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AGBeat’s top 50 industry influencers

(Business News) In an effort to expand horizons, we have listed 50 influencers that we are inspired by and learn from on a regular basis.

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Steve Farnsworth

steve farnsworth b2b[dropcap style=”style1″]W[/dropcap]ell known for his B2B content marketing and inbound marketing work, Steve Farnsworth is a social media strategist working with tech companies and B2B. He offers advice and tips at The @Steveology Blog.

As a director with the Silicon Valley Brand Forum and an adviser to other professional organizations, Steve has moderated panels, spoken at or facilitated industry events at Intel, Yahoo!, HP, Sun Microsystems, Cisco, Adobe, Electronic Arts, Hewlett-Packard, and Stanford. In 2012, he was appointed the Communications and Social Media Advisor to TEDxSanJoseCA.

He’s highly invested in the tech world, and offers keen insight into his industry at every turn.

Ted Rubin

ted rubin speaker[dropcap style=”style1″]S[/dropcap]ocial marketing strategist, keynote speaker, brand evangelist, and acting CMO of Brand Innovators, Ted Rubin penned the book, Return on Relationship, a movement he started nearly five years ago. He has been involved in digital marketing since 1997 and worked for some of the largest brands around, and is on the Advisory Boards of Crowdsourcing Week, EvenVoice, Expressible, OpenSky, SheSpeaks, and Zuberance. Rubin is influential, not just because of his expertise, but because of his unrestrained enthusiasm – he is fun to listen to and is a highly engaging speaker and social media user.

Tonia Ries

tonia ries realtime report[dropcap style=”style1″]T[/dropcap]onia Ries is a branding genius, no lie. She is an experienced media professional with a background in marketing in sales, and you may already know her for her #RLTM Realtime Report which has been around since 2009, or her co-founding of The Realtime Conferences (formerly TWTRCON).

In 2002, she founded and remains the CEO of Modern Media which builds media brands, produces conferences, and designs web sites and marketing strategies.

Ries is influential not only for her branding expertise, but has been on the cutting edge of digital media since before it was ever even referred to as social media. She never rests on her laurels and always pushes to innovate.

Tinu Abayomi-Paul

tinu abayomi-paul[dropcap style=”style1″]T[/dropcap]his East Coast gal is stuck on West Coast time, and once dreamed of being called the Honorable Abayomi-Paul. Tinu Abayomi-Paul is the Owner of Leveraged Promotions, established in 1998.

She is influential because she has long helped brands of all size to become visible online, which sounds easy but is not. She is the editor of Women Grow Business, and serves on the Social Web Advisory Board at Web.com.

Abayomi-Paul is a Website Promotion Specialist, Author, and Entrepreneur. She teaches search-centric traffic generation to entrepreneurs and builds custom online marketing systems for larger companies.

She shows people how to generate more leads using the internet, and how to leverage web visibility to make those leads into lifelong connections. Repeat business is the cornerstone of an empire. Bottom line: she is too smart for her own good.

Tristan Walker

tristan walker entrepreneur[dropcap style=”style1″]A[/dropcap]t age 29, Tristan Walker is an entrepreneur-in-residence for Andreessen Horowitz, one of Silicon Valley’s biggest venture-capital firms.

He was one of the first employees at Foursquare, the founder of CODE2040, which gets highly motivated young students of color into tech internships.

Walker is a serial entrepreneur, but not because he fails over and over, but because he is a born leader. He hasn’t even cracked his 30s yet, so watch out for his name – he’s an entrepreneur star in the making.

The American Genius is news, insights, tools, and inspiration for business owners and professionals. AG condenses information on technology, business, social media, startups, economics and more, so you don’t have to.

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34 Comments

34 Comments

  1. Linda Bernstein

    January 2, 2014 at 2:22 pm

    So many terrific people here! I love this list.

  2. Christopher S. Penn

    January 2, 2014 at 2:40 pm

    Thanks for including me! Much appreciated.

  3. Ted Rubin

    January 2, 2014 at 3:50 pm

    Honored to be included 🙂

  4. Miriam Slozberg

    January 2, 2014 at 4:05 pm

    Very honored to be included! Thank you.

  5. Amber Osborne

    January 2, 2014 at 4:27 pm

    Honored to be included among those who inspired me to get into this industry. Thank you!

