Yet another company is having issues with their old practices. Will they pull their tails out of the fire?
As this pandemic enters the fifth official month, we have yet another company closing down at least some of its doors. Bed Bath & Beyond announced last week that approximately 200 stores, about 20% of their total store count, will be closed down over the next two years.
The President and CEO announced that “the impact of the COVID-19 situation was felt across our business during our fiscal first quarter, including loss of sales due to temporary store closures and margin pressure from the substantial channel shift to digital” shopping. By impact he’s referring to a $1.3 billion fall in sales.
According to the CEO, the company has attempted to take measures to keep their people safe while also servicing their customers. This is a completely different approach than what a number of customers have noticed in the last few years. From merchandise that makes flea market chattel look new and shiny to misinformation about product availability, this company has been floundering for a number of years.
The latest shift that the CEO is masquerading as an ‘online shopping’ shift is yet another attempt to dredge sales and lower cost. Maybe they’ll do it better this time though. Over the past few years, they have been doing this while not effectively communicating that to their clientele.
A customer might know that Bed Bath & Beyond carries an exclusive item but what they don’t know is that it’s only carried online and can’t be found in stores. It isn’t communicated to a customer until they’ve gone to a store and searched for it. One would hope that this is an easy fix that should have been made by now after customer complaints, but it hasn’t. And with their demonstrated history thus far, I won’t be holding my breath.
At this point the company has positioned itself to quickly liquidate millions of dollars in merchandise at all 955 locations that they currently have reopened across the country. Maybe this will spark a new age in this corporate cash cow that will push it forward. On a personal note, I don’t foresee that either unless a great amount of change happens. Instead, we’ll most likely be seeing a ton of “going out of business” signs in no time.