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If your site is missing the s in https get ready for a dip in business

(BUSINESS NEWS) Chrome is flagging HTTP sites as unsecure. So if your website is in that camp, here’s what you can do about it.

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What’s an S matter?

If you own a website that uses HTTP encryption instead of HTTPS, you’re about to lose some business—Google Chrome is officially listing HTTP-based sites as “unsecure.”

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Fortunately, obtaining an SSL certificate to switch over to HTTPS is no Herculean trial, and it won’t break the bank, either.

HTTP Who?

HTTPS is essentially a certification from a credible source that marks your website as “secure”. This means that users can comfortably enter payment information, account credentials, and other bits of data without having to worry too extensively about having their data stolen or misused.

If you do business through your website, the HTTPS rating is also a stamp of approval of sorts.

Even if you have egregious examples of advertising or product pop-ups, anyone who knows anything about anything will inherently trust your website if it has “https” in front of its URL, making the HTTPS designation quite valuable in and of itself.

No Edge Cases

Naturally, you might be wondering why having your site listed as “unsecure” matters all that much. The main reason is that your traffic is likely to see a hefty drop simply because of Google’s obtrusive warnings about unsecure sites. While these warnings are helpful overall, they also scare off a large number of users when the actual risk is relatively minimal.

This means that even if your site doesn’t host payment information or allow for individual user accounts (e.g., a blog), you’re bound to miss out on some prospective viewers due to Google’s safeguards.

Obtaining an SSL Certificate

As it sits, you won’t have to sell a kidney to afford an SSL certificate. Some sites, such as NameCheap, sell SSL certificates for as low as $39 per year, though you can pay around $90 for the “Green Bar” stamp of approval that Google and other chromium-based browsers use to mark a site as safe.

It’s also pertinent to note that Pressable offers SSL certificates for WordPress-based sites for free. Before doling out cash for your certificate, check to see if there’s a free option for your domain as well.

Benefits of HTTPS

HTTPS sites enjoy higher search engine ranking, uninterrupted traffic, and a generally better pedigree amongst those in the know.

Ultimately, though, your site should ideally be running HTTPS anyway, if for no other reason than the reliability and the relatively cheap price tag; this Chrome push is a textbook example of a good idea for a good reason, so don’t get left behind.

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Jack Lloyd has a BA in Creative Writing from Forest Grove’s Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Business News

Former Budweiser exec says marijuana is the new craft beer

(BUSINESS NEWS) In light of a growing consumer demand and more states decriminalizing and legalizing, “Big Booze” casts sights on burgeoning marijuana market.

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Imagine all the Instagram photos. Imagine all those new hashtags (no pun intended).

A carefully placed pre-rolled joint next to a latte with a heart drawn in the foam, an iridescent glass pipe freshly filled held out at arm’s length with a mountain and a sunset at the horizon, and different strains or arrays of edibles displayed next to their branded packaging.

Weed: “It’s the new craft beer,” according to former marketing exec for Anheuser-Busch, makers of Budweiser beer, Chris Burggraeve.

Since leaving his position as Chief Marketing Officer, Burggraeve has begun investing in the marijuana industry, recently joining the advisory board of greenRush Group, the San Francisco-based startup that aims to be the “Amazon of weed” as the largest technology platform in the cannabis industry.

In addition to greenRush, Burggraeve also co-founded Toast, a company that makes luxury pre-rolled joints.

Research firm Cowen and Company released their findings last year that in legalized states such as Washington, Colorado, and Oregon, people have begun laying off the sauce as beer sales took a noticeable dip below the national average. According to a Gallup poll released last month, 64 percent of the U.S. population now wants to lift the federal ban on marijuana.

It was only a matter of time before those in the alcohol industry began to take notice. Just last month, Constellation Brands, the beer distributor who owns Corona and Svedka vodka, bought a 9.9 percent stake in Canopy Growth Corporation, an acquisition in anticipation of nationwide legalization of marijuana in the U.S.

Big companies like Amazon, however, have shied away from taking such leaps in the industry due to the current federal ban.

“This is one of the fastest-growing categories globally,” Burggraeve told Bloomberg. “When consumers want something, you ignore it at your peril,” also noting that in order for booze companies to stay relevant in some fashion, they will have to conform to cannabis, whether they want to or not.

“The same way that craft beer started and, for the longest time, was ignored and then exploded, there’s no reason why the same thing wouldn’t happen in this space,” Burggraeve added, also noting that his colleagues should follow suit lest be left in the dust. “There will be part supplementing and part complementing. The jury is out on how and where that will happen.”

