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Lawyer breaks down Instagram’s new insanely invasive privacy policies

(SOCIAL MEDIA NEWS) Most thought Instagram’s new privacy policies were pretty boilerplate. Until a lawyer took a crack at the deeply legalistic wording…

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What did you just agree to?

I’m going to take a wild guess and say that you may be one of the 500 million users on Instagram. If I am right, I am also guessing you bypassed reading the extensive Terms of Use and Privacy Policy Agreements before setting up your account. Well, you’re not alone.

There are countless reasons why people do not fully read over these legally binding contracts, but to put it simply, they are too long and too boring. Most of the legal jargon only serves to confuse users. Plus, if millions of people are using Instagram already, their contract can’t be that threatening, right?

Adam Remsen of Petapixel took a closer look into Instagram’s Terms of Use to help sort through the clutter. What you overlooked may surprise you.

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Licensing and privacy policies

Regarding Instagram’s Terms of Service, he focuses mainly on the licensing section. In one very long sentence, the service describes how it does not own any of your content, but can license your photos and sell them to third party and reap all of the benefits. Essentially, this means you never get paid even though it is your content.

You do have to the option to license and sell your photos as well, but do you really think you have more connections than Instagram?

Moving on, Remsen turns to Instagram’s Privacy Policy.

By now, you should be aware that social media platforms like Instagram and Facebook use the content that you post to sell to advertisers. This is how they make their money. The content and photos you post can be very telling. Cookies tracking your browser history can be shared with “third-party advertisers” that now have the ability to offer you hyper-relevant items.

If you think sharing your personal information violates your privacy, you may not be so comfortable with the next policy. Instagram is under no obligation to make your information anonymous. Though they have the option to remove individual identifiers or combine information to help protect your privacy, the terms are written ambiguously.

The key word they use is “may.” They “may remove parts of your data” and “may combine your information,” but legally they do not have to do this. Remsen puts it quite clearly: “If (Instagram) suddenly decided to stop and just straight-up sell all your personal info to advertisers, (1) they would be perfectly within their legal rights, and (2) you would probably never know about it.”

After you delete

So if you feel like you’ve heard enough already, you do have the option to delete your account. However, this does not mean Instagram will lose access to the content you already posted.

Under the General Conditions section of their User Terms, your photos and posts “may still appear within the service” even after you deactivate your account.

This refers specifically to situations when your photos have been embedded within other websites. Facebook, who owns Instagram, shares a similar policy. They call it “resharing” which essentially makes the content public instead of private.

What can you do?

With a deeper understanding of the policies that are so often overlooked, you may be ready to swear off all social media accounts. However, where does this leave you when so much of online marketing and communication relies on using Instagram and Facebook? You do have a few options.

In order to retain complete control over your photos, don’t share them. Or at least, only share photos if you do not mind them being licensed, sold, or reshared. More realistic options include adding a watermark, or uploading lesser quality images.

The most important concept to take away is simply to be more aware.

Try not to scan through User Agreements in seconds. Ask questions if you do not understand the policies. Be in control of your online content.

#Instagram

Natalie is a Staff Writer at The American Genius and co-founded an Austin creative magazine called Almost Real Things. When she is not writing, she spends her time making art, teaching painting classes and confusing people. In addition to pursuing a writing career, Natalie plans on getting her MFA to become a Professor of Fine Art.

Social Media

Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

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Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

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Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

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In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

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Social Media

Will Facebook’s Bonfire be a hit or go up in flames?

(SOCIAL MEDIA) Facebook secretly launched a group chat app that they secretly copied from a super small company. Lots of secrets.

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As we well know, big social media and social messaging companies have a tendency to rip each other off. We’ve seen Instagram rip off Snapchat, another big player in the space.

However, what happens when a big player copies a young upstart?

Facebook appears to be doing just that. The social media giant announced a standalone group video chat app called Bonfire in July of this year. After testing, that app is now available in the Denmark App Store.

“Bonfire bears a striking resemblance to Houseparty.”

Both apps enable multi-party video chatting, complete with video effect filters (much like Snapchat). Facebook has their app synced with the Messenger feature to let potential participants know when they’ve been added to a chat. Bonfire also lets you capture snapshots of the video chat.

So, why does Facebook want to copy this startup so badly? Because the concept is a hit.

Back in 2016, Houseparty was the 7th highest ranking free app in Apple’s App store. Additionally, the app has been shown averaging a million downloads in the last 6 months. Facebook is in the business of building community, per their mission statement, and this concept is a growing epicenter of social community and interaction.

That also makes Houseparty and Bonfire a great tool for reaching a younger consumer audience more directly.

While a live event on Facebook or Instagram makes for a great general broadcast, these apps could be a great way to offer exclusive experiences to certain customers.

Imagine, if you will, the thrill of 6 fans winning a content to have a private show streamed to them by their favorite artist, followed by a Q+A session? Or, imagine a pop culture brand like The AV Club hosting an interactive discussion with fans dissecting the latest episode of Game of Thrones?

If those examples feel a little too big for you, then imagine a group of restaurant employees hosting a live discussion in several different chat rooms soliciting feedback on all parts of the experience?

The bigger point is, that level of intimacy and exclusivity works well on this platform.

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