More organizations are looking to offer training opportunities for their employees (but with an emphasis on more efficiency, cost effectiveness, and impact than traditional classroom instruction) – and there are a number of solutions. Organizations can seek to leverage those same on-demand resources that consumers are using (Like Lynda.com) or using their own internal corporate learning solutions to host content (like Cornerstone On-Demand, Accord, or other LMS (that’s uh – Learning Management System, non-talent TD folks)) providers, and hope by doing so they develop employees and solve the variety of skill gaps that are emerging for a millennial and post-millennial workforce.
Verb seeks to offer a flexible learning solution that also solves a secondary challenge: getting employees to be more engaged with work.
The product offers subscription style learning, offering focusing on the core skills like communication and leadership skills. Specific skill development is bestowed upon employees through four types of learning elements: articles, activities, courses, and impact programs. This suggests that the learning is focused not only on content and theoretical learning, but also activity based and impact styles of learning to help employees transfer those skills into the workplace.
The standout of this learning solutions it that it seeks to drive in something that a lot of young professions seek – purpose.
Verb connects with social impact organizations to facilitate learning opportunities and promote development. A great example from their blog is a Summer partnership with United Way for Greater Austin (check it out) where they conducted a five-week leadership program that taught local nonprofit professionals how to communicate their organizational strategy and mission more effectively with pitch decks.
Adding in purpose is an emphasis on mentoring, where social entrepreneurs can become impact partners and connect with brands to help improve their visibility, awareness, and credibility.
Social entrepreneurs have a real opportunity to generate their visibility and gain more attention, companies like Sproutel (which have this awesome story about Jerry the Bear – you’re gonna cry if you watch it!) or TOMS both have gained some attention via Verb.
The benefits here are pretty clear – organizations can get a learning solution that helps them develop their employees more effectively and can collect learning metrics that help justify their expense and demonstrate impact.
The most highly regarded quality is mentoring opportunities created to connect them with social impact organizations – and those social entrepreneurs benefit from their visibility. From a learning professional – the opportunity to have experience learning, mentoring, and an engagement opportunity seems like a rare bundle – and one that can be particularly valuable for large and small organizations.
Talent development is a significant investment, and Verb looks like a pretty awesome solution that can nestle in beside other talent development strategies.