  6. annhandley

    January 2, 2014 at 4:45 pm

    This list is stuffed full of people I’m lucky enough to call friends, as well as many who have influenced *me*. Thanks for adding my name to the roundup.

  7. Charles E Gaudet II

    January 2, 2014 at 5:51 pm

    Thank you for the honor! I’m both humbled and grateful to be included among this least of extraordinary people.

  8. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  9. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  10. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  11. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  12. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  13. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  14. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  15. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  16. AmyVernon

    January 2, 2014 at 7:09 pm

    Thanks so much for the honor folks. I’m fortunate to have met many of these folks, and now have a whole list of others I want to make sure I catch up with!

  17. Liz Strauss

    January 2, 2014 at 7:31 pm

    Thank you, AGBeat, for the thought and work that went into writing about all of us. You captured the people who have influence not just their resumes, making this fun to read. I’m honored that you included me.

  18. Michelle Poccia

    January 2, 2014 at 8:34 pm

    This list is chock full of GENIUS! Congrats to all who are on it! And thanks AGBeat for my 2014 Stalker List!

  19. Danny Brown

    January 2, 2014 at 8:56 pm

    Nice to see such a diverse group, and appreciate the fact you took the time to share reasons why people might want to connect, versus a generic “OMG, these guys are just awesome, y’all!!”

    Cheers for the kind inclusion, and Happy New Year!

  20. J Philip Faranda

    January 2, 2014 at 9:33 pm

    I hope to meet Michael McClure in person someday! He is remarkable.

  21. Belinda Summers

    January 2, 2014 at 11:00 pm

    Gee! A bunch of people I look up to. 🙂 How I wish to be one of them someday.

  22. Matt Hixson

    January 2, 2014 at 11:38 pm

    This was a great way to start the year. Thanks for including me.

  23. Belinda Summers

    January 3, 2014 at 1:00 am

    Gee! A bunch of people I look up to. 🙂 How I wish to be one of them someday.

  24. Lucretia M Pruitt

    January 3, 2014 at 3:02 am

    Some of my favorite people on here… Glad to see AGBeat and I agree on so many awesome people as influences!! Congrats for a solid list and kudos to some awesome folks.

  25. Lucretia M Pruitt

    January 3, 2014 at 3:02 am

    Some of my favorite people on here… Glad to see AGBeat and I agree on so many awesome people as influences!! Congrats for a solid list and kudos to some awesome folks.

  26. Michael Q Todd

    January 3, 2014 at 6:37 am

    Great list and especially great endorsements well done for taking the time and effort have subscribed to you

  27. S. Anthony Iannarino

    January 3, 2014 at 10:39 am

    Thanks so much for including me on this all-star list! I am honored!

  28. Heather MacLean

    January 3, 2014 at 11:34 am

    Great list. Nice to see some really familiar faces as well as some new ones.

  29. agbenn

    January 3, 2014 at 1:36 pm

    As the Founder and Publisher of The American Genius, I certainly do not want to sound callous, and text can be so impersonal. We hear your feedback, and have noted it for future reference. When we see people, we see human beings, whatever their race or gender.

    In saying that, our pick if we were considering race or gender ie. a particular Hispanic Influencer, it would have undoubtedly been His Holiness, Pope Francis. However, because we’ve covered His Holiness, several times in the past month, it gave way to another open spot out of hundreds of thousands of potential people we considered one by one. To be quite honest, I actually had to go back and look and read every entry to see if anyone was or wasn’t Hispanic.

    For the record, I am Hispanic, and I am honored to have our team present this list as it is, and with innocent hearts. We do know several of the persons you’ve mentioned and do hold them in very high regard.

    So thank you so much for your thoughtful feedback and encouragement, and we look forward to meeting and getting to know a few on your list. 🙂

  30. Brian Hansford

    January 3, 2014 at 1:47 pm

    So nice to see some new faces in a list. It gets old seeing lists with the same names over and over just to get SEO juice.

  31. agbenn

    January 3, 2014 at 2:01 pm

    Maya, bless your heart for sharing your kind thoughts and ideas with us. We agree with your sentiments profoundly, and thank you for recoginizing the complexity of what we’re presenting through our lists. We’ll take your idea and have the team bounce it around and see if we can’t do something as meaningful more often. As you know, things become passe when over done, even when done well. For the record, you influence me in thought provoking ways, and that’s not easy to do with a guy like me.

