to stay in hopes to compete and stay relevant. For example, PetSmart is targeting pet parents this holiday season by offering matching, customizable pet and human sweaters, and holiday pet portraits. In keeping with the “ugly” holiday sweater craze, Microsoft created and sold out a minesweeper “ugly” sweater. Proactiv, which is a famous skincare brand known for its acne healing effects, is rebranding as Alcheeme and is expanding its product lines to offer solutions to many common skincare issues, including eczema, rosacea. And the Container Store is partnering with vendors such as Circuit, The Home Edit, and Blueland. Their Chief Merchandising Officer, John Gehre, said “Sustainability and the support of small businesses are not only priorities for our company, but our customers, too.”
Businesses are attempting to keep up with the needs and interests of the consumer in many creative and well-researched ways during one of the most difficult times for businesses in history
Tis the season for employment scams – here’s what to look out for
(BUSINESS NEWS) Desperate times call for desperate measures. Seasonal employment scams are back on the menu and here’s how you can avoid them.
With the sheer amount of desperation surrounding the holidays, employment scams typically have a resurgence during this season. Thanks to the Better Business Bureau, there are some clear warning signs that can help you spot and avoid seasonal scams this year.
The typical crux of any employment scam revolves around a prospective employee’s willingness to pay for something upfront, be it training or some other kind of quasi-justifiable item (e.g., a uniform). However, other iterations of the scam actually involve an “employer” overpaying for something at the onset—albeit with a fake check—and then asking the recipient to wire “back” the extra money.
Either way, these scams can leave you jobless and with less money than you initially had, so here are some things for which you should watch out.
Firstly, employers shouldn’t ever charge you before hiring you. Some industries do require employees to make small purchases on their own dime (i.e., the aforementioned uniform), but payroll will usually deduct the cost of these materials from the employee’s first paycheck—not require payment upfront.
As a general rule, it’s probably best to avoid companies that charge you at all. Aramark, for example, is known for requiring employees to buy company clothes—and they’re no peach to work with. But desperate times may warrant an exception in this regard.
It’s also to your benefit to avoid postings that boast an “interview-free” experience. Put simply, no one is hiring sans an interview unless it’s nepotism or a scam. If you aren’t related to the poster, that doesn’t leave much up for interpretation. Similarly, advertising a large sum of money for disproportionately low amounts of work is a pretty big warning sign.
Finally, watch out for jobs that ask for a work sample before hiring. While this is common for internships, most entry-level positions and beyond aren’t going to require you to complete a project for free before determining whether or not you’re good for the job. At best, this is a tactic to get free work from you; at worst, your application information can be stolen.
It’s sad to think that people would stoop to the level of scamming others amidst the dumpster fire of a year it’s been, but if you avoid these red flags, you should be able to keep yourself safe during this holiday season.
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