The fine print
Always or never
Uber’s new iPhone update has two options when it comes to accessing your location: always or never. Obviously, if you want to make your Uber experience easy, you will choose always. However, this means your location can be tracked even when you are not using the app. According to Uber, collecting this data will improve pick-ups and drop-offs while preventing fraud and increasing safety.
Although their intentions are not to violate your privacy or share this information, Senator Franken believes that it should be up to “American consumers…to decide for themselves the fate of their personal data.”
Senator Franken has a long history of advocating consumer privacy rights. Though he supports technological advancement, he wants consumers to retain control over how and when their information is shared. Throughout his letter, Senator Franken outlines various changes he recommends for the Uber app.
He urges Uber to revert back to the way they first collected location information.
By allowing Uber to collect this data only when a user is “interacting with the app, on a trip, and up to five minutes after a driver has ended the trip,” users can be assured that their information is protected. The Senator also calls for changes for Uber to clearly state how they use post-trip location data, explain how to disable location tracking, and update how users are informed about changes to the app.
With these options, Uber can ensure they have their users’ best interests in mind, and lead the way for other apps to follow suit.