    Happy New Year, and kick 2014’s ass!

  32. tracysestili

    January 3, 2014 at 5:19 pm

    I love listening to Brian Carter speak. He’s not only funny, but real. Plus he presents data in a way that you didn’t think of. Glad to see he made the list and a few of my other faves. 🙂

  33. Eve Mayer

    January 4, 2014 at 5:47 pm

    Whoa, I’m so lucky to be on this list! Thank you very much for thinking I’m somewhat as cool as all those respected peeps!

  34. Pingback: Liva Judic on #MindfulSocial this weekMindful Social Marketing

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Business News

So you were asked an illegal question in an interview, now what?

(BUSINESS NEWS) Interviews are nerve racking enough without having to wonder if your potential employer is playing by the rules. Be aware of these tips in case you find they aren’t.

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bureau workey leap hiring culture, bias, job interview, job offer, elevator pitch

Interviews are universally nerve-wracking. You’ve got the resume, the references, the outfit – but you never know what your interviewer(s) are going to throw at you.

You expect questions relating to your skills and your ability to do the job, but sometimes a question comes out of left field and you’ve got to scramble for a coherent answer.

“If you were a pizza delivery man, how would you benefit from scissors,” asks Apple. And Gallup wants to know, “What was the last gift you gave someone?”

Well, when I ordered a pizza last night, I tipped the delivery person with scissors . . .

Unfortunately, some questions that seem just wacky, or harmless and friendly, are not just inappropriate to ask in an interview, but are actually illegal.

Illegal questions are generally those that request information irrelevant to the job description. Here are the most common categories of illegal questions, shared across all states:

  • Race
  • Color
  • Sex/Gender/Orientation
  • Military discharge
  • Religion
  • National origin
  • Birthplace
  • Age
  • Disability/Health status
  • Marital/family status

Any of this personal information could be used, intentionally or not, to discriminate against them. A direct inquiry regarding any of these topics is obviously off-limits, but sometimes the question might come from a tricky angle.

“When did you graduate college?” = “How old are you?”

With this information, employers could decide you’re too young or old for the role, no matter how qualified you may be.

“Orizaga is an interesting surname – is it Spanish?” = “Are you Hispanic?” A biased interviewer could use this information to determine that you are or aren’t a “good fit.” Similarly, “Is English your native language?” = “Are you from an English-speaking country or not?”

“Is that your maiden name?” = “Are you married?” And so on.

These questions are often asked innocently, by untrained interviewers looking to make conversation. Nonetheless, you don’t have to answer them, and your best bet is to tactfully avoid the question without demanding your constitutional rights in the middle of the interview.

Tone is everything, but if you respond to an illegal question with something along the lines of, “Is that relevant to this role?” in a calm, mild voice, most interviewers will take the hint and move on.

If the situation allows for it, you can keep your answer nice and vague without avoiding the question.

For example, if you’re asked about your college graduation date, you could say, “It’s been a while, but I still view college as one of the best experiences of my life.”

It’s important to note that asking an illegal question is not equivalent to committing a crime. The information must be used in a discriminatory manner, as determined by a court.

If you believe that an act of discrimination has been committed, you should contact a labor attorney, or file a charge with your local Equal Employment Opportunity Commission (EEOC) office. Then, order yourself a pizza and ask the delivery person about their scissors.

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Business News

10 time tracking tools for productive freelancers, entrepreneurs

(PRODUCTIVITY) We’re all obsessed with squeezing more out of each day, but what if we used one of these time tracking tools to inject more chill time into our lives?

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time tracking tools

Part of today’s culture is seeing how much one can get done in a day. We’re always so “go, go, go” and we treasure productivity.

This is incredibly true for freelancers, and, as such, it makes total sense that app and software technology would capitalize on this need. The following apps and programs are designed to help you save time and/or increase productivity.

