Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business News

Victoria Beckham is helping plus-sized women spice up their fashion

(NEWS) Though her days as a Spice Girl are behind her, Victoria Beckham continues to empower women through fashion.

fashion

Posh new fashion line

In the ‘90s, the Spice Girls banded together and empowered young women in the topics of life, love, and friendship.

bar
Fast forward to 2017 where the woman, formerly known as Posh Spice, is still working to empower women through fashion.

The updated line

Victoria Beckham is working on a clothing line for Target that will feature a range of styles in sizes that go to 24.

Her current clothing line only goes through size 14, so this will be a change from what Beckham typically produces.

By Victoria

“I want to design for women no matter their budget, age, or size. I want to empower women and girls, and make them feel like the best versions of themselves. The fact that I can offer plus size is really exciting, it’s a first for me, and it’s something important that I’m proud of,” Beckham told Refinery29.

The line for Target will have styles ranging from $6 to $70 and will feature a collection with over 200 pieces.

The collection has fashion for women and children, which marks the first time Beckham has designed for kids.

Advertisement. Scroll to continue reading.

Spice Up Your Wardrobe

As if this all weren’t cool enough, a sneak peak of the line was released with a Target ad featuring one of the Spice Girls most famous hits, “Spice Up Your Life.” Beckham shared the advertisement on her Instagram as well as photo ads for pieces from the collection.

“The Spice Girls were so much about girl power and fun, and there’s an energy that the song brings to the ad; you can’t help but smile and dance,” Beckham continued telling Refinery29.

Much like Beckham’s own personal style, the collection appears chic and sleek with many options in neutral colors. However, she does spice up the looks with pop of colors and floral patterns.

Style mogul

There is currently no word on whether this size extension for her Target line will also be introduced to her main fashion line, Victoria Victoria Beckham, which features clothing, shoes, and accessories.

She also has a makeup line with Estée Lauder. The line for Target will officially launch on April 9.

Advertisement. Scroll to continue reading.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business News

Retailers are on edge for the upcoming holiday season as Target announces during third-quarter earnings call a $400m loss due to crime.

Business News

Target originally had their forced retirement age set at 65, but coincidentally sets it back prior to CEO nearing cutoff.

Business News

(BUSINESS NEWS) Target is launching same day delivery - will we save money by nixing impulse buys, or will the convenience make us spend...

Business News

(BUSINESS NEWS) Retailers everywhere are feeling the pressure from Amazon. Yet, Target is taking that pressure and producing more stores.

Advertisement

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.