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Business News

FCC nixed a 40+ year old rule blocking broadcast media mergers

(BUSINESS NEWS) The FCC is on a tear this month, this time dismantling a decades-old rule that supporters and critics are butting heads over.

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In a 3-to-2 vote last week, the Federal Communication Commission (FCC) rolled back media merger rules that have been around since the 1970s. These 42-year-old regulations prevented a handful of companies from owning the majority of media outlets in a market.

One now defunct rule stipulated TV stations in the same market couldn’t merge if the combo would mean there were fewer than eight independently owned stations as a result. Another rule prohibited a single company in a market from simultaneously owning a TV station and a daily newspaper.

Additionally, the original stipulations restricted how many TV and radio stations a company could own in a single media market. The FCC also approved Next Gen TV, a new broadcast standard expected to improve targeted ads as well as higher quality video and audio for on-air television.

Further easing media creation, last month, the FCC voted to nix a rule that required broadcasters to have a physical studio in their licensed market.

FCC Chairman Ajit Pai says these long-standing rules have made it difficult for smaller outlets like websites, blogs, and podcasts to thrive in a media landscape vastly different from the one that originated the regulations.

“Few of the FCC’s rules are staler than our broadcast ownership regulations,” Pai said. By eliminating them, he said, “this agency finally drags its broadcast ownership rules to the digital age.”

The National Association of Broadcasters agreed with Pai, welcoming the changes. In a statement they noted the old rules “weakened the newspaper industry, cost journalism jobs and forced local broadcast stations onto unequal footing with our national pay-TV and radio competitors.”

However, opponents argue this change will lead to media monoliths, with even fewer companies controlling most media outlets. “Instead of engaging in thoughtful reform,” said Democratic FCC Commissioner Jessica Rosenworcel, “this agency sets its most basic values on fire.”

Predictably, shortly after the vote, Comcast hit up 21st Century Fox all like, “Hey let us buy those parts of your company Disney wanted earlier this year but now we can have it because the FCC said so, I hope.” Previously Fox was talking about selling most of the company to Disney but keeping sports and news. Although the talks aren’t ongoing, apparently there may still be a Disney/Fox deal on the table. Verizon also noted interest in acquiring portions of Fox as well to provide mobile streaming content.

Senate Democrats called on the FCC inspector general to launch a probe regarding impartiality of the vote.

They cited concerns about how the deregulation may benefit conservative broadcasting company Sinclair, who expressed interest in buying Tribune Media for $3.9 billion dollars. This purchase could now be possible without Sinclair selling off their other stations to receive FCC approval.

“This merger would never have been possible without a series of actions to overturn decades-long, settled legal precedent by Chairman Pai,” wrote 14 lawmakers in a letter. Sinclair declined to comment, while Pai merely assured these changes “will open the door to pro-competitive combinations that will strengthen local voices.”

Guess we’ll just have to see how things go when Disney and like three other companies own everything.

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Business News

Apple under fire for alleged patent infringement

(BUSINESS NEWS) Apple is again under fire for patent infringement, this one appearing to be less patent-trolly than some other claims.

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Apple is once again being investigated by the U.S. International Trade Commission (USITC) for a possible patent infringement.

The investigation is looking into a complaint from Aqua Connect Inc and its subsidiary, Strategic Technology Partners. They are Nevada-based companies with headquarters in Orange, California, filing their complaint with the US District Court for the Central District of California.

Apple is already being investigated by USITC because Qualcomm claims that the company is using in violation of its patent by using Qualcomm’s modems to power devices like iPhones.

Earlier this month, Apple was also sued by an Israeli company, Corephotonics, which claims that the tech giant has used its patented designs in the dual lens cameras on iPhone 7 Plus and iPhone 8 Plus.

Likewise, Aqua Connect and Strategic Technology Partners claim that the company is using their patented technology without consent for features like screen-sharing and remote desktop on some MAC computers, iPhones, iPads, iPods, and Apple TVs.

It appears that the USITC investigation will look into these claims, but may take a broader view and look into other possible patent infringements.

“Initially, our product had Apple’s full support. But years later, [they] built our technology into its macOS and iOS operating systems without our permission,” says Ronnie Exley, CEO of Aqua Connect.

Apparently, Aqua Connect created the first remote desktop for Mac computers in 2008, but later they incorporated that technology into new products without permission from Aqua Connect. “These lawsuits seek to stop Apple from continuing to use our technology in their macOS and iOS operating systems,” said Exley in a statement.

Because the USITC has the power to ban the sale of products in the U.S., most companies choose to settle out of court rather than risk such a ban. It remains to be seen how Apple will ultimately respond.

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