1. Timeular: This app is designed to visually show you how you spend your time and, as a result, become more productive. Instead of wondering where your time goes every day, you’ll see it visually. This is done through a physical time tracker, where you can define what you want to track and customize your Tracker. You then connect via Bluetooth and place the Tracker face up with the task that you are working on (if you’re taking a phone call, the symbol facing up would be a phone). It then tracks all of your tasks into a color-coded visualization of the day’s activities. Dangerous for people like me who waste a lot of time on Instagram…

2. Bonsai: This bad boy is time tracking for freelancers. You can break down each project and track time individually in order to see where your time is going and how much is being spent on each entity. You then are able to automate invoices based on the time spent. Genius!

3. Tasks Time Tracker: Say that three times fast. This is a phone app that has multiple timers so you can track more than one thing at a time. This app gives you the option to input billing rates to easily track your earning. You can then export all of the info in a CSV format.

4. Azendoo: Everything in one place. This is a time-tracking service that assists your team’s needs and workflow. It puts project organization, team collaboration, and time reporting all in one place. A cool feature on this is you can input how much time you anticipate spending on a project, and then Azendoo compares that to how much time you actually spent.

5. Continuo: Similar to Timeular, you get to see all of your activities in a color-coded format on a calendar. This lets you easily breakdown how much time is spent on each activity and allows you to plan for the future. You are able to see your progress over time, and see how you’ve gotten faster and more productive.

6. PadStats: Described as “a simple app will help you to learn more about yourself”, PadStats will help you track and analyze your daily activities or daily routine. This app includes more quanity-based tracking, allowing data to be more user-oriented and stats to be more accurate.

7. Pomo Timer: This productivity boosting app is a “Simple and convenient pomodoro timer based on the technique proposed by Francesco Cirillo in the distant 1980s made in a simple and clear design,” according to iTunes. For those who like visually simplicity, this app is for you.

8. Blue Cocoa: This program overturns the stigma of a smartphone being a distraction, by turning it into a productivity tool. You start by creating a timer and working on something, and, if you get distracted, the timer senses this and tries to help. This is all in an effort to keep you on track of your task, while tracking the time spent.

9. Timely: A fully automatic time app. This features automatic time tracking, project time management, and team time management. It works to improve timesheet accuracy, increase project profitability, and optimize team performance.

10. Toggl: This is a simple time tracker that offers flexible and powerful reporting. It works to crunch numbers that you’ll need for reporting, all while syncing between all of your devices.

Pick one or two of the above ten, and reclaim your time. No need to “go, go, go,” if you’re a more productive person – this way you can “chill, chill, chill.”

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Business News

This fake company weeds out crappy clients

(BUSINESS) The former CEO of Highrise used a fake website to weed out toxic clients. How can you keep problematic customers out of your business?

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older job applicant - age discrimination case

Sorting through your client list to weed out potentially toxic customers isn’t a process which garners the same attention as a company removing problematic employees, but it’s every bit as important — and, in many cases, twice as tricky to accomplish. One innovative journalist’s solution to this problem was to set up a fake website to act as a buffer between unwanted clients and his inbox.

If you’re anything like Nathan Kontny, your inbox is probably brimming with unread emails, product pitches, and pleas from people with whom you’ve never met in person or collaborated; unfortunately, many of these “people” are simply automated bots geared toward generating more press for their services.

Nathan’s response to this phenomenon was to create a website called “Trick a Journalist” in order to see which potential clients would sign up for the service.

Hilariously enough, the trap worked exactly as planned. Anyone signing up for Trick a Journalist was blacklisted and prevented from signing up for Nathan’s CRM software, with Nathan’s justification being that the CRM software in question should never be used for something so egregiously predatory as Trick a Journalist.

By creating a product which sets apart unwanted clients from the rest of the pack, Nathan succeeded in both attracting and quarantining present and future threats to the integrity of his business.

While this model may not be practicable at face value, there’s an important lesson here: determining the lengths to which your clients will go to gain the upper hand BEFORE working for them is an important task, as your clients’ actions will reflect upon your product or services either way.

Ruthlessness in business isn’t unheard of, but you should be aware of your customers’ tendencies well in advance of signing off on their behavior.

Of course, one minor issue with Nathan’s model of operation is that, invariably, someone will connect Trick a Journalist to his brand and miss the joke entirely.

There are less risky routes to weeding out potentially problematic clients than blacklisting them via a satirical website — though one might argue such routes are less fun — but the end result is essentially the same: keeping unsavory clients out of your inbox and off of your product list.

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